{"id":528,"date":"2015-06-25T11:42:51","date_gmt":"2015-06-25T11:42:51","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=528"},"modified":"2015-06-25T11:42:51","modified_gmt":"2015-06-25T11:42:51","slug":"generate-38-every-1-spent-sending-email-know-email-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/generate-38-every-1-spent-sending-email-know-email-marketing-roi\/","title":{"rendered":"Generate $36 on Every $1 Spent on Sending an Email. Know Your Email Marketing ROI"},"content":{"rendered":"<ul>\n<li>For every $1 spent, email has an average ROI of $36<\/li>\n<li>Subscriber segmentation is the most effective campaign strategy<\/li>\n<li>Testing your email leads to higher ROI<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><em>Source: \u2013 Hubspot 2022<\/em><\/p>\n<p>It is a proven fact that the best digital marketing strategy to maximize your ROI is email marketing. However, email marketing has evolved, from the type of emails sent, the channels used, the tone of messaging, the target audience, to a change in focus on segmentation.<\/p>\n<p><strong>The Current Email Marketing Landscape<\/strong><\/p>\n<p>Email marketing has transformed, as blanket marketing replaces more targeted, segmented and trigger-based campaigns, the objectives of B2B marketers worldwide have evolved as well. According to Litmus, 70% of brands are unable to successfully measure their ROI. As marketers we must ask ourselves, what can we do to improve?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4716 aligncenter\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/litmus-70_percent_of_brands_can_not_measure_email_marketing_roi_well.png\" alt=\"Email Marketing Landscape\" width=\"1543\" height=\"874\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/litmus-70_percent_of_brands_can_not_measure_email_marketing_roi_well.png 1543w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/litmus-70_percent_of_brands_can_not_measure_email_marketing_roi_well-300x170.png 300w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/litmus-70_percent_of_brands_can_not_measure_email_marketing_roi_well-1024x580.png 1024w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/litmus-70_percent_of_brands_can_not_measure_email_marketing_roi_well-768x435.png 768w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/litmus-70_percent_of_brands_can_not_measure_email_marketing_roi_well-1536x870.png 1536w\" sizes=\"auto, (max-width: 1543px) 100vw, 1543px\" \/><\/p>\n<p>The primary objective of 26% of marketers was driving revenues through sales<\/p>\n<ul>\n<li>According to Litmus, spam and A\/B testing leads to a 28% increase in ROI<\/li>\n<li>Marketers can increase their ROI by subscriber segmentation, personalization and Email automation (HubSpot Research, 2021).<\/li>\n<li>To increase ROI, using subject lines that peak curiosity are the most effective (HubSpot Research, 2021)<\/li>\n<\/ul>\n<p><strong>Email Revenue Based on Email Types<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4717 size-full\" title=\"Email Segmentations Results\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Email-Segmentations-Results.png\" alt=\"Email Segmentations Results\" width=\"600\" height=\"421\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Email-Segmentations-Results.png 600w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Email-Segmentations-Results-300x211.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>With new email marketing tactics, marketers now can improve their revenues and email marketing ROI based on the types of emails delivered.<\/p>\n<p>Rather than sending unsegmented emails to whole lists, tailored and segmented emails generate more revenue. While the volume of targeted emails to segmented lists may be lower, the level of engagement increases, the relevance is more contextual, and the timing is more appropriate. Segmentation results in an increase in conversion rates and ROI based on the types of emails delivered.<\/p>\n<p>When it comes to sending emails based on your customer&#8217;s lifecycle, specific messages related to profiles, product use and behavior will generate more revenue. As marketers, we have to relate to our audience and create content that is meaningful to them.<\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/boost-b2b-lead-generation-database\/\">6 Steps to Boost B2B Lead Generation Strategies<\/a><\/strong><\/em><\/p>\n<p><strong>Email Marketing Metrics<\/strong><\/p>\n<p style=\"text-align: center;\">To measure email marketing ROI, some of the important metrics that you can consider include:<\/p>\n<p style=\"text-align: center;\"><a title=\"Emaill Appending \" href=\"https:\/\/www.lakeb2b.com\/email-appending-services\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-529 size-medium\" title=\"Email Marketing Metrics\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Email-Marketing-Metrics-580x484.png\" alt=\"Email Marketing Metrics\" width=\"580\" height=\"484\" \/><\/a><\/p>\n<p><strong>Email Marketing Strategy to Improve ROI<\/strong><\/p>\n<p><strong>1. The Magic Number \u2013 Identifying the Frequency of Sending Emails<\/strong><\/p>\n<p>While the frequency of emails you send in a month is important, what is more essential is the relevance of the content. When you turn up the volume on sending emails, make sure your messaging is appropriate; otherwise you may risk losing the attention of your audience and increase in unsubscribes.<\/p>\n<p>Majority of marketers send at least 2 to 3 emails a month. However, you need to decide what number works best for you. An ideal frequency of sending emails will be that number that lets you keep a top-of-mind position while being relevant at the same time.<\/p>\n<p><strong>2. The Granular Approach \u2013 Utilizing Customer Segmentation\u00a0<\/strong><\/p>\n<p>Marketers are using customer segmentation to drive targeted campaigns. You can segment customer data either by traditional definitions or you could use email marketing tools that automatically segment and personalize messages.<\/p>\n<p>43% of marketers, who use segmentation, use up to six segments on an average. However, you need to remember that segmentation should serve a twice-fold purpose, of sending relevant messages to recipients and of helping marketers achieve their business objectives.<\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/b2b-lead-generation-via-effective-personalization\/\">Personalization: The key to B2B lead generation success<\/a><\/strong><\/em><\/p>\n<p><strong>3. The Opt-In Strategy \u2013 Building a Quality List<\/strong><\/p>\n<p>Marketers use different touch points and channels to gain permission from customers to send emails. In email marketing, creating an opted-in list is important, without which there will be an increase in unsubscribes and bounce rates.<\/p>\n<p>While the content of the email should be sufficient to convince the reader to sign up, marketers have observed that a further nudge is necessary. There are many reasons why people are encouraged to sign up including if the email is from a trustworthy brand, if incentives such as discounts, gifts and offers are provided, or if it is part of a transaction or loyalty program.<\/p>\n<p>Email marketing is an effective tool to connect with your target audience. If done correctly, with the use of marketing automation and with testing, it is possible to send the right message, to the right person, at the right time to achieve desired results.<\/p>\n<div style=\"padding: 12px; line-height: 0.5; text-align: center; background-color: #a9e2f3;\"><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 14.6666669845581px; line-height: 12.8666667938232px;\">Sending emails cost\u2026Make it worth it\u2026<\/span><\/span><\/strong><\/div>\n<div style=\"padding: 12px; line-height: 0.5; text-align: center; background-color: #a9e2f3;\"><strong><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 14.6666669845581px; line-height: 5.5px;\">Improve Email Marketing ROI\u2026.<a title=\"Email Marketing\" href=\"https:\/\/www.lakeb2b.com\/email-marketing-services\" target=\"_blank\" rel=\"noopener noreferrer\">Get to Know How<\/a><\/span><\/span><\/strong><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For every $1 spent, email has an average ROI of $36 Subscriber segmentation is the most effective campaign strategy Testing your email leads to higher ROI Source: \u2013 Hubspot 2022 It is a proven fact that the best digital marketing strategy to maximize your ROI is email marketing. However, email marketing has evolved, from the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[2,131,39],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-marketing","tag-email-appending","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generate $38 on Every $1 Spent on Email. Know Email Marketing ROI<\/title>\n<meta name=\"description\" content=\"Email marketing ROI lets you measure the success of your program. Use advanced tactics for high performance and metrics to identify areas of improvement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/generate-38-every-1-spent-sending-email-know-email-marketing-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generate $38 on Every $1 Spent on Email. Know Email Marketing ROI\" \/>\n<meta property=\"og:description\" content=\"Email marketing ROI lets you measure the success of your program. 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