{"id":740,"date":"2015-10-09T14:04:19","date_gmt":"2015-10-09T14:04:19","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=740"},"modified":"2015-10-09T14:04:19","modified_gmt":"2015-10-09T14:04:19","slug":"behavioral-targeting-next-gen-healthcare-marketers","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/behavioral-targeting-next-gen-healthcare-marketers\/","title":{"rendered":"Behavioral Targeting For Next-Gen Healthcare Marketers"},"content":{"rendered":"<p><i>By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a report by Frost &amp; Sullivan.<\/i><\/p>\n<p><span style=\"line-height: 1.5em;\">Facebook has already created online communities that connect and support users interested in health. Through\u00a0channels like this, healthcare companies and marketers have a major source of information about their patients and customers, and it serves as a platform that facilitates automated advertising, marketing, and retargeting.\u00a0You may ask \u201chow <\/span>does<span style=\"line-height: 1.5em;\"> this impact healthcare marketers and medical professionals?\u201d<\/span><\/p>\n<h3><span style=\"color: #3399ff;\">Prep Up For a Person-Centric Approach<\/span><\/h3>\n<p>With the drive to become person-centric, medical professionals and institutions are using new medical apps, hospital management systems, practice management software and other medical technology. You can see doctors, nurses and other medical professionals using tablets as way of increasing efficiency and improving patient care. Even patients nowadays can access their records online through Internet-based systems. Mobile technology is also a recent adoption that healthcare marketers use to get the right message at the right time to doctors, medical professionals and patients.<\/p>\n<p>As healthcare marketers, by using behavioral targeting with technology and data analytics, you can build relevant connections and improve response rates.\u00a0<span style=\"line-height: 1.5em;\">With the latest medical technology, healthcare<\/span><span style=\"line-height: 1.5em;\">\u00a0<\/span>marketers<span style=\"line-height: 1.5em;\">\u00a0<\/span><span style=\"line-height: 1.5em;\">and medical professionals can get a single point of source to implement<\/span><span style=\"line-height: 1.5em;\">\u00a0<\/span>strategy<span style=\"line-height: 1.5em;\">, tailor marketing messages, and improve support and quality of healthcare services. However, the important matter is where to begin\u2026<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-741 alignright\" title=\"Behavioral Targeting_Healthcare\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/10\/Behavioral-Targeting_Healthcare.png\" alt=\"Behavioral Targeting_Healthcare\" width=\"382\" height=\"432\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/10\/Behavioral-Targeting_Healthcare.png 382w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/10\/Behavioral-Targeting_Healthcare-265x300.png 265w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/p>\n<p><span style=\"line-height: 1.5em;\">Here\u2019s a simple process to adopt a person-centric approach and achieve behavioral targeting in the healthcare industry:<\/span><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"text-indent: -0.25in;\">Use <\/span><a style=\"text-indent: -0.25in;\" href=\"https:\/\/www.lakeb2b.com\/view-datacards\" target=\"_blank\">segmented healthcare databases<\/a><span style=\"text-indent: -0.25in;\"> that are data-driven and provide you with insights about your prospects.<\/span><\/li>\n<li><span style=\"line-height: 1.5em; text-indent: -0.25in;\">Use integrated platforms that assimilate data from various channels such as mobile apps, emails, websites, and social media networks.<\/span><\/li>\n<li><span style=\"text-indent: -0.25in;\">Interpret data based on online and offline behavior.<\/span><\/li>\n<li><span style=\"text-indent: -0.25in; line-height: 1.5em;\">Segment your database into identifiable groups.<\/span><\/li>\n<li><span style=\"text-indent: -0.25in;\">Create and customize marketing messages relevant to each group.<\/span><\/li>\n<\/ul>\n<p>In the healthcare sector, with automated marketing, you can target individuals using demographic, geographic, psychographic and behavioral information.<\/p>\n<p>With a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/lake-b2b-launches-360-degree-marketing-platform-for-healthcare-marketers-293831691.html\" target=\"_blank\">360\u00b0 marketing platform<\/a> customized for healthcare marketers, you can use a <a href=\"https:\/\/www.lakeb2b.com\/view-datacards\">Healthcare Database<\/a>, create email templates, launch campaigns and view real-time results. With information from a <a href=\"https:\/\/www.lakeb2b.com\/industries-healthcare\">custom-built database<\/a> you can segment your database and create specific goals and media strategies that revolve around the healthcare sector.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By 2018, the healthcare industry is projected to spend $2.2 billion in digital media, according to a report by Frost &amp; Sullivan. Facebook has already created online communities that connect and support users interested in health. Through\u00a0channels like this, healthcare companies and marketers have a major source of information about their patients and customers, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[70,62,58,65],"class_list":["post-740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-behavorial-targeting","tag-healthcare","tag-healthcare-data","tag-healthcare-marketers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behavioral Targeting For Next-Gen Healthcare Marketers<\/title>\n<meta name=\"description\" content=\"As healthcare marketers, by using behavioral targeting with technology and data analytics, you can build relevant connections and improve response rates.\" 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