Event Marketers, when they fail to ramp up their promotional efforts on time, often lose out heavily on their target customers. Keep yourself, your team, and your subscribers on track, with regular email marketing newsletters and updates. Opting for a strategic approach concerning the timing and frequency of your updates is the key here. Do not bug your audience continuously, that too long before the main event. Make every update count and never send it unless the content amplifies their interest level towards the upcoming event. Through this, the audiences will not only be keen towards your brand but will also be eager to respond to your messages.