{"id":7143,"date":"2026-10-30T11:32:31","date_gmt":"2026-10-30T11:32:31","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=7143"},"modified":"2026-10-30T11:32:33","modified_gmt":"2026-10-30T11:32:33","slug":"accountant-email-marketing","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/accountant-email-marketing\/","title":{"rendered":"Accountant Email Marketing: How to Reach CPAs Before Tax Season Hits"},"content":{"rendered":"\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;600;700;800&#038;display=swap\" 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tr{display:block;border:1px solid var(--line);border-radius:10px;margin:0 0 12px;overflow:hidden}\n.lkb-cpa tbody td{display:block;border-top:0;padding:4px 14px;background:#fff !important}\n.lkb-cpa tbody td:first-child{background:var(--navy) !important;color:#fff;padding:10px 14px}\n.lkb-cpa tbody td:last-child{padding-bottom:12px}\n.lkb-cpa tbody td:not(:first-child)::before{content:attr(data-label);display:block;font-size:.78em;font-weight:700;color:var(--muted);margin-top:6px}\n.lkb-cpa .seq div::after{display:none}\n}\n<\/style>\n\n<article class=\"lkb-cpa\">\n\n\n<p class=\"lead\">Accountant email marketing works best when it follows the tax calendar. Reach CPAs between October and early January, while firms are still planning and buying. Once returns start moving, inboxes go quiet until after April 15.<\/p>\n\n<p>Every January, vendors who sell to accounting firms see the same thing. Their sequences go out just as CPAs open client organizers, and the replies never come. The offer was fine. The timing was not.<\/p>\n\n<p>The IRS lists <a href=\"https:\/\/www.irs.gov\/filing\/individuals\/how-to-file\" target=\"_blank\" rel=\"noopener noreferrer\">April 15, 2027<\/a> as the general deadline for 2026 individual returns. That date marks the end of the busy season, not the start. <strong>Your real window is the quiet stretch before it.<\/strong><\/p>\n\n<div class=\"tldr\">\n  <p class=\"t\">Key takeaways<\/p>\n  <ul>\n    <li>Prospect hardest from October to December. In January, offer short, practical help. From March to mid-April, pause broad cold outreach.<\/li>\n    <li>Not every accountant is a CPA. Separate licensed CPAs, PTIN holders, enrolled agents and firm staff.<\/li>\n    <li>Segment by firm size and service line. Then write one problem, one offer and one call to action per email.<\/li>\n    <li>CAN-SPAM has no B2B exception. Authenticate your domain and honor opt-outs within 10 business days.<\/li>\n  <\/ul>\n<\/div>\n\n\n<h2 id=\"why-calendar\">Why CPA Email Marketing Runs on the Tax Calendar<\/h2>\n\n<p>Tax season is a huge, fixed workload, and the people handling it are already stretched.<\/p>\n\n<div class=\"stats\" role=\"list\">\n  <div class=\"stat\" role=\"listitem\"><b>164 million<\/b><span>individual returns the IRS expected in the 2026 filing season<\/span><a href=\"https:\/\/www.irs.gov\/newsroom\/irs-announces-first-day-of-2026-filing-season-online-tools-and-resources-help-with-tax-filing\" target=\"_blank\" rel=\"noopener noreferrer\">Source: IRS<\/a><\/div>\n  <div class=\"stat\" role=\"listitem\"><b>1,595,200<\/b><span>US accountant and auditor jobs in 2025, with 5% growth projected through 2035<\/span><a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/accountants-and-auditors.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Source: BLS<\/a><\/div>\n  <div class=\"stat\" role=\"listitem\"><b>6.6% fewer<\/b><span>accounting graduates in 2023 to 2024, down to 55,152<\/span><a href=\"https:\/\/www.aicpa-cima.com\/news\/article\/accounting-firms-report-strong-hiring-outlook-aicpa-report-finds\" target=\"_blank\" rel=\"noopener noreferrer\">Source: AICPA<\/a><\/div>\n<\/div>\n\n<p>BLS also notes that overtime is typical for accountants during tax season. The AICPA found that 75% of responding firms that hired in 2024 expected the same or higher hiring in 2025.<\/p>\n\n<p>Put together, firms need help but have little attention to spare once returns start moving. <strong>The question is not whether CPAs read email. It is when they have room to act on it.<\/strong><\/p>\n\n<h2 id=\"when-to-email\">When to Email CPAs: The 2027 Outreach Calendar<\/h2>\n\n<p>The best time to email CPAs is before the work arrives. The IRS has not announced the 2027 opening day yet. The 2026 season opened on January 26, so plan around a late January start.<\/p>\n\n<div class=\"cal\" role=\"table\" aria-label=\"2027 CPA outreach calendar\">\n  <div class=\"cal-row\" role=\"row\">\n    <div class=\"cal-when\" role=\"cell\">Oct to Nov 2026<\/div>\n    <div class=\"cal-mode m-go\" role=\"cell\">Go: main push<\/div>\n    <div class=\"cal-what\" role=\"cell\">Short intros plus a useful checklist.<small>Firms are planning year-end, reviewing vendors and renewing PTINs.<\/small><\/div>\n  <\/div>\n  <div class=\"cal-row\" role=\"row\">\n    <div class=\"cal-when\" role=\"cell\">Dec 2026<\/div>\n    <div class=\"cal-mode m-light\" role=\"cell\">Lighter<\/div>\n    <div class=\"cal-what\" role=\"cell\">Implementation and onboarding help, with fewer touches.<small>Budgets close, holidays start and systems get prepped.<\/small><\/div>\n  <\/div>\n  <div class=\"cal-row\" role=\"row\">\n    <div class=\"cal-when\" role=\"cell\">Early Jan 2027<\/div>\n    <div class=\"cal-mode m-light\" role=\"cell\">Lighter<\/div>\n    <div class=\"cal-what\" role=\"cell\">Solve one pressing problem, such as document collection, with a very short meeting ask.<small>Client intake ramps up.<\/small><\/div>\n  <\/div>\n  <div class=\"cal-row\" role=\"row\">\n    <div class=\"cal-when\" role=\"cell\">Late Jan to Feb 2027<\/div>\n    <div class=\"cal-mode m-light\" role=\"cell\">Help only<\/div>\n    <div class=\"cal-what\" role=\"cell\">Quick operational help. No long demos.<small>Returns are in production.<\/small><\/div>\n  <\/div>\n  <div class=\"cal-row\" role=\"row\">\n    <div class=\"cal-when\" role=\"cell\">Mar to Apr 15, 2027<\/div>\n    <div class=\"cal-mode m-pause\" role=\"cell\">Pause<\/div>\n    <div class=\"cal-what\" role=\"cell\">Stop broad cold outreach. Send only urgent, highly relevant help.<small>Business return deadlines hit, then the individual deadline.<\/small><\/div>\n  <\/div>\n  <div class=\"cal-row\" role=\"row\">\n    <div class=\"cal-when\" role=\"cell\">Late Apr to Jun 2027<\/div>\n    <div class=\"cal-mode m-reopen\" role=\"cell\">Reopen<\/div>\n    <div class=\"cal-what\" role=\"cell\">Restart conversations and propose fixes for next season.<small>Firms review the season, hire and evaluate software.<\/small><\/div>\n  <\/div>\n<\/div>\n<p class=\"note\">This calendar is a planning model, not measured response data. Confirm mid-March business deadlines against the final 2027 IRS Publication 509 before you schedule sends.<\/p>\n\n<h2 id=\"who\">Who You Are Actually Emailing: CPAs, Preparers and Everyone in Between<\/h2>\n\n<p><strong>&#8220;Accountant&#8221; and &#8220;CPA&#8221; are not the same audience.<\/strong> Treating them as one is the fastest way to lose credibility with a reader trained to spot errors.<\/p>\n\n<div class=\"cards\">\n  <div class=\"card\"><strong>CPAs<\/strong>Hold a license issued by a state board of accountancy.<\/div>\n  <div class=\"card\"><strong>Enrolled agents<\/strong>Credentialed by the IRS to represent taxpayers, but not CPAs.<\/div>\n  <div class=\"card\"><strong>PTIN holders<\/strong>Anyone paid to prepare federal returns. A PTIN alone says nothing about CPA status.<\/div>\n  <div class=\"card\"><strong>Accountants and auditors<\/strong>A BLS job category. Its 1.6 million jobs are not 1.6 million CPA email addresses.<\/div>\n<\/div>\n\n<p>Also separate the firm from the person. A practice administrator may evaluate your tool, but a partner usually signs off.<\/p>\n\n<h2 id=\"list\">How to Build a CPA Email List You Can Trust<\/h2>\n\n<p>A reliable CPA email list comes from combining sources and verifying each contact. Here are the main paths, from cleanest to fastest.<\/p>\n\n<ol class=\"steps\">\n  <li><strong>First-party opt-in.<\/strong> Webinars, CPE resources, state CPA society events and useful checklists. It is slow to scale but best for long-term nurture.<\/li>\n  <li><strong>Firm website research.<\/strong> Confirm service lines, named leaders and published business contact details.<\/li>\n  <li><strong>State board license lookups.<\/strong> Check that a contact holds an active CPA license. License data confirms credentials; it is not a marketing list.<\/li>\n  <li><strong>IRS PTIN files.<\/strong> The IRS publishes PTIN data by state, updated twice a year. It helps with geographic discovery, but PTIN status does not prove a CPA credential or a usable email.<\/li>\n  <li><strong>B2B data providers.<\/strong> The fastest way to scale, but quality varies widely. A ready-made <a href=\"https:\/\/www.lakeb2b.com\/cpa-email-list\">CPA email list<\/a> or a broader <a href=\"https:\/\/www.lakeb2b.com\/accountants-email-list\">accountants email list<\/a> saves months of research. Buying data never transfers your compliance obligations, though.<\/li>\n<\/ol>\n\n<h3>Six questions to ask any list vendor<\/h3>\n\n<div class=\"tbl\">\n<table>\n  <thead><tr><th scope=\"col\">Check<\/th><th scope=\"col\">Ask the vendor<\/th><th scope=\"col\">Red flag<\/th><\/tr><\/thead>\n  <tbody>\n    <tr><td data-label=\"Check\"><strong>Definition<\/strong><\/td><td data-label=\"Ask the vendor\">Are these licensed CPAs, PTIN preparers, all accountants or firms?<\/td><td data-label=\"Red flag\" class=\"flag\">Terms used interchangeably<\/td><\/tr>\n    <tr><td data-label=\"Check\"><strong>Provenance<\/strong><\/td><td data-label=\"Ask the vendor\">Where and how was each email obtained?<\/td><td data-label=\"Red flag\" class=\"flag\">&#8220;100% opt-in&#8221; with no proof<\/td><\/tr>\n    <tr><td data-label=\"Check\"><strong>Freshness<\/strong><\/td><td data-label=\"Ask the vendor\">When were employer, role and mailbox last verified?<\/td><td data-label=\"Red flag\" class=\"flag\">No timestamps<\/td><\/tr>\n    <tr><td data-label=\"Check\"><strong>Targeting<\/strong><\/td><td data-label=\"Ask the vendor\">Can you filter by role, firm size and specialty?<\/td><td data-label=\"Red flag\" class=\"flag\">Only a generic &#8220;accountant&#8221; tag<\/td><\/tr>\n    <tr><td data-label=\"Check\"><strong>Suppression<\/strong><\/td><td data-label=\"Ask the vendor\">Can you remove our opt-outs before delivery?<\/td><td data-label=\"Red flag\" class=\"flag\">No suppression support<\/td><\/tr>\n    <tr><td data-label=\"Check\"><strong>Quality<\/strong><\/td><td data-label=\"Ask the vendor\">Can we test a representative sample first?<\/td><td data-label=\"Red flag\" class=\"flag\">&#8220;Zero bounce&#8221; guarantees<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/div>\n\n<h2 id=\"segment\">Segment Accounting Firms Before You Write a Word<\/h2>\n\n<p>A solo tax preparer and a 12-office regional firm have almost nothing in common day to day. <strong>Segment by firm size and service line first, then match the offer.<\/strong> Treat the priorities below as hypotheses to test, not survey findings.<\/p>\n\n<div class=\"tbl\">\n<table>\n  <thead><tr><th scope=\"col\">Segment<\/th><th scope=\"col\">Likely priority<\/th><th scope=\"col\">Better-fit offer<\/th><\/tr><\/thead>\n  <tbody>\n    <tr><td data-label=\"Segment\"><strong>Solo CPA or boutique tax practice<\/strong><\/td><td data-label=\"Likely priority\">Less admin time, simple onboarding<\/td><td data-label=\"Better-fit offer\">Intake automation, secure upload<\/td><\/tr>\n    <tr><td data-label=\"Segment\"><strong>Small local firm (about 2 to 20 people)<\/strong><\/td><td data-label=\"Likely priority\">Document collection, staff utilization<\/td><td data-label=\"Better-fit offer\">Client portal, practice management<\/td><\/tr>\n    <tr><td data-label=\"Segment\"><strong>Midsize regional firm<\/strong><\/td><td data-label=\"Likely priority\">Cross-office workflow, capacity control<\/td><td data-label=\"Better-fit offer\">Workflow platforms, security, process consulting<\/td><\/tr>\n    <tr><td data-label=\"Segment\"><strong>Audit and assurance firm<\/strong><\/td><td data-label=\"Likely priority\">Engagement workflow, document control<\/td><td data-label=\"Better-fit offer\">Audit documentation, secure collaboration<\/td><\/tr>\n    <tr><td data-label=\"Segment\"><strong>CAS or outsourced accounting firm<\/strong><\/td><td data-label=\"Likely priority\">Recurring monthly work, advisory capacity<\/td><td data-label=\"Better-fit offer\">Automation, integrations, outsourced delivery<\/td><\/tr>\n  <\/tbody>\n<\/table>\n<\/div>\n\n<p>For a closer look at the roles and titles inside these firms, see our guide to <a href=\"https:\/\/www.lakeb2b.com\/blog\/accounting-professionals-email-list\/\">accounting professionals email lists<\/a>.<\/p>\n\n<h2 id=\"write\">How to Write Cold Emails CPAs Will Answer<\/h2>\n\n<p>CPAs are trained skeptics. They read for accuracy, spot vague claims and delete anything that sounds like a sales deck. Follow these rules:<\/p>\n\n<ul>\n  <li><strong>Keep it to 60 to 120 words.<\/strong> Treat that range as a starting point to test.<\/li>\n  <li><strong>Use one problem, one offer and one CTA.<\/strong> A 10-minute fit check beats a 30-minute demo.<\/li>\n  <li><strong>Make one verified observation.<\/strong> Mention something true about the firm, such as its service mix or location.<\/li>\n  <li><strong>Lead with an operational outcome.<\/strong> Less document chasing, secure client files or seasonal coverage. Skip &#8220;revolutionize tax season.&#8221;<\/li>\n  <li><strong>Never invent proof.<\/strong> No made-up client wins, time savings or partnerships, and no fake &#8220;Re:&#8221; subject lines.<\/li>\n<\/ul>\n\n<div class=\"mail\" aria-label=\"Example cold email to a CPA firm\">\n  <div class=\"mail-head\"><span>Subject:<\/span> <strong>Fewer client-document reminders at [Firm]?<\/strong><\/div>\n  <div class=\"mail-body\">\n    <p>Hi [First name],<\/p>\n    <p>I noticed [Firm] handles both individual returns and monthly bookkeeping for small businesses. If chasing missing client documents eats into your January, [Product] sends those reminders automatically through a secure upload link.<\/p>\n    <p>Worth a 10-minute fit check before the rush starts? If the timing is wrong, I&#8217;m happy to reconnect after April 15.<\/p>\n    <p>[Name], [Company], [Postal address] &middot; Unsubscribe<\/p>\n  <\/div>\n<\/div>\n<p class=\"cap\">An illustrative example to adapt and test, not a proven template.<\/p>\n\n<h3>Subject lines to A\/B test<\/h3>\n<ul>\n  <li><strong>Pre-season:<\/strong> &#8220;Before the January rush,&#8221; &#8220;Preparing [Firm] for 2027 intake?&#8221; and &#8220;Question for your tax operations team&#8221;<\/li>\n  <li><strong>Firm-specific:<\/strong> &#8220;For your small-business tax clients&#8221; and &#8220;Secure document intake at [Firm]&#8221;<\/li>\n  <li><strong>Postseason:<\/strong> &#8220;What to improve after April 15&#8221; and &#8220;Planning for next filing cycle?&#8221;<\/li>\n<\/ul>\n\n<h2 id=\"sequence\">A Pre-Season Sequence With a Busy-Season Stop Rule<\/h2>\n\n<p>Run a light, four-touch sequence between October and December.<\/p>\n\n<div class=\"seq\" role=\"list\">\n  <div role=\"listitem\"><b>Day 1<\/b>Tailored intro with one observation and one outcome<i>&#8220;Worth a 10-minute fit check?&#8221;<\/i><\/div>\n  <div role=\"listitem\"><b>Day 4 to 5<\/b>A free, ungated tax-season readiness checklist<i>&#8220;Want the template?&#8221;<\/i><\/div>\n  <div role=\"listitem\"><b>Day 9 to 12<\/b>One example, labeled honestly and backed by evidence<i>&#8220;Relevant for your team?&#8221;<\/i><\/div>\n  <div role=\"listitem\"><b>Day 16 to 21<\/b>A respectful close-out that names the coming workload<i>&#8220;Would late April be better?&#8221;<\/i><\/div>\n<\/div>\n\n<div class=\"stop\">\n  <strong>The stop rule:<\/strong> From January to April, do not run the full cadence. Send fewer, more specific messages. If there is no urgent fit, pause and start a new, relevant conversation after April 15, honoring every opt-out.\n<\/div>\n\n<h2 id=\"measure\">How to Measure CPA Campaigns Without Misleading Benchmarks<\/h2>\n\n<p>You will see benchmarks like <a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp&#8217;s<\/a> Business and Finance figures: a 31.35% average open rate, 2.78% click rate and 0.15% unsubscribe rate. <strong>Those numbers describe permission-based newsletters across a broad category, not cold email to CPAs.<\/strong> Don&#8217;t set targets against them.<\/p>\n\n<div class=\"vs\">\n  <div class=\"no\">\n    <p class=\"h\">Don&#8217;t rely on<\/p>\n    <ul>\n      <li>Open rates, which privacy features in mail apps distort<\/li>\n      <li>Category benchmarks from opt-in newsletters<\/li>\n    <\/ul>\n  <\/div>\n  <div class=\"yes\">\n    <p class=\"h\">Track instead<\/p>\n    <ul>\n      <li>Hard bounce rate, split by list source<\/li>\n      <li>Reply rate: positive, neutral and negative<\/li>\n      <li>Qualified replies that match your ideal customer profile<\/li>\n      <li>Meetings booked and show rate<\/li>\n      <li>Spam complaint rate<\/li>\n      <li>Qualified pipeline per 1,000 emails delivered<\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n<h2 id=\"compliance\">CAN-SPAM and Deliverability Rules for Accountant Email Marketing<\/h2>\n\n<p>The FTC is explicit: CAN-SPAM has <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener noreferrer\">no business-to-business exception<\/a>. Every commercial email to a CPA must:<\/p>\n\n<ul class=\"check\">\n  <li>Use accurate header information and a truthful subject line<\/li>\n  <li>Identify the sender clearly and include a valid physical postal address<\/li>\n  <li>Offer a clear opt-out and honor it within 10 business days<\/li>\n<\/ul>\n\n<p>CAN-SPAM is an opt-out law, but that does not make every purchased list lawful. State privacy laws and your vendor contracts can still apply.<\/p>\n\n<p>Inbox providers add their own rules. <a href=\"https:\/\/support.google.com\/mail\/answer\/81126?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;s sender guidelines<\/a> for personal Gmail accounts require SPF or DKIM, valid reverse DNS, TLS and a spam rate under 0.3%. Senders of more than 5,000 messages a day to Gmail also need SPF and DKIM, DMARC alignment and one-click unsubscribe.<\/p>\n\n<p><strong>Your baseline checklist:<\/strong><\/p>\n<ul class=\"check\">\n  <li>Authenticate your domain and set up DMARC<\/li>\n  <li>Send from a domain your recipients can identify<\/li>\n  <li>Validate addresses before every campaign<\/li>\n  <li>Keep one company-wide suppression list<\/li>\n  <li>Monitor spam complaints weekly<\/li>\n<\/ul>\n\n<div class=\"callout\">\n  <strong>A note for CPA firms emailing their own clients:<\/strong> This guide is for marketers selling to accounting firms. If you run a firm, different rules apply. IRS Section 7216 restricts how preparers use and disclose tax return information, with specific consent requirements and narrow exceptions. Client return data is not a marketing list.\n<\/div>\n\n<h2 id=\"faq\">Frequently Asked Questions<\/h2>\n\n<div class=\"faq\">\n  <h3>When is the best time to email CPAs?<\/h3>\n  <p>October through early January is the strongest window, with a second opening after April 15. Test your own timing, since no published data confirms a best day or hour for CPAs.<\/p>\n\n  <h3>Is it legal to buy a CPA email list?<\/h3>\n  <p>In the US, CAN-SPAM regulates how you send, not whether you may buy data. You still need lawful sourcing, accurate headers, a postal address and working opt-outs. State laws may add requirements.<\/p>\n\n  <h3>Are PTIN holders the same as CPAs?<\/h3>\n  <p>No. Anyone paid to prepare federal returns needs a PTIN. CPA status is a separate state license that you must verify on its own.<\/p>\n<\/div>\n\n<h2 id=\"conclusion\">Reach CPAs Before the Rush, Not During It<\/h2>\n\n<p>Accountant email marketing rewards teams that respect the calendar. Build a verified list, segment by firm type and write short emails with one clear outcome. Do the heavy lifting before January, step back during the deadline crunch and return in late April with something useful.<\/p>\n\n<p><strong>The firms that hear from you at the right moment are the ones that remember you next season.<\/strong><\/p>\n\n<div class=\"cta\">\n  <p class=\"h\">Start your pre-season campaign with verified CPA contacts<\/p>\n  <p>LakeB2B builds CPA and accounting firm lists around the segments in this guide, so your October outreach starts with the right people.<\/p>\n  <a class=\"btn\" href=\"https:\/\/www.lakeb2b.com\/cpa-email-list\">Explore the CPA email list<\/a>\n<\/div>\n\n<\/article>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"BlogPosting\",\n      \"headline\": \"Accountant Email Marketing: How to Reach CPAs Before Tax Season Hits\",\n      \"description\": \"Accountant email marketing guide for 2027: when to email CPAs, how to build a verified CPA list, what to write, and the CAN-SPAM rules to follow.\",\n      \"author\": { \"@type\": \"Organization\", \"name\": \"LakeB2B\", \"url\": \"https:\/\/www.lakeb2b.com\/\" },\n      \"publisher\": { \"@type\": \"Organization\", \"name\": \"LakeB2B\", \"url\": \"https:\/\/www.lakeb2b.com\/\" },\n      \"mainEntityOfPage\": \"https:\/\/www.lakeb2b.com\/blog\/accountant-email-marketing\/\",\n      \"datePublished\": \"2026-10-30\",\n      \"dateModified\": \"2026-10-30\",\n      \"keywords\": \"accountant email marketing, CPA email marketing, CPA email list, best time to email CPAs, CAN-SPAM\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"When is the best time to email CPAs?\",\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"October through early January is the strongest window, with a second opening after April 15. 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Their sequences go out just as CPAs [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-7143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accountant Email Marketing: Reach CPAs Before Tax Season<\/title>\n<meta name=\"description\" content=\"Accountant email marketing guide for 2027: when to email CPAs, how to build a verified CPA list, what to write and the CAN-SPAM rules to follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/accountant-email-marketing\/\" 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