{"id":3870,"date":"2021-04-01T14:33:54","date_gmt":"2021-04-01T14:33:54","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3870"},"modified":"2021-04-01T14:33:54","modified_gmt":"2021-04-01T14:33:54","slug":"key-to-successful-prospecting","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/key-to-successful-prospecting\/","title":{"rendered":"Targeting Qualified Leads Across Their Most Preferred Channels of Communication: Key to Successful Prospecting"},"content":{"rendered":"<style>\ntable, th, td {\n  border: 1px solid black;\n}\n<\/style>\n<p><span style=\"font-weight: 400;\">The market today is abuzz with new-age customer prospecting technologies and platforms, but choosing the right one for your business can be an uphill task. Remember, half the battle of targeting qualified leads, also called prospecting, is won when you focus on the right communication channel(s).\u00a0<\/span><\/p>\n<h2><b>Importance of using the relevant communication channels:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By prioritizing the correct channels, marketers can establish a link between their brand and target audience effectively. They also generate recognition, brand equity that subsequently impacts sales.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3876 size-full\" title=\"Importance of using the relevant communication channels\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Importance-of-using-the-relevant.jpg\" alt=\"Importance of using the relevant communication channels\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Importance-of-using-the-relevant.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Importance-of-using-the-relevant-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Choosing the right communication channel is paramount as it helps in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presenting new products or services to the target audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeping leads and customers informed about everything in the brand\u2019s area of operation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answering customer queries\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing resources that enable in bringing the audience closer to the brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building personal rapport with the audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster communication and quick interactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized messaging\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put, choose the right communication channel to identify your prospects\u2019 need gaps and pain points. After which, use the same medium to offer solutions, deploy personalized marketing campaigns and collect feedback.\u00a0\u00a0<\/span><\/p>\n<h2><b>How to choose the right communication channel(s)?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Newly launched businesses often proceed with their day-to-day operations, assuming that they need to remain active on all possible communication channels. However, what they fail to realize is that this is a tedious process with low returns and high costs. Also, it is worth noting that whichever communication channel you choose will take time to grow.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3877 size-full\" title=\"choose the right communication channel(s)\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-choose-the-right-communication-channel.jpg\" alt=\"choose the right communication channel(s)\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-choose-the-right-communication-channel.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/How-to-choose-the-right-communication-channel-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These channels cannot be brewed instantly. They take effort and require consistency in your online presence. Begin by building your customers\u2019 trust. You can do this by responding to their queries as quickly as possible on the chosen medium. Instead of hurriedly settling down on a couple of channels due to the paucity of time and other resources, it is best to invest your energy in building those select channels right from the start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, an effective way to connect with leads is by devising an \u2018omnichannel\u2019 communication strategy. Through this strategy, marketers can ensure their prospects, as well as customers, get a seamless and consistent brand experience across different mediums.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another factor that plays a crucial role in determining the right communication channel for your brand is your audience\u2019s demographics. Different generations of your target audience prefer to lean towards different kinds of channels. For instance, older generations do not pay much attention to <a href=\"https:\/\/www.lakeb2b.com\/pdf\/Social-media-marketing.pdf\">social media marketing<\/a>. If your brand offers services to the elderly, consider communication channels like email and phone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for millennials and Gen Z, they are gradually turning into one of the largest spending categories. So, if your brand caters to the needs of such customers, you should focus on marketing your products online. A recent survey by Adobe has shown that Gen Z spends about ten hours a day engaging with online content. And Instagram, Facebook, and WhatsApp are the most widely used platforms by them.\u00a0<\/span><\/p>\n<h2><b>How to enhance the effectiveness of your marketing strategies using the right communication channel?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The effectiveness of your <a href=\"https:\/\/www.lakeb2b.com\/blog\/6-essential-pillars-of-b2b-marketing-strategy\/\">marketing strategies<\/a> not only depends on the platform chosen but also on how you utilize it. For starters, your strategy should be tailored as per the needs of the audiences you are catering to. To put this into perspective, let us take the example of Gen Z consumer behavior.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A study by the Business Wire revealed that 60% of the Gen Z folks are likely to hang up the call if it is not answered in under 50 seconds.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A research study done by Retail Touchpoints has shown that nearly 47% of the Gen Z consumers research the products they are about to buy on their mobile devices before shopping at physical stores.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This tells us how the current generation prioritizes. So, here is a summary of qualities you must include when leveraging a communication channel to reach out to the younger demographic.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Ensure fast and responsive customer service\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The online presence of the brand is critical<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Deploy instantly engaging campaigns along with ease of resource sharing, if required\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In a nutshell, research where your target market hangs out digitally and ensure that a tailored message is delivered to them at the right time.\u00a0<\/span><\/p>\n<h2><b>List of popular prospecting communication channels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Start by vetting these channels for prospects.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Blogs<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Websites<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Social media platforms<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Email\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Online videos\u00a0<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Mobile advertisements<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Microsites<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Applications\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Social media advertisements\u00a0<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Chatbots<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">SMS marketing<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Search engine optimization<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Affiliate marketing\u00a0<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Webinars, and much more!\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><b>Brief notes on popular communication mediums<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3874 size-full\" title=\"Brief notes on popular communication mediums\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Brief-notes.jpg\" alt=\"Brief notes on popular communication mediums\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Brief-notes.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2021\/04\/Brief-notes-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media marketing: <\/b><span style=\"font-weight: 400;\">Social media is widely used to reinforce consumer-brand relationships through direct engagement and by providing relevant content in a variety of formats.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blogs:<\/b><span style=\"font-weight: 400;\"> Through blogs, brands can communicate their vision, mission, and much more to their audience via a cycle of posts. Offering educational content will create visitor loyalty, generate more traffic to your website, and build trust among your audience. By generating high-quality content, you can be perceived as a thought leader within your market. You can also increase your engagement rates by providing customers with additional space to offer suggestions under your blogs.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing:<\/b><span style=\"font-weight: 400;\"> One of the most effective channels, it delivers hyper-personalized messages to prospects at low costs. You can either engage in direct interactions with your audience or offer value-rich content.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videos:<\/b><span style=\"font-weight: 400;\"> This promotional tactic has gained popularity in recent times. Through video content, brands can virtually present their products\/services to the audience alongside educating them.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Wrapping up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It should come as no surprise that whether you are a <a href=\"https:\/\/www.lakeb2b.com\/b2b-email-lists\">B2B<\/a> or a B2C marketer, choosing the right communication channel(s) proves to be of crucial importance to your business. So, spend time, energy, and money finding the right one and reap the benefits of accurately targeting qualified leads for greater ROIs and improved brand recognition!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The market today is abuzz with new-age customer prospecting technologies and platforms, but choosing the right one for your business can be an uphill task. Remember, half the battle of targeting qualified leads, also called prospecting, is won when you focus on the right communication channel(s).\u00a0 Importance of using the relevant communication channels: By prioritizing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key to Successful Prospecting | Lake B2B - Blog<\/title>\n<meta name=\"description\" content=\"Invest resources in finding out your prospects\u2019 preferred online channel and engage with them there. 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