{"id":485,"date":"2019-08-21T08:00:21","date_gmt":"2019-08-21T08:00:21","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=485"},"modified":"2019-08-21T08:00:21","modified_gmt":"2019-08-21T08:00:21","slug":"make-brand-findable-use-social-media-marketing-strategically","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/make-brand-findable-use-social-media-marketing-strategically\/","title":{"rendered":"Make Your Brand Findable. Use Social Media Marketing Strategically"},"content":{"rendered":"

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that takes place in our hyper-connected habitat. But then, more often than not, what customers give is an indifferent response, “meh”.<\/p>\n

Social media marketing<\/a> can either make or break your brand\u2019s online presence. While we all need to be part of the buzz, the important questions to ask are\u2026<\/p>\n

Do you have a customer-centric approach?<\/i>
\nDo you listen to your customers and the conversations they have?<\/i>
\nIs your brand findable, by like-minded people in the socialsphere?<\/i>
\n<\/i><\/p>\n

After all, social media marketing is a channel that works in real-time, where real conversations and conversions happen.<\/p>\n

You need to\u2026
\nMake your brand findable \u2026 by like-minded people
\nChoose a niche\u2026and build a network
\nBuild your audience and pique their interests\u2026by sharing freely
\nBuild a reputation\u2026 by providing value
\nBuild a community\u2026build a tribe\u2026build a movement\u2026<\/p>\n

Not that you should run on the streets shouting slogans about your mission. (You could try and let us know if that works!)<\/p>\n

Besides brand building, social media marketing is also about promoting your business\u2026with relevance, empathy, quality and gratitude. And like any other marketing channel, there are dos and don\u2019ts that brands need to consider when riding the buzz through social media:<\/p>\n

\"DosnDonts\"<\/p>\n