{"id":721,"date":"2015-09-22T08:01:39","date_gmt":"2015-09-22T08:01:39","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=721"},"modified":"2015-09-22T08:01:39","modified_gmt":"2015-09-22T08:01:39","slug":"data-driven-website-one-thing-business-needs-today","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/","title":{"rendered":"Why a Data-Driven Website Is the One Thing Your Business Needs Today"},"content":{"rendered":"<p>If a customer orders a marshmallow, gets it and leaves \u2013 that\u2019s static. But businesses are never that simple. Generally, customers check the menu, compare from a particular few, and finally choose the marshmallow after checking out the price. And then the waiter asks: \u201chow do you want your marshmallow?\u201d With unlimited choices, customer behavior and preferences are dynamic, similar to business interactions.<\/p>\n<p>You should avoid the fresh ordeal of understanding your customer every time they visit your website. Moreover, customers look for brands which remember their preferences, and act upon them. Data-driven websites are dynamic online platforms that automatically respond to clients and offer the best solution.<\/p>\n<p><span style=\"color: #0099cc;\"><b>Data-Driven Websites \u2013 Your Personalized On-Duty Associate<\/b><\/span><\/p>\n<p><b><i>Scope for Big Data<\/i><\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-724 alignright\" title=\"Data-Driven Websites_Goals\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites_Goals.png\" alt=\"Data-Driven Websites_Goals\" width=\"355\" height=\"361\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites_Goals.png 394w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites_Goals-295x300.png 295w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/p>\n<p><span style=\"line-height: 1.5em;\">For a static business website, the goals are pretty simple \u2013 brand promotion and selling. A data-driven website on the other hand concentrates on the how\u2019s and why\u2019s behind the selling. <\/span><a style=\"line-height: 1.5em;\" href=\"https:\/\/www.lakeb2b.com\/web-development-services\">Web development<\/a><span style=\"line-height: 1.5em;\"> and design elements are incorporated into the website\u2019s structure to provide the tiniest details of what your clients like or might like.<\/span><\/p>\n<p><span style=\"line-height: 1.5em;\">Big Data is a set of integrated records of customer interactions. It is used to analyze behavior patterns of buyers. Data-driven websites work as the input channel for creating such databases and the execution terminals of necessary actions as well. Big Data management is a huge responsibility for companies. The added feature of automation makes data-driven websites a ready-made solution for companies in this regard.\u00a0<\/span><\/p>\n<p><b><i>Content Management is More Personalized<\/i><\/b><\/p>\n<p>In any kind of website, content is the sole influencer behind buying decisions. All else are just support tools to represent and highlight the content for maximum impact. But how can you make the same content purposeful for all? Personalization is the only option.<\/p>\n<ul>\n<li>Data-driven websites refer to past interactions of the customer and align content accordingly.<\/li>\n<li>Lucid connection between webpages and ease-of-access to important information also enhance customer engagement.<\/li>\n<\/ul>\n<p><span style=\"color: #0099cc;\"><b>Accounts-Based vs. Standard Data-Driven Websites \u2013 Which Suits You Better?<\/b><\/span><\/p>\n<p>Other than branding and engagement, a successful online presence should also focus on return on investments. B2B websites should put added concentration on sales and\/or conversions. An account-based data-driven website has the following advantages:<\/p>\n<p><em><b style=\"line-height: 1.5em;\">1. Integral Support<\/b><\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-723\" title=\"Data-Driven Websites\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites-580x78.png\" alt=\"Data-Driven Websites\" width=\"522\" height=\"70\" \/><\/a><\/p>\n<p>Generating business through websites involves the above four steps of promotion, engagement, conversion and sales. Account-based websites provide integral analytical support from the very first interaction such as social activity via the website and to the end of the buying cycle of updating the lead in CRMs.<\/p>\n<p><em><b style=\"line-height: 1.5em;\">2. Actionable Insights<\/b><\/em><\/p>\n<p>Post analysis, the sites\u2019 automated analytical tool calculates the optimal growth path between customers and companies, and efficiently acts upon them.<\/p>\n<p><b style=\"line-height: 1.5em;\"><i>3. Customer Centricity<\/i><\/b><\/p>\n<p>In digital B2B markets, customers decide what they want to buy, when they want to buy, how and who they want to buy it from. Direct influences are impossible to communicate. Data-driven websites and its advanced account management features create the perfect customer-centric environment to enable better interaction, engagement and conversion.<\/p>\n<p>Online markets are populated with hundreds of new websites every day. Advanced <a href=\"https:\/\/www.lakeb2b.com\/web-development-services\">web development techniques<\/a> are increasing the standard of sophistication for websites. In the intense competition of attracting the attention of B2B customers, only those websites and brands survive which enable superior customer interaction and create an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.<\/p>\n<p><a href=\"https:\/\/www.lakeb2b.com\/contact-us\">Contact us<\/a> to know how you can resonate with your target audience through data-driven websites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If a customer orders a marshmallow, gets it and leaves \u2013 that\u2019s static. But businesses are never that simple. Generally, customers check the menu, compare from a particular few, and finally choose the marshmallow after checking out the price. And then the waiter asks: \u201chow do you want your marshmallow?\u201d With unlimited choices, customer behavior [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[54,72,210,50],"class_list":["post-721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-marketing","tag-customer-satisfaction","tag-data-driven-website","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why a Data-Driven Website Is the One Thing Your Business Needs Today<\/title>\n<meta name=\"description\" content=\"Only those brands survive which enable superior customer interaction and an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why a Data-Driven Website Is the One Thing Your Business Needs Today\" \/>\n<meta property=\"og:description\" content=\"Only those brands survive which enable superior customer interaction and an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-22T08:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"833\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\"},\"author\":{\"name\":\"Bryan\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\"},\"headline\":\"Why a Data-Driven Website Is the One Thing Your Business Needs Today\",\"datePublished\":\"2015-09-22T08:01:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\"},\"wordCount\":575,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg\",\"keywords\":[\"customer marketing\",\"customer satisfaction\",\"Data-Driven Website\",\"web development\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\",\"name\":\"Why a Data-Driven Website Is the One Thing Your Business Needs Today\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg\",\"datePublished\":\"2015-09-22T08:01:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\"},\"description\":\"Only those brands survive which enable superior customer interaction and an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg\",\"contentUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg\",\"width\":833,\"height\":622,\"caption\":\"Data-Driven Websites\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lakeb2b.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why a Data-Driven Website Is the One Thing Your Business Needs Today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/\",\"name\":\"Blog\",\"description\":\"The World\u2019s Leader in Data Research\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\",\"name\":\"Bryan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g\",\"caption\":\"Bryan\"},\"description\":\"Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/author\/lakeb2b\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why a Data-Driven Website Is the One Thing Your Business Needs Today","description":"Only those brands survive which enable superior customer interaction and an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/","og_locale":"en_US","og_type":"article","og_title":"Why a Data-Driven Website Is the One Thing Your Business Needs Today","og_description":"Only those brands survive which enable superior customer interaction and an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.","og_url":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/","og_site_name":"Blog","article_published_time":"2015-09-22T08:01:39+00:00","og_image":[{"width":833,"height":622,"url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg","type":"image\/jpeg"}],"author":"Bryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bryan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#article","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/"},"author":{"name":"Bryan","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0"},"headline":"Why a Data-Driven Website Is the One Thing Your Business Needs Today","datePublished":"2015-09-22T08:01:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/"},"wordCount":575,"commentCount":0,"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg","keywords":["customer marketing","customer satisfaction","Data-Driven Website","web development"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/","url":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/","name":"Why a Data-Driven Website Is the One Thing Your Business Needs Today","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage"},"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg","datePublished":"2015-09-22T08:01:39+00:00","author":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0"},"description":"Only those brands survive which enable superior customer interaction and an exclusive experience. That\u2019s why, data-driven websites are the need of the hour.","breadcrumb":{"@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#primaryimage","url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg","contentUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/09\/Data-Driven-Websites.jpg","width":833,"height":622,"caption":"Data-Driven Websites"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lakeb2b.com\/blog\/data-driven-website-one-thing-business-needs-today\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lakeb2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why a Data-Driven Website Is the One Thing Your Business Needs Today"}]},{"@type":"WebSite","@id":"https:\/\/www.lakeb2b.com\/blog\/#website","url":"https:\/\/www.lakeb2b.com\/blog\/","name":"Blog","description":"The World\u2019s Leader in Data Research","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0","name":"Bryan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g","caption":"Bryan"},"description":"Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.","url":"https:\/\/www.lakeb2b.com\/blog\/author\/lakeb2b\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=721"}],"version-history":[{"count":0,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media\/729"}],"wp:attachment":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}