{"id":41,"date":"2013-10-18T13:37:17","date_gmt":"2013-10-18T13:37:17","guid":{"rendered":"http:\/\/lakeb2b.com\/blog\/?p=41"},"modified":"2013-10-18T13:37:17","modified_gmt":"2013-10-18T13:37:17","slug":"turn-your-list-into-a-strategic-asset-list-hygiene-best-practices","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/","title":{"rendered":"Turn Your List into a Strategic Asset &#8211; List hygiene best practices"},"content":{"rendered":"<p>If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for you to spot out the tending topic in most of the session &#8211; DATA.<\/p>\n<p>Quoting Nancy Wilde, Chief creative officer, Wilde Agency: &#8220;<em>With access to data we can make communications and messaging that&#8217;s more relevant, more timely, and more effective.&#8221;<\/em><\/p>\n<p>In today&#8217;s marketing, data is the most important connector that helps companies build, connect and nurture business relationships. Given the priority of data, it&#8217;s important to practice data quality and list hygiene best practices through a data audit process.<\/p>\n<p>These are the common errors related to data:<\/p>\n<ul>\n<li>Storing duplicate contact details &#8211; This results in duplicate mails and it annoys recepients<\/li>\n<li>Invalid email address &#8211; Incomplete email address ( missing &#8220;@&#8221;, &#8220;.&#8221;, etc)<\/li>\n<li>Junk contacts entered by subscribers &#8211; ( asdfg@glk.jk)<\/li>\n<li>Wrong domain spelling (\u201cgmial\u201d instead of \u201cgmail\u201d)<\/li>\n<li>Generic emails or harvested addresses (\u201ccustomercare@\u201d, \u201csupport@\u201d, etc.)<\/li>\n<li>Incorrect foreign addresses<\/li>\n<\/ul>\n<p><strong>So, keeping in mind the importance of quality email address, here&#8217;re few practical ways to keep your list squeaky clean.\u00a0<\/strong><\/p>\n<ol>\n<li>Clean, validate your list in regular intervals<\/li>\n<li>Scrub your contacts and remove emails with bad domains<\/li>\n<li>Remove junk entries<\/li>\n<li>Remove honey-pot email addresses.<\/li>\n<li>Remove dead or inactive addresses<\/li>\n<li>Screen new data using data checkers.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for you to spot out the tending topic in most of the session &#8211; DATA. Quoting Nancy Wilde, Chief creative officer, Wilde Agency: &#8220;With access to data we can make communications and messaging that&#8217;s more relevant, more timely, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[105,106],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-management","tag-how-to-keep-your-list-squeaky-clean","tag-list-hygiene-best-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turn your list into a strategic asset -Use List Hygiene Best Practices<\/title>\n<meta name=\"description\" content=\"Data is the most important asset to build, connect and nurture business relationships. Practice list hygiene best practices through a data audit process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn your list into a strategic asset -Use List Hygiene Best Practices\" \/>\n<meta property=\"og:description\" content=\"Data is the most important asset to build, connect and nurture business relationships. Practice list hygiene best practices through a data audit process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-18T13:37:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2013\/10\/Email-list-hygiene.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"993\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/\"},\"author\":{\"name\":\"Bryan\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\"},\"headline\":\"Turn Your List into a Strategic Asset &#8211; List hygiene best practices\",\"datePublished\":\"2013-10-18T13:37:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/\"},\"wordCount\":225,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2013\/10\/Email-list-hygiene.jpg\",\"keywords\":[\"how to keep your list squeaky clean\",\"List hygiene best practices\"],\"articleSection\":[\"Data Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/\",\"name\":\"Turn your list into a strategic asset -Use List Hygiene Best Practices\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2013\/10\/Email-list-hygiene.jpg\",\"datePublished\":\"2013-10-18T13:37:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\"},\"description\":\"Data is the most important asset to build, connect and nurture business relationships. 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