worth new revenue generated.
worth new revenue generated.
Return on investment
Industry : Service Sector
Location : Texas, United States
Challenge : Reaching Construction, Oil & Gas and Transportation Decision Makers Countrywide
Solutions : Lake B2B Verified Database
Headquartered in Texas, the client is a leading service provider tothe construction, oil & gas, and transportation sectors. The company has operations in 7+ countries withan annual turnover of over $ 90 Million.
REACHING THE KEY DECISION MAKERS
THE NATIONAL SALES AND MARKETING MANAGER AT THE CLIENT ORGANIZATION WAS FACING A DRAMATIC SHIFT IN MARKET DYNAMICS COUPLED WITH NEW BUYER BEHAVIORS & EMERGING COMPETITOR TECHNOLOGIES. IT WAS A KEY CHALLENGE TO DEVISE THE NEXT GO-TO-MARKET STRATEGY AND DRIVE ENGAGEMENT WITH TARGETED CONSTRUCTION, OIL & GAS, AND TRANSPORTATION INDUSTRY DECISION-MAKERS.
The client had opted for a local email data provider to address their marketing woes. But the databank furnished by the provider was dotted with umpteen non-updated email addresses, which led to many bounced emails.
“Most times, the decision maker we campaigned to happened to move on from their mentioned job roles. They changed job roles either within the organization or switched jobs by moving into an altogether new organization. This put us quite at crossroads,” said David, one of the Account Sales Managers at the organization.
The client organization chose LakeB2B over competitors as they were not only getting a list of their hottest leads but much beyond in terms of digital outreach.
Data experts from Lake B2B were able to provide deeper insights on the ideal customers’ buying patterns.
This helped them narrow down on a customized messaging strategy for every persona. The campaign gradually scaled response rates from the qualified prospective customers based on their action taken on emails. The email campaign was able to drive over 95% deliverability owing tothe accuracy and depth of prospect data.
The client made significant gains throughmonthly “telephone & email” verified opt-in contacts list to boost CRM and sales efficiency. Through the emails collated and more follow-up campaigns using multiple digital channels, the campaign droveenquiries from 950 of their hottest oil and gas industry leads from the US, UK, Canada, Europe, APAC, EMEA, and other countries.
Lake B2B’s comprehensive petroleum industry executives’ directory gave the client a 360-degree view of the target’s service needs, market opportunities.
It gave them competitive intelligence for disruptive multi-channel campaigns. A similar data delivery was done for the construction industry that aligned campaign messaging with accurately segmented audience needs.
Thus, withhyper-targeted data filters like Industry, job title, location, employee size, and revenue size, the client could now service its data-identified decision-makers in target companies. Together, with laser-targeted messaging, the campaign yielded massive conversions within the said deadlines.
In the first 60 days of implementation itself, the client was able to win over new clients and generate net new business worth $300,000.
By reaching a worldwide group of coveted new decision-makers, the service provider witnessed a 60% jump in enquiries from new accounts who were not nurtured with a sustained nurture campaign up until now.
Owing to high open rates and click-through rates, the client was also able to double repeat business from existing customers.
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