{"id":4051,"date":"2021-07-02T14:22:56","date_gmt":"2021-07-02T14:22:56","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=4051"},"modified":"2021-07-02T14:22:56","modified_gmt":"2021-07-02T14:22:56","slug":"linkedin-advertising-using-accurate-healthcare-lead-database","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/linkedin-advertising-using-accurate-healthcare-lead-database\/","title":{"rendered":"How to Take Better LinkedIn Advertising Decisions Using Accurate Healthcare Lead Database"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You must be aware of the hype surrounding LinkedIn for B2B healthcare marketing.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn gives you the advantage of the context\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn takes precision targeting to the next level\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn improves ABM with the Lookalike Audience feature\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn is hands-down the best for lead generation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn is ideal for driving traffic and engagement\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First things first: The hype is real. Your advertising decisions for LinkedIn can help you leverage the most sales opportunities or make you miss out on market potential. After all, a 2020 Communications Report by HealthLink Dimensions found that 46% of healthcare executives use social media platforms for professional purposes. And since LinkedIn facilitates discussions and profile privacy control, it is the most preferred social network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are your metrics saying?<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How\u2019s your content reach?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many unique impressions are you receiving?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the engagement rate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are your posts converting?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is your content attracting and retaining followers?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The answers to all of these questions find their root in a single question \u2013 Do you or do you not know your audience well?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re well aware of your target audience, your KPIs should be reassuring. And if not, there could be two reasons for low campaign responses \u2013<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re only using internal data\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019re using inaccurate third-party data\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In either of the cases, the only answer is to acquire an accurate <a href=\"https:\/\/www.lakeb2b.com\/healthcare-email-lists\">healthcare leads database<\/a>.\u00a0<\/span><\/p>\n<h2>What Qualifies as an Accurate Healthcare Leads Database?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4054 size-full aligncenter\" title=\"What Qualifies as an Accurate Healthcare Leads Data\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/What-Qualifies-as-an-Accurate-Healthcare-Leads.jpg\" alt=\"What Qualifies as an Accurate Healthcare Leads Data\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/What-Qualifies-as-an-Accurate-Healthcare-Leads.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/What-Qualifies-as-an-Accurate-Healthcare-Leads-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>100% Accuracy\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The number-one requirement has to be accuracy. After all, if your database consists of inaccurate contacts, duplicities, and missing fields, you are going to end up targeting the wrong contacts. Any marketing decision you make hinges on an accurate database and would affect the outcome.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevancy\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are the contacts you\u2019re targeting relevant to your business\u2019 products and services? However, you need to go beyond surface research. For example \u2013 If you\u2019re looking to target hospitals in a select zip code for your <a href=\"https:\/\/www.lakeb2b.com\/medical-device-manufacturers-growth-solutions\">medical equipment products<\/a>, don\u2019t just start targeting any institution that may require the said services. Ensure you follow the BANT \u2013 Ask questions like \u2013<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the institution have the budget to invest in my product or service?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am I targeting the key decision-makers or at least someone with purchasing power?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the institution need my products or services?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the timeline of my advertising right?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you don\u2019t, you might end up with contacts who do not need your products, cannot afford them, or may have already availed products from your competitors. Also, look for contacts researching on competitor websites and target them on LinkedIn with relevant banner ads that address their pain points. Gain deep insights into your contacts. Make your database completely relevant to your business.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Periodically Cleansed\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sadly, there are still marketers who, despite maintaining an accurate and up-to-date database lose relevant contacts simply because they do not have their CRM scrubbed clean frequently. This can be a deadly move. You don\u2019t want to deal with wasted resources down the line either. Hence, you need to ensure that your <a href=\"https:\/\/www.lakeb2b.com\/blog\/data-quality-related-to-data-cleansing\/\">database is cleaned<\/a> at least once every 45 days. Any later than this is not recommended since contacts regularly change their email addresses, jobs, locations, etc.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compliance\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter even if you\u2019re handling only the email addresses of your clients, you need to ensure rock-solid data security. The more information you own about your customers, the more careful you must be. Several data compliance norms have been established, with the latest of them being GDPR, to ensure customer privacy and there could be nothing worse than for an organization to neglect this aspect.\u00a0<\/span><\/p>\n<p><strong>How to Use an Accurate Healthcare Leads Database on LinkedIn<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4055 size-full\" title=\"How to Use an Accurate Healthcare Leads Database on LinkedIn\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/How-to-Use-an-Accurate-Healthcare-Leads-Database-on.jpg\" alt=\"How to Use an Accurate Healthcare Leads Database on LinkedIn\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/How-to-Use-an-Accurate-Healthcare-Leads-Database-on.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/How-to-Use-an-Accurate-Healthcare-Leads-Database-on-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>LinkedIn Lookalike Audiences<\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">What is it?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn\u2019s Lookalike audiences are a powerful tool that can help you gain new customers on the platform. This tool basically helps you create a \u201clookalike\u201d or similar target groups for your existing audiences. Meaning, it combines the traits of your ideal customer group and creates similar personas for niche targeting.\u00a0<\/span><\/p>\n<h2>Benefits of using this tool<\/h2>\n<p><span style=\"font-weight: 400;\">Using LinkedIn\u2019s Lookalike Audiences feature, you can \u2013<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find new, high-quality leads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create the ideal matched audience. This gives you more control over who you target.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach potential leads that are more or less similar to your existing customers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximize ROI due to the niche targeting\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scale your campaigns easily and quickly\u00a0<\/span><\/li>\n<\/ul>\n<h2>How to use this tool to your advantage?<\/h2>\n<p><span style=\"font-weight: 400;\">With the Lookalike Audiences feature, you have the option to include or exclude a specific group of audiences. LinkedIn allows you to use a total of 17 targeting facets to refine your Lookalike group. Some of them include location, company size, and job function, among others. However, first, you need to identify your matched audience, something which can be done with the help of your customer database and integrate it with LinkedIn\u2019s professional audiences. Test various types of audiences to see which performs better. Also, identify an audience group for each stage of the sales funnel. Don\u2019t layer additional facets such as job function, seniority, etc.\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">With LinkedIn Lookalike Audiences, you can \u2013<\/span><\/p>\n<h2>Carry out Contact Targeting Campaigns<\/h2>\n<p><span style=\"font-weight: 400;\">Running personalized ads based on purchase intent is possible. Consider an example \u2013 If you find out that a target account is researching for defibrillators on a competitor website and you find out that your product is cheaper and can offer some advantage over the competitor\u2019s, you can immediately target this account using banner ads that read, \u201cA cheaper and better alternative to [Insert company name]!\u201d This will trigger that account to click. Moreover &#8211;<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can send out hyper-personalized ads to your audience based on which stage of the sales funnel they are in \u2013 awareness, consideration, decision-making, or purchase. Just find out the informational or transactional intent of your target groups.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can design targeted campaigns to win back churned customers. First, try to find out what\u2019s making them lose interest in your brand. Is it high costs, complexities, a mix of both? Then, run ads that target these customers\u2019 pain points.\u00a0<\/span><\/li>\n<\/ul>\n<h2>LinkedIn Sponsored Ads<\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">What is it?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn Sponsored Ads are ads used to promote relevant content via special links. These links can either be posted on LinkedIn, your blog, or even your website. The goal of such ads is to increase demand generation via greater brand awareness.\u00a0<\/span><\/p>\n<h2><b>Benefits of this tool<\/b><\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can capture the attention of healthcare professionals exactly where they spend their most time \u2013 the feed\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether you wish to create brand awareness or simply drive higher leads for your business, you can do it all with this tool\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This tool helps you measure campaign performance and learn more about your audience\u2019s demographics\u00a0<\/span><\/li>\n<\/ul>\n<h2>Types of LinkedIn Sponsored Ads<\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single image ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carousel ads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event ads\u00a0<\/span><\/li>\n<\/ul>\n<h2>How to use this tool to your advantage?<\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcase your healthcare products and services. For instance \u2013 Create engaging ads that deliver value via high graphics. After all, consumers are experts at skimming through ads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Garner interest in an upcoming event. This includes networking events, workshops, product launches, alumni meetups, or conferences and summits. To make your event ad a success, you can post videos or images of past events, highlight your speakers or sponsors, or share other valuable info about the event.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share thought leadership. For example \u2013 Share the latest reports, valuable articles for which you use authoritative sources, industry analysis, counter-narrative thought leadership content, and more.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Sponsored InMail<\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\">What is it?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">LinkedIn Sponsored Inmail helps you create and deliver a message directly to your selected target audience\u2019s LinkedIn inbox. It\u2019s much like sending an email to someone without knowing their email address. Sponsored InMails are only delivered when a user logs in to their LinkedIn account.\u00a0<\/span><\/p>\n<h2><b>Benefits of this tool\u00a0<\/b><\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Effective lead generation\u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized communications\u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Reaching LinkedIn members when they\u2019re the most engaged\u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Delivering prompt notifications\u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">You need not even know the contact\u2019s <a href=\"https:\/\/www.lakeb2b.com\/buy-targeted-email-list\">email address<\/a> to send them a direct mail on LinkedIn\u00a0<\/span><\/li>\n<\/ul>\n<h2>How to use this tool to your advantage?<\/h2>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">You can share valuable information via this tool. For instance \u2013 A message that reads something like, \u201cIf you choose to ignore [insert problem] any further, you risk losing out on [insert dollar amount].\u201d That should get the customer\u2019s attention.\u00a0<\/span><\/li>\n<\/ul>\n<ul class=\"blue-dot-list pl-0\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">You can also use this tool to pique the curiosity of the recipient. For instance \u2013 \u201cAre you aware of [insert topic] and how it has impacted the healthcare sector?\u201d or something like, \u201cCan you tell me more about [insert topic]?\u201d<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Now, remember that the purpose of using LinkedIn Inmail is to earn the right of conversation with high-value prospects. So, it would be wise to not schedule a meeting via LinkedIn InMail. Just look for ways to effectively start a warm conversation with rich insights.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>How an Accurate Leads Database Helps You Take Better Advertising Decisions\u00a0<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4056 size-full\" title=\"How an Accurate Leads Database Helps You Take\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/How-an-Accurate-Leads-Database-Helps-You-Take.jpg\" alt=\"How an Accurate Leads Database Helps You Take\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/How-an-Accurate-Leads-Database-Helps-You-Take.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/07\/How-an-Accurate-Leads-Database-Helps-You-Take-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps, the most significant way that accurate leads data helps you take better advertising decisions is that it helps you know your audience better. Not only do you know the demographics and firmographics of your audience, but you can even get to know their purchase intent, which is something that determines where each potential buyer is in the sales funnel. For instance \u2013 If you find out that certain HCP accounts are looking for the best \u201cprosthetics,\u201d on competitor websites, you can make out that this particular account is close to the transactional stage because they show clear purchase intent. Hence, if you target this account with hyper-personalized direct mail proposals or banner ads on LinkedIn that highlight your product\u2019s major selling points, you should be able to convince the HCP to click through.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where it was possible to merely get into a group of prospects\u2019 minds, purchase intent monitoring has made it possible to explore the minds of every individual prospect. This greatly improves your marketing chances, reducing the degree of guesswork.\u00a0<\/span><\/p>\n<h2>A Few Important Tips<\/h2>\n<p><span style=\"font-weight: 400;\">Given below are a few tried-and-tested tips on taking your LinkedIn <a href=\"https:\/\/www.lakeb2b.com\/healthcare-marketing-data\">healthcare marketing<\/a> to the next level \u2013<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure that the leads database you use meets all data integrity points. This factor cannot be stressed enough. Without an accurate and relevant database, you\u2019re simply shooting in the dark, albeit, with a database this time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put your pitches in front of an audience that is willing to do business with you. Again, this is all about detecting the purchase intent of your audience. There could be nothing worse than to turn HCPs off with continuous sales pitches or product features. First know the stage of the sales funnel they\u2019re in, then act accordingly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always target via list segmentation. You are more likely to get positive results when you target your audience based on their job title, seniority, medical institute they work for, area of specialization, etc. When you create custom audiences based on such segmentation, you will automatically give your audience exactly what they need and save marketing resources.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A lot of healthcare marketers fall into the trap of thinking that <a href=\"https:\/\/www.lakeb2b.com\/linkedin-marketing\">LinkedIn marketing<\/a> is tough. So, they fail to utilize one of the most effective platforms in connecting with top healthcare professionals. The steps are simple and common, whether you\u2019re a small firm or a large enterprise.\u00a0<\/span><\/p>\n<ul class=\"blue-dot-list pl-0\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a proper customer profile in place\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post actionable content that offers value instead of product features that sound sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Match your audience after proper segmentation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage groups to connect with HCPs in a more interactive way\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start your own groups if you want using topics that are trending or relevant\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And you should see your KPIs improve. When it comes to healthcare marketing, you can never go wrong with getting LinkedIn marketing right. So, start today by procuring a healthy leads database!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You must be aware of the hype surrounding LinkedIn for B2B healthcare marketing.\u00a0 LinkedIn gives you the advantage of the context\u00a0 LinkedIn takes precision targeting to the next level\u00a0 LinkedIn improves ABM with the Lookalike Audience feature\u00a0 LinkedIn is hands-down the best for lead generation\u00a0 LinkedIn is ideal for driving traffic and engagement\u00a0 First things [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Advertising Using Accurate Healthcare Lead Database | Blog<\/title>\n<meta name=\"description\" content=\"When it comes to healthcare marketing, you can never go wrong with getting LinkedIn marketing right. So, start today by procuring a healthy leads database!\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/linkedin-advertising-using-accurate-healthcare-lead-database\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Advertising Using Accurate Healthcare Lead Database | Blog\" \/>\n<meta property=\"og:description\" content=\"When it comes to healthcare marketing, you can never go wrong with getting LinkedIn marketing right. 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