Data Management
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Achieve Beyond Marketing: Making the Pillars of ABM Stronger

The Three Pillars Account Based- Marketing (ABM) is not just another marketing tactic. It’s a strategic approach which requires businesses...

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Cold calling: Avoid all myths to master the art!

  Crackling the perception Art is not for everyone and so is cold calling! But you too can master it....

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5 Key points for Sales Teams to Crack B2B Deals

Most sales deals are a hard nut to crack. In the B2B landscape, it’s cumbersome too. Even after setting early...

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From Raw Data to ROI: 5 Pre-Strategy Steps for B2B Data Providers

For B2B data providers, it’s no longer enough to simply offer lists of company contacts or basic firmographic data. Today’s...

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Make B2B Customer Acquisition seamless with Data

Are you strategizing it (acquisition strategy) right the way?   There are different ways sales and marketing teams operate to...

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6 Steps to Boost B2B Lead Generation Strategies

Building an effective lead generation strategy is quite a daunting task for B2B sales teams. The key to which lies...

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How to Make Simple Personalization Your Holiday Campaign USP

  Holiday campaigns are all about the personal feel. Businesses try to woo their clients / prospects / customers with...

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Getting objections over-ruled - A precise cold caller guide for the intrepid salesman

Many sales people learn the art-the hard way… by cold calling. Over the years, it is found that it is...

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Communication via Connectivity- The Rise of IoT

The future is here and it brings with it unimaginable technological advancements that have revolutionized our day-to-day life.  Agreed, that...

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