{"id":3934,"date":"2021-04-30T14:30:38","date_gmt":"2021-04-30T14:30:38","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3934"},"modified":"2021-04-30T14:30:38","modified_gmt":"2021-04-30T14:30:38","slug":"what-to-do-with-unverifiable-email-addresses","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/","title":{"rendered":"What to Do With Unverifiable Email Addresses"},"content":{"rendered":"

When the majority of your marketing optimization relies on email campaigns, being careless with your email lists is not a good idea. According to Statista, <\/span>experts anticipate that 347 emails will be sent worldwide every day by 2022; which suggests that unless your email campaign is compelling, it will remain unopened (ignored!) or be deleted (ouch!). This will further impact your marketing strategy adversely and result in lower ROIs and a headache. Alas! A marketer\u2019s nightmare is best avoided.<\/span><\/p>\n

However, if your email list<\/a> is filled with unverifiable email addresses, your email campaign might be at risk.\u00a0<\/span><\/p>\n

What are Unverifiable Email Addresses?<\/h2>\n

\"What<\/p>\n

Unverifiable email addresses, also known as \u201caccept-all\u201d or \u201ccatch-all\u201d, are email addresses in a domain-wide setting that reports them as unverifiable. An unverifiable email address will \u201ccatch\u201d all the emails sent to any (existing or non-existing) email address, under the domain name. So, the email address can receive emails\/messages without rejection but it isn\u2019t possible to determine whether the email address is valid or invalid. Hence, the name \u2013 unverifiable email address.<\/span><\/p>\n

Additional Read:\u00a0Why Integration of ERP and CRM Systems into Sales and Marketing is Important?<\/a><\/strong><\/em><\/p>\n

How Do They Work?<\/h2>\n

\"How<\/p>\n

To put it simply \u2013 assume that abc.com is a \u201ccatch-all\u201d domain. Now, any email address (ex. <\/span>mockaddress@abc.com<\/span>) on it will be able to receive any messages sent to the abc.com domain, even if the sender misspells the email address, say <\/span>mockingaddress@abc.com<\/span> for instance. It doesn\u2019t matter if the recipient\u2019s email address is incorrect, anyone using an address under the domain is bound to receive the messages, whether they want to or not. Such email addresses do not reject incoming messages or spam and hence, they\u2019re called \u2013 \u201ccatch-all\u201d and \u201caccept-all\u201d.<\/span><\/p>\n

The Genesis of Unverifiable Email Addresses<\/h2>\n

Since unverifiable email addresses accept all messages, even spam, without rejection; their inboxes are often overflowing with unsolicited emails. Then, why do they even exist?<\/span><\/p>\n

Traditionally, unverifiable email addresses were created to prevent the loss of important messages that would happen when email addresses were entered incorrectly. It didn\u2019t matter if the message wasn\u2019t sent to the designated email address; it could be sent to any address on the domain and it would be delivered.<\/span><\/p>\n

And any message sent to this unverifiable address would be accepted in a generic inbox without fail. Periodically, the holder of the unverifiable email address could review the important messages delivered to this mailbox. Primarily, these addresses were birthed to not reject emails from any domain and to prevent important emails from getting lost.<\/span><\/p>\n

Risks Involved with Unverifiable Email Addresses<\/h2>\n

Since unverifiable email addresses receive all \u201cdeliverable\u201d messages, they are exploited by spammers who bombard inboxes with unasked-for messages. And amid the over-flooded inbox, it becomes harder for the recipients to take care of messages that are important and urgent. As a business, if your email list comprises unverifiable email addresses and you\u2019re sending direct mails or mass emails to them, your brand\u2019s reputation will be impacted. Listed below are some ways that make unverifiable email addresses risky.<\/span><\/p>\n

Increase in Unopened Emails<\/h2>\n

\"Increase<\/p>\n

As it is, standing out with your emails is a hard task, but if your messages are floating in a sea of over-flooded inboxes, it becomes harder. It is worse if they remain unopened as you waste valuable time and money while your email campaign will suffer from lower open rates. That\u2019s why businesses should always send emails to valid email addresses only.\u00a0<\/span><\/p>\n

Higher Bounce Back Rates<\/h2>\n

Sending emails to unverifiable email addresses can result in hard bounces for B2B brands. And if the bounce back rates increase, it will negatively impact the brand\u2019s sender score.\u00a0 But how can an email sent to an unverifiable email address bounce back? It can happen if the user of the unverifiable email address changes the domain setup to reject emails from your sender\u2019s address. In that case, your messages won\u2019t be delivered and bounce back.<\/span><\/p>\n

Additional Read:\u00a0B2B Lead Generation Strategies For Financial Companies: What You Need To Know<\/a><\/strong><\/em><\/p>\n

Damage to Brand Reputation<\/h2>\n

Now, with an increase in bounce rates, your brand\u2019s email address can be suspected of being spammy to the Email Service Providers (ESPs) who can get back by putting you on a blacklist or redirecting your emails to spam. This could be harmful to your brand\u2019s reputation as email communication is a primary channel for marketing campaigns. To avoid this, brands should verify and validate their email lists frequently.<\/span><\/p>\n

Impact on Marketing Campaigns<\/h2>\n

Unverifiable email addresses<\/a> are not your friends. When you look at the risk factors involved in sending messages to a \u201ccatch-all\u201d email address, it should become clear why verifying email lists is so important today; it can have a major impact on your brand\u2019s reputation.<\/span><\/p>\n

Your email campaign will receive lower ROIs irrespective of your marketing efforts and worst of all; you won\u2019t even be able to reach your primary targets. This can setback your revenue goals big time! Generally, when a business has a poor sender score, their campaign emails end up being reported for spam or in the junk folder and that\u2019s a waste of your precious time and money.<\/span><\/p>\n

Furthermore, if most of your marketing drives are built on data such as your email list, your data integrity will be threatened. Subsequently, your affiliated campaign plans like growing newsletter subscribers will also perform poorly.\u00a0<\/span><\/p>\n

The Right Approach<\/h2>\n

The difficult part with unverifiable email addresses is just that \u2013 they\u2019re unverifiable. So how do you know if the address in your email list is valid or not?\u00a0<\/span><\/p>\n

Proceed with caution: do not press \u201csend to all\u201d because that\u2019s a fool\u2019s errand. Since the company\u2019s money and reputation are on the line, it is better to use email verification services to validate the addresses in your email list.\u00a0<\/span><\/p>\n

Another easy approach is to create a substitute email address and send messages to identify valid and invalid email addresses in your list. If your email bounces back, it\u2019s an unverifiable email address but if the email doesn\u2019t bounce back, the address is valid. You can cleanse your list<\/a> like this to avoid increasing bounce rates on your primary account and risk being suspended.<\/span><\/p>\n

In Summation<\/h2>\n

When you have validated and verified email addresses in your email list<\/a>, you get better ROIs, enhanced message deliverability, favorable open rates, improved CTRs, and lower bounce rates with valid information at your disposal. This is why brands should maintain data hygiene at all times. Only quality data can fetch you rewards worth your time and money; always verify email addresses before you \u201csend to all\u201d.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

When the majority of your marketing optimization relies on email campaigns, being careless with your email lists is not a good idea. According to Statista, experts anticipate that 347 emails will be sent worldwide every day by 2022; which suggests that unless your email campaign is compelling, it will remain unopened (ignored!) or be deleted […]<\/p>\n","protected":false},"author":11,"featured_media":3936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nWhat to Do With Unverifiable Email Addresses - Blog<\/title>\n<meta name=\"description\" content=\"Do your emails bounce back more often than they should? An unverifiable email address could be at fault. Learn how to handle it here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What to Do With Unverifiable Email Addresses - Blog\" \/>\n<meta property=\"og:description\" content=\"Do your emails bounce back more often than they should? An unverifiable email address could be at fault. Learn how to handle it here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-30T14:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janet Borges\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janet Borges\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\"},\"author\":{\"name\":\"Janet Borges\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/763077e5a77ad006e8dc200cab62f3bd\"},\"headline\":\"What to Do With Unverifiable Email Addresses\",\"datePublished\":\"2021-04-30T14:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\"},\"wordCount\":1126,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\",\"name\":\"What to Do With Unverifiable Email Addresses - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg\",\"datePublished\":\"2021-04-30T14:30:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/763077e5a77ad006e8dc200cab62f3bd\"},\"description\":\"Do your emails bounce back more often than they should? An unverifiable email address could be at fault. Learn how to handle it here.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg\",\"contentUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg\",\"width\":250,\"height\":165,\"caption\":\"Unverifiable Email Addresses\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lakeb2b.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What to Do With Unverifiable Email Addresses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/\",\"name\":\"Blog\",\"description\":\"The World\u2019s Leader in Data Research\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/763077e5a77ad006e8dc200cab62f3bd\",\"name\":\"Janet Borges\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fb7eab53186b095256dd97e7ea4df4bce9660180997b9f675e2fc00fec8cadde?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fb7eab53186b095256dd97e7ea4df4bce9660180997b9f675e2fc00fec8cadde?s=96&d=mm&r=g\",\"caption\":\"Janet Borges\"},\"url\":\"https:\/\/www.lakeb2b.com\/blog\/author\/janet-borges\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What to Do With Unverifiable Email Addresses - Blog","description":"Do your emails bounce back more often than they should? An unverifiable email address could be at fault. Learn how to handle it here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/","og_locale":"en_US","og_type":"article","og_title":"What to Do With Unverifiable Email Addresses - Blog","og_description":"Do your emails bounce back more often than they should? An unverifiable email address could be at fault. Learn how to handle it here.","og_url":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/","og_site_name":"Blog","article_published_time":"2021-04-30T14:30:38+00:00","og_image":[{"width":250,"height":165,"url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg","type":"image\/jpeg"}],"author":"Janet Borges","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Janet Borges","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#article","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/"},"author":{"name":"Janet Borges","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/763077e5a77ad006e8dc200cab62f3bd"},"headline":"What to Do With Unverifiable Email Addresses","datePublished":"2021-04-30T14:30:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/"},"wordCount":1126,"commentCount":0,"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/","url":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/","name":"What to Do With Unverifiable Email Addresses - Blog","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage"},"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg","datePublished":"2021-04-30T14:30:38+00:00","author":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/763077e5a77ad006e8dc200cab62f3bd"},"description":"Do your emails bounce back more often than they should? An unverifiable email address could be at fault. Learn how to handle it here.","breadcrumb":{"@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#primaryimage","url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg","contentUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Unverifiable-Email-Addresses.jpg","width":250,"height":165,"caption":"Unverifiable Email Addresses"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lakeb2b.com\/blog\/what-to-do-with-unverifiable-email-addresses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lakeb2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What to Do With Unverifiable Email Addresses"}]},{"@type":"WebSite","@id":"https:\/\/www.lakeb2b.com\/blog\/#website","url":"https:\/\/www.lakeb2b.com\/blog\/","name":"Blog","description":"The World\u2019s Leader in Data Research","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/763077e5a77ad006e8dc200cab62f3bd","name":"Janet Borges","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fb7eab53186b095256dd97e7ea4df4bce9660180997b9f675e2fc00fec8cadde?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb7eab53186b095256dd97e7ea4df4bce9660180997b9f675e2fc00fec8cadde?s=96&d=mm&r=g","caption":"Janet Borges"},"url":"https:\/\/www.lakeb2b.com\/blog\/author\/janet-borges\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/3934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=3934"}],"version-history":[{"count":0,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/3934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media\/3936"}],"wp:attachment":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=3934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=3934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=3934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}