Client Introduction:

The client is a prominent social media management organization specializing in healthcare marketing.

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The client wanted to target a niche healthcare customer segment, i.e., dermatologists and their PAs (Physician Assistants). The sales and marketing team had email marketing campaigns on their agenda to offer their full line of SMM solutions to these leads. These involved social media strategy, content integrations, content creation, community management, influencer marketing, social performance marketing, etc.

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To fulfill its campaigning aim and yield ROIs, the client needed an optimized CRM filled with the latest records on their desired leads. Moreover, the sales and marketing unit also required a promising email cleansing and data appending solution to maintain their CRM’s efficacy and a healthy sales funnel, a must for lucrative B2B marketing.

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The sales and marketing team ran numerous campaigns prior to purchasing LakeB2B’s services. However, those campaigns bore no results whatsoever. They were targeted at irrelevant leads, causing the client’s resources to drain away in irrelevant acquisitions. This further led to piling customer acquisition costs which hardly converted to any profit. The sales and marketing team also attempted to drive up engagement via promotional and educational newsletters to highlight their offerings and onboard new dermatologists. However, since these were built around outdated and incomplete customer records, the newsletters barely reached the targeted inboxes.

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Therefore, the client searched for a tried-and-tested solution to shorten their sales cycles and capture leads before they leaked from the sales funnel. Moreover, they needed the resources to run follow-up campaigns and send hyper-personalized newsletters to retain these leads for the long run. This is where LakeB2B lent its data expertise through customized email marketing solutions and premium insights to optimize the client’s CRM.

Employing fresh and well-maintained customer records was the client’s primary challenge. Find out how we equipped the client’s sales and marketing team with a revived CRM, lined with sales-ready customer data to engage the hottest healthcare leads blazing-fast.

Precision-Targeted Dermatologists and their Physician Assistants’ Email List Sought by the Client

The client wanted to capture medical leads who belonged to the following segments and were actively seeking SMM services: –

Dermatologists

Physician Assistants working under Dermatologists

We assisted the client to successfully engage Dermatologists and Dermatologist PAs located in the USA. Our data experts procured ample records to help the sales and marketing team target top leads located in the following clinics/hospitals: –

  • Baylor Clinic
  • Affiliated Dermatology
  • Brevard Skin and Cancer Centre
  • Dermatology Group-Southern
  • Clarkson Dermatology
Furthermore, we also provided data on the insurance plans which these leads were using, based on the hospital the lead was located in.

  • Baylor Clinic: CareFirst BluePreferred PPO, CIGNA HMO
  • Affiliated Dermatology: Aeta, UHC, Oscar Insurance NY
  • Brevard Skin and Cancer Centre: Humana National POS, First Health PPO
  • Clarkston Dermatology: Coventry HealthAmerica PPO, BCBS Blue Card PPO
  • Dermatology Group-Southern: Blue Cross Blue Shield, UHC Navigate HMO

LakeB2B’s Solutions to Launch ROI-Yielding Campaigns for Dermatologists and Dermatologist PAs

We implemented our cadence by modifying the client’s CRM via 100% new 16,080 records of Dermatologists and their Physician Assistants. Since furnishing a holistic email list isn’t enough, our data experts went above and beyond with their marketing solutions to guarantee brand growth.

Solution

  • We furnished a 100% accurate and customized list of Dermatologists and Dermatologist PAs currently employed in the USA.
  • All the records were rigorously vetted and appended before handing over to the client to eliminate any data error.
  • Their CRM was completely revamped to include updated records of the targeted professionals, allowing the sales and marketing teams to run successful multichannel marketing.
  • All the records were tele/email verified, ensuring that the leads were completely consent-based and opt-in. This resulted in a consistent 90%+ deliverability rate for the email campaigns launched by the sales and marketing team.
  • Thanks to the hyper-personalized outreach emails and newsletters delivered to every lead based on their online behavior and purchase intent, customer acquisition costs were brought down significantly.
  • Our experts also provided in-depth data fields from globally ethical sources. These included 110+ categories including, contact name, specialty, email address, NPI, facility/practice name, insurance details, and state license numbers.

These helped the client bring aboard genuine, sales-ready, and long-lasting customers to bolster their brand identity through lucrative email engagement. Email CTRs, inbox visibility, and CTOs spiked, while the bounce rates were restricted to 0.4%. Our newly-built customer database bridged the gap between the client and its niche audience, enabling it to increase its market returns tenfold.

Don’t Let This Opportunity to Avail a Pre-Verified Dermatologist and PAs List Get Away!

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Tell Us Your Prospecting Needs of Dermatologists and Dermatologist PAs You Wish to Capture.

 

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Take Advantage of Our AI-Powered Email List Solutions and Data Enrichment Services.

 

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Run Personalized Campaigns Built According to Customer Personas and Grab More Eyeballs than Ever Before.

 

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Witness Skyrocketed Sales and Stellar Cost-to-Performance Ratio on your Email Campaigns

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