{"id":4093,"date":"2021-07-23T14:13:13","date_gmt":"2021-07-23T14:13:13","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=4093"},"modified":"2021-07-23T14:13:13","modified_gmt":"2021-07-23T14:13:13","slug":"5-steps-to-setting-smart-sales-goals-for-your-business","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/","title":{"rendered":"5 Steps to Setting Smart Sales Targets and Goals for Your Business"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><em>&#8220;The trouble with not having a goal is that you can spend your life running up and down the field and never score.&#8221; &#8211; Bill Copeland.<\/em><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Running a business is a lot like running a household. Just like you lose control of your finances if you don\u2019t stick to a well-planned budget, you can lose track of business progress, struggling to make ends meet by the end of the month, if you don\u2019t have a well-defined plan. For instance \u2013 You could end up misallocating resources, thereby incurring high operational costs, or your success could take longer than expected, if not entirely sabotaged by lack of goal-setting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, working hard is not the all-in-all for goal-setting. Your sincerity must be paired with tact and ingenuity so that your goals or targets are strategic. If not, you could \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find yourself consistently trying to bring order out of chaos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have no idea of what to expect from each workday or worker\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be forever shooting your marketing campaigns in the dark, praying they hit the right targets\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">End up with a CRM and sales team that&#8217;s consistently underperforming (but then, how would you know it?)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Perhaps, this is the worst part about not setting strategic business goals &#8211; you wouldn&#8217;t even be aware of the holes you need to plug. Is ignorance bliss? Not so much. Look at these alarming stats \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 2020 report from Clutch found that only 5% of <a href=\"https:\/\/www.lakeb2b.com\/small-business-email-list\">small business<\/a> owners achieved their goals in the previous year (simply because they were not strategic).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 2019 survey conducted by the London Business School found that only one-third of senior managers were able to name the top three priorities of their companies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cSo, setting smart business goals is the key to success. But, where to start?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let the word itself be your guide! Read on to find out the steps involved in setting SMART business targets or goals.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">\n<h3>S \u2013 Start by Asking Yourself \u2018Specific\u2019 Questions<\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4100 size-full\" title=\"Start by Asking Yourself \u2018Specific\u2019 Questions\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Start-by-Asking-Yourself-Specifi-Questions.jpg\" alt=\"Start by Asking Yourself \u2018Specific\u2019 Questions\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Start-by-Asking-Yourself-Specifi-Questions.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Start-by-Asking-Yourself-Specifi-Questions-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Being vague never works, neither when it comes to personal goals nor when it comes to business goals. Now, the goal doesn&#8217;t have to be vastly vague, like, &#8220;I want to double my revenue.&#8221; A goal such as &#8220;I want to double my sales in the third quarter of 2021\u201d also lacks specificity. This is because you haven\u2019t asked accompanying questions like \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why is this goal important?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who all will be involved in achieving it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which resources need to be allocated to accomplish the goal?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s when you answer the above-mentioned questions that you get an idea of whether a goal is truly relevant to your business. Furthermore, you will also know how to allocate resources and team members along with laying down clear parameters on how you wish the goal to be accomplished. Meaning, your goal will now look something like this \u2013 &#8220;I want to double my sales over the next three months for which I need to hire three to four more skilled employees, specifically for the purchase, marketing research, and operations department.&#8221; You need to be specific, whether it be for email marketing, social media marketing, or any other channel.\u00a0<\/span><br \/>\nAlso see &#8211;<\/p>\n<div class=\"common-button-bld\"><i class=\"fa fa-angle-left\"><\/i>Email marketing \/ lesser mistakes is more sales<\/div>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">\n<h3>M \u2013 Move on to Ensure Your Goals are \u2018Measurable\u2019<\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4101 size-full\" title=\"Move on to Ensure Your Goals are \u2018Measurable\u2019\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Move-on-to-Ensure-Your-Goals-are-Measurable.jpg\" alt=\"Move on to Ensure Your Goals are \u2018Measurable\u2019\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Move-on-to-Ensure-Your-Goals-are-Measurable.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Move-on-to-Ensure-Your-Goals-are-Measurable-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, consider this: Is having all the ingredients for a recipe enough if you don&#8217;t even know what the end-dish should look and taste like? Well, the central dilemma is that that way, you wouldn&#8217;t even know if you have all the ingredients in the first place!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you see, with your business, it is as essential to defining what success will look like as it is to define your goals and process leading to it. The easiest way to do this is to choose Key Performance Indicators or KPIs that help track progress and campaign performance. Ask yourself some simple questions like \u2013<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the return on investment that I desire?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many additional sales do we need to make to achieve our targets?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What parameters do we set on identifying a goal that\u2019s been achieved?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Clever use of KPIs will help you track progress and make changes then and there based on poor performance. For instance \u2013 Set performance indicators for each stage of the sales funnel, like page visits for the awareness stage, engagement rates for the consideration stage, and click-throughs for the decision stage.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">\n<h3>A \u2013 Assess if Your Targets are \u2018Attainable\u2019<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After you have honed in on what is actually possible and how success can be measured, you also need to consider whether your chosen goals apply to current business needs, whether they sit well with the present market scenario, whether or not you\u2019re missing out on other priorities, and whether the money and time spent on achieving the desired goals are well-spent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The third step, therefore, is about getting real. Since you&#8217;re asking yourself if you can achieve all that you have planned for this far, it would do you good to adapt to the OKR or Objectives and Key Results goal-setting framework. This simple quarterly framework helps you set objectives and effective Key Results that are aggressive yet realistic and help you monitor how the objective is achieved. From Big Players like Google to small and medium-sized companies such as Zlien, swear by the OKR framework in setting realistic and achievable goals.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">\n<h3>R \u2013 Reflect upon the \u2018Relevance\u2019 Factor<\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4102 size-full\" title=\"Reflect upon the \u2018Relevance\u2019 Factor\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Reflect-upon-the-Relevance-Factor.jpg\" alt=\"Reflect upon the \u2018Relevance\u2019 Factor\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Reflect-upon-the-Relevance-Factor.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Reflect-upon-the-Relevance-Factor-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">All achievable business goals should be relevant to your business objectives. Now, what does this mean? Firstly, remember that scattered and inconsistent goals that are all over the place will sabotage business growth as you won&#8217;t be able to focus on anything at all. Here, there&#8217;s a pressing need to set a target for the long-term and do all that you can to achieve it. Say your long-term business objective is to improve customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though hiring more customer service reps may seem like the correct answer, think again \u2013 if all your reps are not well-trained in the area, it could simply be a recipe for more revenue loss and poor outcomes. What you need to do in the short term is to take the necessary steps to strengthen your existing customer service strategy. This way, even with a small team, you will get better results. No time to fritter your golden years away!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also see &#8211; <\/span><\/p>\n<div class=\"common-button-bld\"><a href=\"https:\/\/www.lakeb2b.com\/blog\/grow-your-sales-person-into-a-convincing-thought-leader\/\" rel=\"prev\"><i class=\"fa fa-angle-left\"><\/i> Grow your Sales Person<\/a><\/div>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">\n<h3>T &#8211; Set a \u2018Time-Frame\u2019 for Goal Achievement<\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4103 size-full\" title=\"Set a \u2018Time-Frame\u2019 for Goal Achievement\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Set-a-Time-Frame-for-Goal-Achievement.jpg\" alt=\"Set a \u2018Time-Frame\u2019 for Goal Achievement\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Set-a-Time-Frame-for-Goal-Achievement.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Set-a-Time-Frame-for-Goal-Achievement-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, to tie it all together, the final step is to set a deadline on your goals \u2013 by when do you expect to see your goals materialized? Whether it\u2019s a month you\u2019re targeting or going with the standard quarterly route, setting a time-frame will ensure that you are able to make changes while reviewing progress. This may become more challenging if you don\u2019t have smaller deadlines in place within your larger schedule.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set different milestones for goal achievement along the way, create a proper business roadmap, and don\u2019t forget to reward your employees accordingly to boost their morale. A timeline will create that sense of urgency you need to schedule and finish your goals so that your competitors don\u2019t get the upper hand. After all, time is the new business currency!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, there\u2019s another step you must not miss at any cost \u2013 write down your goals and create a timeline in black and white. This helps by making your goals more real and tangible. When they no longer seem like a vague idea, your team feels more motivated to achieve them. Plus, such a tactic also reminds you daily of the bigger picture you\u2019re working for. So, start the smart way, stay excited about your goals, and achieve them on time!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The trouble with not having a goal is that you can spend your life running up and down the field and never score.&#8221; &#8211; Bill Copeland. Running a business is a lot like running a household. Just like you lose control of your finances if you don\u2019t stick to a well-planned budget, you can lose [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Steps to Setting Smart Sales Targets and Goals for Your Business<\/title>\n<meta name=\"description\" content=\"Are you aware of the importance of smart business goals but not sure how to set them? This step-by-step guide will help you out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps to Setting Smart Sales Targets and Goals for Your Business\" \/>\n<meta property=\"og:description\" content=\"Are you aware of the importance of smart business goals but not sure how to set them? This step-by-step guide will help you out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-23T14:13:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bryan Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\"},\"author\":{\"name\":\"Bryan Scott\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\"},\"headline\":\"5 Steps to Setting Smart Sales Targets and Goals for Your Business\",\"datePublished\":\"2021-07-23T14:13:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\"},\"wordCount\":1296,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\",\"name\":\"5 Steps to Setting Smart Sales Targets and Goals for Your Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg\",\"datePublished\":\"2021-07-23T14:13:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\"},\"description\":\"Are you aware of the importance of smart business goals but not sure how to set them? This step-by-step guide will help you out.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg\",\"contentUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg\",\"width\":250,\"height\":165,\"caption\":\"Setting Smart Sales Targets\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lakeb2b.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Steps to Setting Smart Sales Targets and Goals for Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/\",\"name\":\"Blog\",\"description\":\"The World\u2019s Leader in Data Research\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\",\"name\":\"Bryan Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g\",\"caption\":\"Bryan Scott\"},\"description\":\"Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology &amp; Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan\u2019s expertise lies in driving business growth with data-driven marketing solutions, empowering brands\u2014from startups to SMBs and enterprise-level organizations\u2014to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/author\/amarjit-dutta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Steps to Setting Smart Sales Targets and Goals for Your Business","description":"Are you aware of the importance of smart business goals but not sure how to set them? This step-by-step guide will help you out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"5 Steps to Setting Smart Sales Targets and Goals for Your Business","og_description":"Are you aware of the importance of smart business goals but not sure how to set them? This step-by-step guide will help you out.","og_url":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/","og_site_name":"Blog","article_published_time":"2021-07-23T14:13:13+00:00","og_image":[{"width":250,"height":165,"url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg","type":"image\/jpeg"}],"author":"Bryan Scott","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bryan Scott","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#article","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/"},"author":{"name":"Bryan Scott","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a"},"headline":"5 Steps to Setting Smart Sales Targets and Goals for Your Business","datePublished":"2021-07-23T14:13:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/"},"wordCount":1296,"commentCount":0,"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/","url":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/","name":"5 Steps to Setting Smart Sales Targets and Goals for Your Business","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg","datePublished":"2021-07-23T14:13:13+00:00","author":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a"},"description":"Are you aware of the importance of smart business goals but not sure how to set them? This step-by-step guide will help you out.","breadcrumb":{"@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#primaryimage","url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg","contentUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/Steps-to-Setting-Smart-Sales.jpg","width":250,"height":165,"caption":"Setting Smart Sales Targets"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lakeb2b.com\/blog\/5-steps-to-setting-smart-sales-goals-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lakeb2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Steps to Setting Smart Sales Targets and Goals for Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.lakeb2b.com\/blog\/#website","url":"https:\/\/www.lakeb2b.com\/blog\/","name":"Blog","description":"The World\u2019s Leader in Data Research","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a","name":"Bryan Scott","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g","caption":"Bryan Scott"},"description":"Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology &amp; Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan\u2019s expertise lies in driving business growth with data-driven marketing solutions, empowering brands\u2014from startups to SMBs and enterprise-level organizations\u2014to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.","url":"https:\/\/www.lakeb2b.com\/blog\/author\/amarjit-dutta\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/4093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=4093"}],"version-history":[{"count":0,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/4093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media\/4098"}],"wp:attachment":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=4093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=4093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=4093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}