{"id":3785,"date":"2021-02-05T18:24:07","date_gmt":"2021-02-05T18:24:07","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3785"},"modified":"2021-02-05T18:24:07","modified_gmt":"2021-02-05T18:24:07","slug":"grow-newsletter-subscriber-base","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/grow-newsletter-subscriber-base\/","title":{"rendered":"Grow a Strong Newsletter Subscriber Base with These Foolproof Tips"},"content":{"rendered":"

Despite the emergence of new marketing channels over the years, email remains a force to reckon with.\u00a0<\/span><\/p>\n

Email newsletters still serve as an excellent way for businesses to maintain close-knit relationships with customers. Whether they\u2019re on their way to work, watching the TV, or catching a quick coffee break \u2013 your prospects are constantly peering into their inbox.\u00a0<\/span><\/p>\n

Even self-made billionaire Mark Cuban starts his day by checking his email.\u00a0<\/span><\/p>\n

Rest assured, you\u2019re doing it right if you\u2019re using newsletters.\u00a0<\/span><\/p>\n

If a stagnant subscriber base is a constant worry, you\u2019re not alone.\u00a0<\/span><\/p>\n

The Challenges of Growing Newsletter Subscribers<\/h2>\n

\"The<\/p>\n

A consumer\u2019s mailbox is a highly-competitive space with messages from hundreds of companies. Automatically, one either skips through emails or opens them without taking any action. According to Sendgrid, B2C emails have an 18% open rate but a mere 2% CTR (click-through rate). Such low click-throughs ultimately impede a newsletter\u2019s overall success.\u00a0<\/span><\/p>\n

With so much content fighting for the prospect\u2019s attention, increasing CTR remains a challenge for most marketers today.<\/span><\/p>\n

Other than low CTRs, uninterested customers are another major hurdle for email marketers. These subscribers are only looking for free downloads, and have no intention to make a purchase. Hence, you\u2019re stuck with a useless email list<\/a> with no growth whatsoever.\u00a0<\/span><\/p>\n

How to Fix these Problems<\/h2>\n

Your newsletter strategy must employ the right tactics to penetrate your audience base and get their attention, turning them into long-term customers.<\/span><\/p>\n

\"How<\/p>\n

After all, your newsletter subscribers are valuable soft leads. With precisely the right cajoling, you can build a steadily-growing subscriber base rife with clients who will pose as your brand advocates. Here are some foolproof tips to upgrade your newsletter and help it accrue the vast number of subscribers it deserves.<\/span><\/p>\n

Revamp your templates to include a single CTA<\/h2>\n

Using the same old email templates is going to stump your subscriber growth. Featured articles as headers, a content-promoting line, webinar\/product links, or supporting articles belong to this category and are outdated methods.<\/span><\/p>\n

Instead, incorporate responsive email designs that capture a viewer\u2019s attention within seconds. These generally include the \u2018less is more\u2019 strategy, which massively plays to a newsletter\u2019s strengths. If you limit them and incorporate a head honcho CTA instead of multiple ones throughout the newsletter, it becomes simpler for subscribers<\/a> to understand what action you want them to take. Keep a clear CTA, attach a link if you need to, and let your readers know what you want.\u00a0<\/span><\/p>\n

Less is more<\/h2>\n

If your newsletter has too much content, consider slashing it down to keep things minimal. Today, consumers are as quick as lightning when it comes to content consumption and want instant results. Thus, it\u2019s more likely that customers will subscribe when they don\u2019t have to spend too much time just to understand your message.\u00a0<\/span><\/p>\n

Kayako overhauled its newsletter design by changing from a plain-text, bi-monthly email to a weekly, one-shot structure. With this, the company directed its subscribers to a single article that would highly interest them that particular week. The newsletter\u2019s CTRs doubled at a 97.03% rate for that month!\u00a0<\/span><\/p>\n

Offer incentives for subscribing<\/b><\/h2>\n

As human beings, taking action based on incentives is hardwired into our DNA. This is a perfect window for you to capitalize on as an email marketer. Providing incentives has always proven to be one of the best ways to build a newsletter subscriber base since it makes a customer feel that they\u2019re valued.\u00a0<\/span><\/p>\n

With customers today being selective about where they provide their email addresses, offering them an incentive shows that you want them on board. Thus, they get something in return for signing up, and your subscriber count starts to increase – an absolute win-win.\u00a0\u00a0<\/span><\/p>\n

Some incentives you can offer through your newsletter are:<\/span><\/p>\n