The client is a prominent social media management organization specializing in healthcare marketing.
The client wanted to target a niche healthcare customer segment, i.e., dermatologists and their PAs (Physician Assistants). The sales and marketing team had email marketing campaigns on their agenda to offer their full line of SMM solutions to these leads. These involved social media strategy, content integrations, content creation, community management, influencer marketing, social performance marketing, etc.
To fulfill its campaigning aim and yield ROIs, the client needed an optimized CRM filled with the latest records on their desired leads. Moreover, the sales and marketing unit also required a promising email cleansing and data appending solution to maintain their CRM’s efficacy and a healthy sales funnel, a must for lucrative B2B marketing.
The sales and marketing team ran numerous campaigns prior to purchasing LakeB2B’s services. However, those campaigns bore no results whatsoever. They were targeted at irrelevant leads, causing the client’s resources to drain away in irrelevant acquisitions. This further led to piling customer acquisition costs which hardly converted to any profit. The sales and marketing team also attempted to drive up engagement via promotional and educational newsletters to highlight their offerings and onboard new dermatologists. However, since these were built around outdated and incomplete customer records, the newsletters barely reached the targeted inboxes.
Therefore, the client searched for a tried-and-tested solution to shorten their sales cycles and capture leads before they leaked from the sales funnel. Moreover, they needed the resources to run follow-up campaigns and send hyper-personalized newsletters to retain these leads for the long run. This is where LakeB2B lent its data expertise through customized email marketing solutions and premium insights to optimize the client’s CRM.
Employing fresh and well-maintained customer records was the client’s primary challenge. Find out how we equipped the client’s sales and marketing team with a revived CRM, lined with sales-ready customer data to engage the hottest healthcare leads blazing-fast.
The client wanted to capture medical leads who belonged to the following segments and were actively seeking SMM services: –
We implemented our cadence by modifying the client’s CRM via 100% new 16,080 records of Dermatologists and their Physician Assistants. Since furnishing a holistic email list isn’t enough, our data experts went above and beyond with their marketing solutions to guarantee brand growth.
These helped the client bring aboard genuine, sales-ready, and long-lasting customers to bolster their brand identity through lucrative email engagement. Email CTRs, inbox visibility, and CTOs spiked, while the bounce rates were restricted to 0.4%. Our newly-built customer database bridged the gap between the client and its niche audience, enabling it to increase its market returns tenfold.
Tell Us Your Prospecting Needs of Dermatologists and Dermatologist PAs You Wish to Capture.
Take Advantage of Our AI-Powered Email List Solutions and Data Enrichment Services.
Run Personalized Campaigns Built According to Customer Personas and Grab More Eyeballs than Ever Before.
Witness Skyrocketed Sales and Stellar Cost-to-Performance Ratio on your Email Campaigns