Social Media for the business audience is a way to Connect, Engage and Impact their target audience and thus Social Validation.
Social media has proved its worth time and again. There’s no question that social media is an integral part of your digital marketing machine, especially if you are selling directly to consumers. As such, marketers are on the lookout for the most efficient and effective means to understand how their customers are using social media to better market to them. Social media is one of the most efficient platforms to gauge customer behavior and buying patterns. There is huge value in being able to identify and append social network urls and demographic information to a marketing database.
Socially validated contacts enable you connect and engage with your audience across multiple social media channels. The channel, message and approach can be customized to what is preferred by your target audience. It helps to gauge the social media influence and lead generation from within your CRM. For marketers and sales personnel, this information, integrated alongside your CRM, opens up new possibilities of engagement through instant access of the social profiles of your customers and prospects instantly.
A social profile adds personality to what was previously only a name, job title, lead score, or customer history. Having social network information in a CRM lets you have more authentic conversations with business decision makers. With our socially validated data, you’ll know the “Four W’s” of your audience:
We socially validate
We validate Company name and Title of each Contact in your database and match it against various existing social and web networks. This process is run to ensure that you identify the working contacts and their titles.
The Process– At Lake B2B, the social validation of data is done in just 5 simple steps
Step 1 – Once you share your marketing database with us, we ensure it is optimized through our holistic social validation process to enhance your business potential and reach.
Step 2 – Your database is run through the data validation process to ensure utmost data accuracy
Step 3 – The validated database is matched against our master database to validate for the social media profiles.
Step 4 – We apply extensive validation measures to ensure multiple social media profiles are validated against each customer record
Step 5 – The enhanced database is shared with you via a secure ftp portal
We have close to 10 million contacts in our database that are socially validated. That sums up to 40% of the total database that we currently own. With more than 1 billion Facebook Users, 550 twitter Users and 200 million LinkedIn Users list that are socially validated you can create waves through your marketing campaigns and experience business returns and brand recognition like never before.