{"id":785,"date":"2015-11-10T11:20:34","date_gmt":"2015-11-10T11:20:34","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=785"},"modified":"2015-11-10T11:20:34","modified_gmt":"2015-11-10T11:20:34","slug":"heres-email-marketing-campaign-planner-improve-roi","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/heres-email-marketing-campaign-planner-improve-roi\/","title":{"rendered":"Here’s an Email Marketing Campaign Planner to Improve Your ROI"},"content":{"rendered":"

With new digital marketing channels introduced, email marketing is still one of the channels that generate high ROI. Email marketing has evolved, with device-agnostic designs, tone of messaging, targeted messaging to a target audience, to a change in focus on segmentation.<\/p>\n

That\u2019s the reason why you need to be detail oriented in order to derive ROI from your email marketing initiatives.<\/i><\/p>\n

With tight delivery dates scheduled for yesterday, the focus on strategic aspects of email marketing invariably gets buried. \u00a0When developing email campaigns, do you get into specifics of subject lines, personalization, relevant messaging, device agnostic designs, time of sending emails, and segmentation of lists?<\/p>\n

Here are 3 tips to take your email marketing initiatives to the next level:<\/p>\n

TIP 1<\/b> \u2013<\/b> You need to be organized and plan your email campaigns. To make it easier for you to get an overview of what works and what doesn\u2019t, this Email Marketing Campaign Planner<\/i><\/b> is a suitable ready-reckoner. We will discuss how to use this planner in detail further in this post.<\/p>\n

TIP 2<\/b> – <\/b>Once you have organized your email marketing campaign with the Planner, you need to then estimate your ROI. Here\u2019s an Email Marketing ROI Calculator<\/a><\/i><\/b> that provides an easy way to calculate if you are generate revenue on every dollar spent.<\/p>\n

TIP 3<\/b> –<\/b> To drive email marketing success, you also need to use a high-quality email list, without which your efforts would be ineffective. Here\u2019s a breakdown of our featured email lists<\/i><\/b> this month:<\/p>\n

<\/p>\n\n\n\n\n\n\n\n
PHYSICIAN MAILING LIST<\/td>\nThis list consists of specialists and physical therapy professionals within the field of physical medicine and healthcare service providers.<\/td>\n745,628 Contacts<\/td>\n\n

Click here for details<\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n

DENTIST MAILING LIST<\/td>\nThis list has data of specialists across US, UK, Europe, APAC and other countries for better impact and
\nresponse.<\/td>\n		152,517 Contacts<\/td>\n\n

Click here for details<\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n

PHYSICAL THERAPIST MAILING LIST<\/td>\nThis list is ideal for promoting products and services including business offers, medical supplies,
\neducational publications and more.<\/td>\n		261,101 Contacts<\/td>\n\n

Click here for details<\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n

NURSE MAILING LIST<\/td>\nThis list contains data on registered nurses, Licensed Practical Nurses, Nursing Assistants, CRNAs and many others from the USA, UK, Australia and other countries.<\/td>\n267,283 Contacts<\/td>\n\n

Click here for details<\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n

PHARMACIST MAILING LIST<\/td>\nThis list consists of pharmacists, medical practitioners and healthcare specialists relevant to marketers, pharmaceutical companies and other healthcare agencies<\/td>\n132,438 Contacts<\/td>\n\n

Click here for details<\/span><\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Please feel free to browse<\/a> through all data cards to see the complete set of mailing lists.<\/span><\/p>\n

Additional Read: Build a Winning Email Marketing Strategy<\/a><\/strong><\/em><\/p>\n

Email Marketing Campaign Planner<\/span><\/h2>\n

To help you this Email Marketing Campaign Planner effectively, here are some pointers:<\/p>\n

HOW TO USE THIS PLANNER\u00a0<\/b><\/p>\n

This Planner is divided into 3 sections:<\/p>\n

1. The Planning Phase (columns A to J)<\/b> \u2013 Includes details of Date, Time, Campaign Theme, Objective, Target Audience, Author, Status, Subject Line, Email Link, Landing Page Link. (Screenshot provided below)<\/span><\/p>\n

\"Email<\/a><\/b><\/p>\n

2. The Testing Phase (columns K and L)<\/b> \u2013 Includes the A\/B Test Objective and Results. (Screenshot provided below)<\/p>\n

\"Email<\/a><\/b><\/p>\n

3. The Tracking and Results Phase (columns M to Y)<\/b> \u2013 Includes details of Total Emails Sent, Total Emails Delivered, Total Emails Opened, Total Clicks (Unique Visitors), Pages Viewed, Hard Bounce, Soft Bounce, Unsubscribe, Forward, Deliverability, Open Rate, Click-through Rate and Number of Leads Generated. Columns V to Y are calculated automatically. (Screenshot provided below)<\/p>\n

\"Email<\/a><\/p>\n

Additional Read:\u00a07 Tactics to Perfect Email Marketing Infrastructure<\/a><\/strong><\/em><\/p>\n

HOW TO CUSTOMIZE THIS PLANNER<\/b><\/span><\/p>\n

We understand that you may have your own schedule and email marketing plan. You can customize this planner based on the objectives of your campaign.<\/span><\/p>\n