{"id":499,"date":"2015-06-16T05:19:06","date_gmt":"2015-06-16T05:19:06","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=499"},"modified":"2015-06-16T05:19:06","modified_gmt":"2015-06-16T05:19:06","slug":"let-data-come-life-data-visualization","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/let-data-come-life-data-visualization\/","title":{"rendered":"Let Your Data Come To Life &#8211; Data Visualization"},"content":{"rendered":"<p style=\"margin-top: 0in;\">Data comes in various avatars, in the form of customer data, website activities, results from campaigns and lead generation. As B2B marketers, we have more than enough information to make marketing decisions. Yet, how many actually use all the data available?<\/p>\n<p class=\"MsoNormal\">To get a pulse of your customers and the market, interpretation and analysis is pivotal in transforming data into information. But isn\u2019t it boring to delve into a spreadsheet? Wouldn\u2019t a graph or chart speak louder than words and numbers?<\/p>\n<p class=\"MsoNormal\">We mentally process visuals 60,000 times faster than text. Visual representation of each data point definitely has a better impact. For instance, if we want to give a <a href=\"https:\/\/www.lakeb2b.com\/view-datacards\">sneak peek into your database<\/a> what will resonate to you better? This?<\/p>\n<p class=\"MsoNormal\"><a href=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Table.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-500\" title=\"Data Visualizationl_Table\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Table.png\" alt=\"Data Visualizationl_Table\" width=\"291\" height=\"160\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Table.png 461w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Table-300x165.png 300w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/a><span style=\"line-height: 1.5em;\">Or this?\u00a0<\/span><a style=\"line-height: 1.5em;\" href=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Graph.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-501\" title=\"Data Visualization_Graph\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Graph.png\" alt=\"Data Visualization_Graph\" width=\"288\" height=\"185\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Graph.png 514w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/06\/Data-Vsl_Graph-300x193.png 300w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a><\/p>\n<p class=\"MsoNormal\"><!-- [if gte vml 1]&gt;--><\/p>\n<p><!-- [if !vml]--><!--[endif]--><\/p>\n<p class=\"MsoNormal\"><b>Change How You Look at Data <\/b><\/p>\n<p class=\"MsoNormal\">To make data meaningful, you need to become detectives to discover patterns, build correlations, detect trends and identify opportunities. Here\u2019s how data visualization helps:<\/p>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><b>Makes interpretation easier<\/b> \u2013 It is much easier to interpret data represented as a visual than in text or tables. A graph, chart or pictograph allows the reader to analyze results more efficiently.<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><b>Get to know what your data is missing<\/b> \u2013 When data is displayed visually, you can easily identify missing links. A better flow or connect is provided to help you find out how to fill in the gaps to build your story.<\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]--><b>Better decision making<\/b> \u2013 Visuals give you a snapshot of your data, helping you derive insights easily and make better decisions.<\/p>\n<p class=\"MsoNormal\"><b>Use Data Visualization Techniques to Attract not Convert<\/b><\/p>\n<p class=\"MsoNormal\">There are different types of data visualization techniques and tools such as graphs, charts, infographics, word clouds, heat maps and pie charts. Data visualization should be used with the objective of attracting your reader\u2019s attention, converting them to customers is the next step.<\/p>\n<p class=\"MsoNormal\">Tips to use data visualization to your advantage:<\/p>\n<p class=\"MsoListParagraphCxSpFirst\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]-->Dissect and get into the skin of your data. Understand what you have, the size, type and coordinates.<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]-->Identify what type of outcome you want and what kind of information is needed to visualize it.<\/p>\n<p class=\"MsoListParagraphCxSpMiddle\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]-->Understand your audience and observe how they process visual information.<\/p>\n<p class=\"MsoListParagraphCxSpLast\" style=\"margin-left: .25in; text-indent: -.25in;\"><!-- [if !supportLists]--><span style=\"font-family: Symbol;\">\u00b7<span style=\"font-size: 7pt; line-height: normal; font-family: 'Times New Roman';\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><!--[endif]-->Use simple forms of data visualization tools, so that your audience can interpret it is an easier way.<\/p>\n<p class=\"MsoNormal\">As organizations are becoming more data-driven, it is imperative that data -the core business asset, be utilized effectively. Data visualization helps in providing you an overview of your market and customers, making interpretation and business decision making easier. <a href=\"https:\/\/www.lakeb2b.com\/contact-us\">Let your data come to life.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data comes in various avatars, in the form of customer data, website activities, results from campaigns and lead generation. As B2B marketers, we have more than enough information to make marketing decisions. Yet, how many actually use all the data available? To get a pulse of your customers and the market, interpretation and analysis is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[67,170,200],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-management","tag-b2b-data","tag-big-data","tag-data-visualization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let Your Data Come To Life - Data Visualization - Blog<\/title>\n<meta name=\"description\" content=\"Reporting analysis is pivotal in transforming data into information. Data visualization makes decision making easier by providing an overview of your data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/let-data-come-life-data-visualization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let Your Data Come To Life - Data Visualization - Blog\" \/>\n<meta property=\"og:description\" content=\"Reporting analysis is pivotal in transforming data into information. 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