DATA INTELLIGENCE / DATA ENRICHMENT

Your CRM Is Full. How Much Of It Is Still True?

People change jobs. Companies move. Titles change. The email that worked in March quietly starts bouncing in July. Data enrichment adds verified information to the records you already own, corrects what is wrong, and keeps them current.

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What We Can Add To Every Record

Start with one row from your CRM. Here is the same contact before and after, and then the full set of fields you can pick from.

Your record today

NameM. Anderson
TitleManager
Emailbounced twice
Phoneblank
CompanyAdobe
Employeesblank
Tech in useblank

After enrichment

NameMichael Anderson
TitleDirector, Marketing Ops
Email[email protected]
Phone+1 408 555 0142
CompanyAdobe Inc.
Employees10,001+
Tech in useMarketo, Salesforce
The full record, filled in Sample values shown for one contact
Contact and reach
Business email[email protected]
Direct dial+1 408 555 0142
Mobile+1 415 555 0198
LinkedInin/manderson
Mailing address345 Park Avenue, San Jose
Email statusValid, checked 6 days ago
Person and role
Full nameMichael Anderson
Job titleDirector, Marketing Operations
SeniorityDirector
DepartmentMarketing
Job functionMarketing operations
Decision roleEvaluates and recommends
Company
Legal nameAdobe Inc.
Employees10,001+
Revenue band1B and above
IndustrySoftware
SIC and NAICS7372 and 511210
Parent companyNone, listed entity
Location
CitySan Jose
StateCalifornia
CountryUnited States
ZIP or postcode95110
Time zonePacific
Site typeHeadquarters
Technology in use
CRMSalesforce
Marketing toolsMarketo
CloudAmazon Web Services
AnalyticsAdobe Analytics
Data platformSnowflake
Categories14 tools identified
Healthcare identifiers
NPI numberIndividual and group
SpecialtyTaxonomy code and name
LicenceState and number
AffiliationHospital or health system
PracticeType and bed size

Applies to provider and payer records only.

You pick the groups you need. We fill those and leave the rest of your record untouched. Get a Quote

A List Ages. A Connection Does Not.

Buying more names does not fix the names you have. It adds duplicates and starts a fresh decay clock next to the records it was meant to replace. Enrichment repairs what you own, then keeps repairing it.

Buying another list

Buy → Import → Deduplicate → Goes stale

A snapshot that starts ageing the day it lands, and leaves your old records exactly as broken as they were.

Enriching what you own

Match → Clean → Add → Refresh

One set of records that stays yours and stays current, updated as people change roles, companies and tools.

800M+

Data records

150M+

Company profiles

30+

Industries mapped

180+

Countries covered

Coverage of the LakeB2B people and company database.

How It Works

STEP 01

You share your records

A file, an export, or a direct connection to your CRM. Partial rows are fine. A name and a company is usually enough to start.

STEP 02

We match, clean and add

Every row is matched against our people and company database. Duplicates and typos go. Missing fields get filled. Anything we cannot verify is flagged rather than guessed.

STEP 03

You get them back, and we keep going

Enriched rows return in your format, with a match confidence on each one. Then pick a refresh cycle, monthly or quarterly, and it repeats without you asking.

Get a Quote

It All Comes Back To One Thing. The Record Is Current.

Emails land

Bad addresses hurt more than one wasted send. Enough of them and your whole domain suffers.

Segments hold up

You cannot split a list by industry or company size when half those fields are empty.

Scoring works

A model with blank inputs quietly ranks good accounts as cold. Fill the gaps and it starts pointing the right way.

Reps sell

Looking up a title before every call is data work. Put it in the record once and give the hours back.

“LakeB2B helped us achieve better segmentation, which in turn improved personalization and higher email deliverability. It simply meant enhanced ROI for every campaign.”

Glen McCullum, Head of Marketing

Frequently Asked Questions

Data enrichment adds verified information to the contact and account records you already hold. Blanks get filled, wrong values get corrected, duplicates get merged, and the result goes back into your CRM or marketing platform.

Cleansing works on the data you have by fixing formatting, removing duplicates and correcting errors. Enrichment brings in information from outside your database to fill what is missing. Clean first, then enrich.

Records are validated against several sources and contact fields are checked before delivery. Every enriched field carries a confidence marker, and values that cannot be confirmed are returned as unverified.

Continuously rather than once a year. Most teams use a quarterly refresh for the full database and a monthly refresh for the segments they are actively working.

Processing follows GDPR and CCPA requirements with careful handling for healthcare records. Opt out requests are honoured and a data processing agreement can be signed.

Yes. Send up to 100 records and LakeB2B will enrich them and return the file so you can judge match rate. No card or contract required.

File exchange works for a single cleanup. An API or direct connection works for regular refreshes into platforms such as Salesforce and HubSpot, with field mapping agreed up front.

Test It On Data You Already Know.

Send 100 records. We will enrich them and give them straight back, so you can judge the match rate yourself before anyone talks about budget.

Get Started Now
LakeB2B

Get a Free Data Sample

25 verified contacts, no credit card required

Book a Strategy Call

30-min consultation with healthcare growth experts

Launch a Pilot Campaign

Test with 500 contacts, full campaign execution