{"id":3474,"date":"2020-08-05T09:32:15","date_gmt":"2020-08-05T09:32:15","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3474"},"modified":"2020-08-05T09:32:15","modified_gmt":"2020-08-05T09:32:15","slug":"tough-teams-last-tougher-teams-lead","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/","title":{"rendered":"Tough Teams Last, Tougher Teams Lead"},"content":{"rendered":"<h2><span style=\"color: #3366ff;\"><strong>Smarter than you think, Solid than ever.<\/strong><\/span><\/h2>\n<h2><span style=\"color: #3366ff;\"><strong>The teams who face nail-biting moments every day: Sales &amp; Marketing teams <\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3475 size-full\" title=\"Sales &amp; Marketing\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Sales-Marketing.png\" alt=\"Sales &amp; Marketing\" width=\"684\" height=\"410\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Sales-Marketing.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Sales-Marketing-300x180.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/p>\n<p>Business Teams today are fraught with mammoth roadblocks \u2013 from growing set of market challenges, remotely operating workforce, unchartered work delegations to coaching &amp; leadership issues, and staggered delivery of altering value propositions!<\/p>\n<p>The Sales &amp; Marketing team of business has long been reckoned as a beacon for Customer trust and retention. Organizations place revenue as the number one metric on the competent shoulders of their <a href=\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\">Sales &amp; Marketing<\/a> teams.<\/p>\n<p><strong>But, what traits can be attributed to these victorious business teams? Here goes:<\/strong><\/p>\n<h3><strong>#1 Confronting Lead Deficiency head-on<\/strong><\/h3>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3476 size-full\" title=\"Generate Leads\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Generate-Leads.png\" alt=\"Generate Leads\" width=\"684\" height=\"383\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Generate-Leads.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Generate-Leads-300x168.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/strong><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>\u201c63% of Sales &amp; Marketing Teams report<\/strong><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>Lead Generation as their top challenge\u201d<\/strong><\/span><\/h4>\n<p>When existing businesses and new entrants pose fierce competition &#8211; adroit Sales &amp; Marketing teams get into strategy evaluation and team resource planning mode.<\/p>\n<p>Thought Leadership is crucial for <a href=\"https:\/\/www.lakeb2b.com\/blog\/unlock-outbound-lead-generation-with-these-hacks\/\">lead generation<\/a>. Passionate teams understand the importance of re-strategizing their USPs as well as re-targeting their Audience to suite the contemporary context.<\/p>\n<p>Also, flexing the digital marketing muscle by the creation of worthy and compelling content wins the day.<\/p>\n<h3><strong>#2 Imbibing Quality Control in Lead Generation <\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3477 size-full\" title=\"Imbibing Quality Control in Lead Generation\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Imbibing-Quality-Control-in-Lead-Generation.png\" alt=\"Imbibing Quality Control in Lead Generation\" width=\"684\" height=\"385\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Imbibing-Quality-Control-in-Lead-Generation.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Imbibing-Quality-Control-in-Lead-Generation-300x169.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/p>\n<p>When \u2018market personas\u2019 are in a state of flux, winning teams get busy devising innovative \u2018Quality Lead Generation\u2019 tactics to fuel Sales &amp; Marketing cycles.<\/p>\n<ul>\n<li>They compare and contrast their digital marketing channel preferences.<\/li>\n<li>The teams strive to stand out of the crowd, with groundbreaking Virtual Events, Webinars and Podcast Campaigns.<\/li>\n<\/ul>\n<h3><strong>#3 Demonstrating resilience to flagging Sales &amp; Marketing\u00a0<\/strong><strong>Results<\/strong><\/h3>\n<p><strong>\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/ROI.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3478 size-full\" title=\"ROI\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/ROI.png\" alt=\"ROI\" width=\"684\" height=\"378\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/ROI.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/ROI-300x166.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/strong><\/p>\n<p>Far-sighted Sales &amp; Marketing teams stage the domino effect of sustainable growth, by carving long-term mindsets. They are not bogged down by sporadic poor sales results.<\/p>\n<ul>\n<li>The Teams sail the rough waters by off-shooting lower-commitment \u2018bite-size\u2019 offerings.<\/li>\n<li>Also, they opt for fresh re-engagement campaigns, for past prospects.<\/li>\n<\/ul>\n<h3><strong>#4 Influencing Low Hit Rate with Chutzpah<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3479 size-full\" title=\"Influencing Low Hit Rate with Chutzpah\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Influencing-Low-Hit-Rate-with-Chutzpah.png\" alt=\"Influencing Low Hit Rate with Chutzpah\" width=\"681\" height=\"388\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Influencing-Low-Hit-Rate-with-Chutzpah.png 681w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Influencing-Low-Hit-Rate-with-Chutzpah-300x171.png 300w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/p>\n<p>In the present-day economy, Sales &amp; Marketing leaders have adapted themselves to be considerate, but not anxious about what customers think about their pitch. The teams don\u2019t assume that their prospects won\u2019t make a purchase. Instead, their trailblazing &amp; service-oriented attitude aims to lend a superhero-like-helping-hand to their customers in business conundrums.<\/p>\n<p>In a <a href=\"https:\/\/www.nasp.com\/blog\/shortening-the-sales-cycle-for-b2b-brands\/\">Sales Cycle<\/a>, \u2018Hit Rates\u2019 can be measured for \u2018Call to Meeting\u2019 or \u2018Meeting to Deal\u2019. Super Sales teams combat low hit rates for both, with exhaustive lead scoring mechanism &#8211; segmenting hot, warm, and cold leads.<\/p>\n<h3><strong>#5 Nipping Prolonged Sales &amp; Marketing Cycles in the Bud<\/strong><\/h3>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3480 size-full aligncenter\" title=\"Nipping Prolonged Sales &amp; Marketing Cycles in the Bud\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Nipping-Prolonged-Sales-Marketing-Cycles-in-the-Bud.png\" alt=\"Nipping Prolonged Sales &amp; Marketing Cycles in the Bud\" width=\"684\" height=\"439\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Nipping-Prolonged-Sales-Marketing-Cycles-in-the-Bud.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Nipping-Prolonged-Sales-Marketing-Cycles-in-the-Bud-300x193.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/strong><\/p>\n<p>The TAT of Sales &amp; Marketing cycles can be vague at times. The reasons \u2013 may be the marketing campaign was not accurately hyper-personalized, or the Sales team got refuted by the Gatekeeper itself. Solution?<\/p>\n<ul>\n<li>Competent teams insist on an all-providing CRM software &#8211; along with the right Campaign Management, Event Tracking, Lead Scoring, and Sales Engagement tools to get an exacting grip on their Sales &amp; Marketing cycles.<\/li>\n<li>They equip their Sales teams with Organization Charts, LinkedIn and Social Media Connections or simply strategize to build rapport with the Gatekeepers.<\/li>\n<\/ul>\n<h3><strong>#6 Tapping the Data Intelligence Mine <\/strong><\/h3>\n<p><a href=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Data-Intelligence.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3481 size-full\" title=\"Data Intelligence\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Data-Intelligence.png\" alt=\"Data Intelligence\" width=\"684\" height=\"456\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Data-Intelligence.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Data-Intelligence-300x200.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/a><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>\u201cRooting Marketing &amp; Sales Decisions in Data<\/strong><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>\u00a0improves ROI by 15-20%\u201d<\/strong><\/span><\/h4>\n<p>Following are some of the incisive Data Analytics strategies used by Sales &amp; Marketing specialists:<\/p>\n<ul>\n<li>Examining historical transaction data<\/li>\n<li>Designing customer interviews<\/li>\n<li>Hyper Segmentation of Markets<\/li>\n<li>Focusing on low-volume accounts<\/li>\n<li>Mapping in-coming revenue to pinpointed content campaigns<\/li>\n<li>Investigating pipeline trends and bottlenecks of the Sales Funnel<\/li>\n<li>Developing Sales prediction models<\/li>\n<\/ul>\n<h3><strong>#7 Prompting persuasive Upselling to Existing Customers<\/strong><\/h3>\n<p><strong>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3482 size-full aligncenter\" title=\"Prompting persuasive Upselling to Existing Customers\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Prompting-persuasive-Upselling-to-Existing-Customers.png\" alt=\"Prompting persuasive Upselling to Existing Customers\" width=\"684\" height=\"400\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Prompting-persuasive-Upselling-to-Existing-Customers.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Prompting-persuasive-Upselling-to-Existing-Customers-300x175.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/strong><\/p>\n<p>A great Sales leader does not upsell upfront! Instead, he listens actively to his customers and understands their pain points. Successful closure of an Upsell warrants Sales Teams to assess ways in which customers can utilize their present budget while helping them to solve their plaguing dilemmas.<\/p>\n<p>Dynamic Sales &amp; Marketing teams get together to reflect this upselling strategy in their marketing campaigns as well.<\/p>\n<p>Alternatively, influential Teams also drive \u2018Referral Partnerships\u2019 as worthwhile attempts in fencing future Upselling opportunities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3483 size-full\" title=\"Business Oppurtunity\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Business-Oppurtunity.png\" alt=\"Business Oppurtunity\" width=\"684\" height=\"302\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Business-Oppurtunity.png 684w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Business-Oppurtunity-300x132.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>\u201cWhere a good team sees a business difficulty, <\/strong><\/span><\/h4>\n<h4 style=\"text-align: center;\"><span style=\"color: #3366ff;\"><strong>a great team sees a business opportunity\u201d<\/strong><\/span><\/h4>\n<p>In conclusion, only probing Sales &amp; Marketing teamwork &#8211; strengthened by acute resource-backed decisions &#8211; can vault its way through revolutionary business mazes &#8211; of today and tomorrow!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smarter than you think, Solid than ever. The teams who face nail-biting moments every day: Sales &amp; Marketing teams Business Teams today are fraught with mammoth roadblocks \u2013 from growing set of market challenges, remotely operating workforce, unchartered work delegations to coaching &amp; leadership issues, and staggered delivery of altering value propositions! The Sales &amp; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tough Teams Last, Tougher Teams Lead | Blog - Lake B2B<\/title>\n<meta name=\"description\" content=\"Know the secrets of undefeated business performance enabled by sales &amp; marketing. The leads, prospects &amp; customers enjoy unparalleled services with Lake B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tough Teams Last, Tougher Teams Lead | Blog - Lake B2B\" \/>\n<meta property=\"og:description\" content=\"Know the secrets of undefeated business performance enabled by sales &amp; marketing. The leads, prospects &amp; customers enjoy unparalleled services with Lake B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-05T09:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Marketing-teams.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bryan Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/\"},\"author\":{\"name\":\"Bryan Scott\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\"},\"headline\":\"Tough Teams Last, Tougher Teams Lead\",\"datePublished\":\"2020-08-05T09:32:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/\"},\"wordCount\":695,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Marketing-teams.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/\",\"name\":\"Tough Teams Last, Tougher Teams Lead | Blog - Lake B2B\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/tough-teams-last-tougher-teams-lead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/08\/Marketing-teams.jpg\",\"datePublished\":\"2020-08-05T09:32:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\"},\"description\":\"Know the secrets of undefeated business performance enabled by sales & marketing. 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