Campaign engagement increased by 46%
Confirmed training enrolments up by 68%
80X increase in Campaign ROI
The client is Canada's largest business-to-business media company with over 60+ B2B brands as part of their client portfolio. They help businesses in building a brand presence and connect with their core target audience through print, news websites, enews, events, video, and social media.
Our client had signed up for a year-long deal with a top B2B training company to boost their client’s digital marketing presence along with increased training enrolments. The contract had a fixed guarantee on the number of training enrolments. Results from the first quarter were alarming; their client had given hints about terminating the contract if results failed to improve. Our client approached us for a strategy on how to fix this challenge as their biggest hurdle was to communicate with the target audience who were niche manufacturing titles from across Canada. Any communication or promotional content was possible only with complaint data.
Titles: Plant, Production and Plant Engineering and other Engineering Titles
Counts: 4,820 contacts with source links (to confirm the compliance)
Opt-in Campaign: To ensure 100 percent data compliance, we rolled out an opt-in campaign on behalf of the client
Additionally the campaigns generated enquiries for their portfolio training suite that helped increase their ROI and strengthen their product pricing & strategy for the next quarter