Parent & Student Audience Data

Reach More Parents. Reach More Students. Build Better Consumer Audiences.

LakeB2B helps agencies and marketing teams build targeted B2C audiences using consumer data, audience attributes and segmentation designed around campaign requirements.

265M+ Consumer Records 9.3M+ Student Contacts >415 Attributes +120 B2C Segments

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See the available data before you commit.

Two audiences. One data partner.

Parent Audience

Family & household data

DemographicsHouseholdGeographyLifestyle

Student Audience

Academic & institution data

Academic levelGeography9.3M+ contacts

Campaign-Ready Audiences

265M+

Consumer Records

>415

Attributes

+120

B2C Segments

9.3M+

U.S. Student Contacts

Scale, depth, segmentation and dedicated student coverage, all in one consumer data stack.

Parent Audience Data

Reach Parents With More Relevant Consumer Data

Parent audiences are available within LakeB2B’s broader 265M+ record B2C consumer data ecosystem. Build a parent segment around family and household characteristics, demographics, geography, lifestyle and relevant interests, then activate it across your campaign channels.

Demographics Household & family characteristics Geography Lifestyle & interests

Get Your Free Parent Data Sample

Build Your Parent Audience

Age

Geography

Household

Family

Interests

Lifestyle

Custom Parent Segment

Campaign

Where agencies use parent data

Insurance

Target family and parent audiences for relevant insurance campaigns.

Back-to-School

Reach parents around education-related purchasing cycles.

Retail

Support family and household-focused campaigns.

Education

Reach parents relevant to enrollment initiatives.

Healthcare

Support relevant family and parent audience campaigns.

Student Segmentation by Academic Stage

Tap a stage to see how it’s targeted.

Student Audience Data

Reach Students at the Right Academic Stage

LakeB2B maintains 9.3M+ U.S. student contacts, segmented by academic level, geography and institution-related attributes. Campaigns can align with academic stage, from high school through graduate, wherever that segmentation is supported.

Freshman Sophomore Junior Senior Community College Graduate

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Where agencies use student data

Education Marketing

Recruit prospective students.

EdTech

Promote learning products and services.

Recruitment

Reach students for internships and entry-level roles.

Financial Services

Market relevant financial products to student audiences.

Student Housing

Reach students by relevant geography.

Retail & Consumer

Promote student-focused products and offers.

The Distinction That Matters

Two High-Value Audiences. One Consumer Data Partner.

Parent and student audiences serve different campaigns and different attributes. Here’s how they compare, so you can request the right sample the first time.

Parent Audience

Family & Household Focus

Family · household · consumer characteristics

Best For

Get Parent Sample

Student Audience

Academic & Institution Focus

Academic stage · geography · education-related characteristics

Best For

Get Student Sample

Broader B2C Consumer Data

Go Beyond Parents and Students

LakeB2B’s broader B2C consumer data ecosystem gives marketers the flexibility to build additional audience segments around campaign requirements, using the same 265M+ record foundation behind the parent and student products.

Demographic Segmentation

Age, income, household and geographic attributes.

Financial & Lifestyle Signals

Layer financial and lifestyle attributes onto any segment.

Interest & Behavioral Signals

Build audiences around interest and behavioral data.

Lookalike Audiences

Expand a defined segment to similar consumer profiles.

Suppression & CRM Enrichment

Exclude existing customers or enrich records you already have.

Programmatic & Omnichannel

Activate segments across programmatic and omnichannel campaigns.

Built For Agencies

Built for Agencies That Need More Than a Generic List

LakeB2B is the data partner behind your audience strategy, not another list vendor. Build client-specific parent, student and custom consumer audiences, enrich existing data and support paid media, programmatic and multi-client campaigns from one source.

Paid Advertising

Build targeted B2C audiences for any channel.

Audience Building

Create campaign-specific consumer segments.

CRM Enrichment

Add relevant consumer data to existing records.

Programmatic Activation

Support audience activation workflows.

Customer Acquisition

Reach relevant consumer audiences.

Client Campaigns

Support agency-specific audience requirements.

Sourcing & Governance

Data is sourced and governed under LakeB2B’s ongoing data management practices.

Hygiene & Maintenance

Regular data maintenance and hygiene processes keep segments current.

Suppression & Opt-Out

Suppression lists and opt-out handling are supported as part of standard delivery.

Privacy-Aware Delivery

Data handling considers relevant privacy practices throughout collection and delivery.

Get Your Free Sample

See the Parent & Student Data Before You Commit

Tell us which audience you’re looking to reach and we’ll provide a sample aligned with your requirements.

Want to target parents?

Get a parent audience sample.

Want to target students?

Get a student audience sample.

Need both?

Tell us what you need.

Request your free sample

We use your business email to send the sample and connect you with the right data specialist.

First Name *

Last Name *

Business Email *

Please use your business email, not a personal Gmail or Yahoo address.

Company Name *

Job Title *

What audience are you interested in?*

What are you planning to use the data for?*

Your information will only be used to respond to your request.

Frequently Asked Questions

Parent & Student Data, Answered

Parent Data

What parent audience data is available?

Parent audiences are available within LakeB2B’s broader 265M+ record B2C consumer data ecosystem, built around demographic, household, geographic and lifestyle attributes.

Can I target parents by geography?

Yes. Geographic targeting is one of the supported attributes for building a parent segment.

What parent attributes can be selected?

Attributes include demographics, household and family characteristics, geography, lifestyle and relevant interests.

Can I build a custom parent audience?

Yes. Parent segments can be defined around your specific campaign requirements.

Student Data

How large is the student database?

LakeB2B maintains 9.3M+ U.S. student contacts.

Can I target students by academic level?

Yes. Segmentation includes freshman, sophomore, junior, senior, community college and graduate levels where supported.

Can I target specific geographies?

Yes, geographic targeting is available for student audiences.

Can I target specific institutions?

Institution-related segmentation is available where supported by the underlying data.

How frequently is student data updated?

Student data is maintained as part of LakeB2B’s ongoing data maintenance and hygiene practices.

General

Can I request a free sample?

Yes. Submit the form above and our team will follow up with a sample aligned to your audience.

Can agencies use the data for client campaigns?

Yes, agencies can build parent, student and custom audiences across multiple client accounts.

Can the data support digital advertising?

Yes, segments can be activated for paid media and programmatic advertising.

Can LakeB2B enrich existing data?

Yes, CRM enrichment is available for existing customer and prospect records.

Can I request a custom audience?

Yes, custom consumer audiences can be defined around your campaign requirements.