Because your customer’s inbox is most sacred, you want to be doubly sure that your email campaign is ticking on all best practice parameters.
Because, they will not give you a second chance and place your organization in their black list while marking your emails as spam if there are any gaps.
So, here are some proven best practices that we have perfected from our experience of running hundreds of thousands of email marketing
To stay on the top of your marketing game, here are some of the best practices that we have compiled just for the smart marketer.
Discover the Dos that Will Make Your Email Marketing Campaigns Stand Out With
Discover the Dos that Will Make Your Email Marketing Caampaigns Stand Out With.
Be aware of your marketing data or customer behaviour to coax them back on their journey once again to complete transactions event actions.
Design email nurture journeys based on your customer engagement data to remind customers about offers that they don’t want to miss.
Ensure your subject lines are intriguing enough and give the audiences a sense of what lies ahead in the journey once they read your email.
Make sure you are on the right email automation track by sending out a welcome email to add more value by cross-selling and improving brand recall.
Make sure your email footers always have the option to tell viewers and subscribers that they can unsubscribe from the list at any point of time.
Segment your email list based on past actions taken by subscribers in the form of email opens, time-on-page, cart checkouts and gated content downloads.
Drive email personalization beyond first name salutations that gives the audience a sense that you know them and their priorities as well as challenges.
Craft your emails in a manner that makes it visually enticing and always solving pointed challenges or helping audiences find the right answers.
Place multiple CTAs as a part of the next actions that audiences can take and show them the way forward to more discoveries through them.
Keep Away From These Email Marketing Don’ts to Keep Customers Engagements Overflowing
Buy a cheap email list with best bargains online and be doubly sure of your email sources.
Ever make subscribers see content or offers that they haven’t consented or signed-up for.
Forget to place a banner text or set a context for the audience about what’s in store for them.
Send the same email to every subscriber in your list because of lack of customer segmentation.
Use the same images or copy for every customer as it can negatively impact response rates.
Miss out on getting hyper-specific in your messages because that is what clicks with customers.
Send all your emails without testing them in two different banner design or CTA variations.
Bulk message to all your email list subscribers at once and instead make it staggered, in stages.
Make the mistake of sending out emails with broken links and misspelt words or copy errors.
Ignore your email marketing report of the post campaign analytics to plan your next steps.