{"id":3421,"date":"2020-07-23T10:09:15","date_gmt":"2020-07-23T10:09:15","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3421"},"modified":"2020-07-23T10:09:15","modified_gmt":"2020-07-23T10:09:15","slug":"secrets-of-result-driven-email-marketing","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/secrets-of-result-driven-email-marketing\/","title":{"rendered":"On High-Impact Voyage: Secrets of  Result-driven Email Marketing"},"content":{"rendered":"<p>Email Marketing is considered as a go-to marketing channel by many savvy marketers! The reason being &#8211; it is a great tool for customer engagement and loyalty, without breaking the bank.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #7a390b;\"><strong>\u201cEmail Marketing delivers 4X more ROI<\/strong><\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #7a390b;\"><strong>over other marketing mediums\u201d<\/strong><\/span><\/h2>\n<table style=\"height: 102px;\" width=\"400\">\n<tbody>\n<tr>\n<td width=\"312\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3422 size-full\" title=\"1\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/1.png\" alt=\"1\" width=\"74\" height=\"70\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Embarking on the journey of Email Marketing, as a first step, it is important to set relevant Email Marketing \u2018Goals\u2019 for your business.<\/p>\n<p>Would you want your Email to showcase your products &amp; services, in a bid to drive more visitors to your website? Or would you want to spawn Conversions by offering discount coupons? Maybe you simply want your customer to be reminded of your upcoming promotional event. It is crucial that you set clear \u2018Goals\u2019 before you dive into the realm of Email Marketing!<\/p>\n<table style=\"height: 102px;\" width=\"400\">\n<tbody>\n<tr>\n<td width=\"312\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3423 size-full\" title=\"2\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/2.png\" alt=\"2\" width=\"74\" height=\"70\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Moving on, the next imperative step is to create a conquering \u2018<a href=\"https:\/\/www.lakeb2b.com\/buy-email-list\">Email List<\/a>\u2019. As they say \u201cThe money is in the List\u201d! <em>Never buy an Email List.<\/em> Your Email List should comprise of Opt-in Subscribers you have an interest in receiving your Emails.<\/p>\n<h3><strong>Build your own killer \u2018Email List\u2019:<\/strong><\/h3>\n<ul>\n<li>Create a sign-up form on your website. How about installing a pop-up for first-time visitors, with a form for newsletter sign-ups?<\/li>\n<li>If you have a physical store, influence your customers to sign-up &#8211; by offering them discount coupons on sharing their email addresses.<\/li>\n<li>Share sign-up forms on your social media channels<\/li>\n<\/ul>\n<h2><span style=\"color: #945112;\"><strong><em>Essential Tip: Remember your potential customers should give you their permission to send them Emails!<\/em><\/strong><\/span><\/h2>\n<table style=\"height: 102px;\" width=\"650\">\n<tbody>\n<tr>\n<td width=\"600\"><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3426 size-full\" title=\"3\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/3.png\" alt=\"3\" width=\"74\" height=\"69\" \/><\/td>\n<\/tr>\n<tr>\n<td width=\"600\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3450 size-full\" title=\"Welcome Email\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Welcome-Email.png\" alt=\"Welcome Email\" width=\"419\" height=\"283\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Welcome-Email.png 419w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Welcome-Email-300x203.png 300w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\" \/><\/td>\n<td style=\"text-align: left;\" width=\"500\">What next? Shoot your \u2018<strong>Welcome Email<\/strong>\u2019 immediately after amassing your Subscribers. Draft a winning Preheader text i.e. <strong>Subject Line<\/strong> to coax your reader into opening your Email.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3449 size-full\" title=\"Subject Line\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Subject-Line.png\" alt=\"Subject Line\" width=\"700\" height=\"366\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Subject-Line.png 700w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Subject-Line-300x157.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You can ask probing questions to your first-time readers, to refine your future Emails. For example, if you are running a Bookstore know if your target customer is a fan of Classic Literature or Business News. On target?<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"314\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3431 size-full\" title=\"4\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/4.png\" alt=\"4\" width=\"74\" height=\"69\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Next, segment the personas of your target audience and \u2018Customise\u2019 your Emails in sync with demographic, geographic, behavioral, and psychographic preferences of your customers.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"314\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3432 size-full\" title=\"5\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/5.png\" alt=\"5\" width=\"74\" height=\"70\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #945112;\"><strong>\u00a0<\/strong><strong>\u201cCrafting great Marketing Emails is an art!\u201d<\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3448 size-full\" title=\"Marketing Emails\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Marketing-Emails.png\" alt=\"Marketing Emails\" width=\"698\" height=\"266\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Marketing-Emails.png 698w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Marketing-Emails-300x114.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>Few Pointers? Keep your Subject Line under 10 words \u2013 the words being relevant &amp; potent. Personalize your Subject Line to boost Open Rates. To give an example, <em>\u2018Rita, would you like us to deliver your favorite Lilies today?\u2019 <\/em><\/p>\n<p>Do not draft spammy Subject lines in \u2018All Caps\u2019 or use words such as free, % off, remainder, specials, or symbols such as \u2018!\u2019 mark. Add instructions for your subscriber to whitelist your Email. Follow Email regulations of your territory. Spring clean your Email Lists to remove inactive email addresses. Also, include an \u2018Unsubscribe\u2019 button for a result-driven campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3447 size-full\" title=\"CTA\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/CTA.png\" alt=\"CTA\" width=\"700\" height=\"363\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/CTA.png 700w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/CTA-300x156.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>In addition, use the right tone of voice for your Brand\u2019s Email. Pen captivating content. Keep your Email paragraphs 1-3 sentences long. Optimize your CTAs with the lure of discount coupons. Trigger \u2018Offer Emails\u2019 on customer anniversaries and birthdays.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"314\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><a href=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3436 size-full\" title=\"6\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/6.png\" alt=\"6\" width=\"74\" height=\"70\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Let us now take the highway! An <a href=\"https:\/\/www.lakeb2b.com\/email-marketing-services\"><strong>Email Marketing service<\/strong><\/a> can strengthen your campaign to no bounds &#8211; by offering:<\/p>\n<ol>\n<li>Direct uploading of Email list spreadsheet<\/li>\n<li>Tailor-made sign-up forms<\/li>\n<li>Creation of targeted Email lists with personalized content<\/li>\n<li>Matching Email templates for similar campaigns<\/li>\n<li>Mobile-friendly features<\/li>\n<li>Custom-make day and time, for shooting Emails<\/li>\n<li>Tracking Email opening time and customer behavior (e.g. Links clicked by the customer)<\/li>\n<\/ol>\n<p>Through Email Marketing services, each sent Email &amp; its consequent feedback will pitch in to help you learn more about your audience.<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"314\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3435 size-full\" title=\"7\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/7.png\" alt=\"7\" width=\"74\" height=\"70\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><span style=\"color: #945112;\"><strong>\u201cForging a strong on-going relationship with your customers is the key to Email Marketing success\u201d<\/strong><\/span><\/h4>\n<table>\n<tbody>\n<tr>\n<td width=\"314\">Email Marketing is a process. Consistent effort is the only way to Drive Conversions. Create an <strong>Email Marketing Calendar<\/strong> to gain traction on your campaigns. Identify the best time and day to send your Email, as per your audience predispositions.<\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3441 size-full\" title=\"Email Marketing\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Email-Marketing.png\" alt=\"Email Marketing\" width=\"248\" height=\"146\" \/><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3434 size-full\" title=\"8\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/8.png\" alt=\"8\" width=\"74\" height=\"69\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Lastly, use <strong>A\/B Testing<\/strong> &#8211; as your magnifying glass &#8211; to know the efficacy of your campaigns. You can send two different versions of Subject Lines, Content, Images and even Frequency of sent Emails, to two different sub-groups to compare their Open Rates and resultant Conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3440 size-full\" title=\"AB Testing\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/AB-Testing.png\" alt=\"AB Testing\" width=\"698\" height=\"409\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/AB-Testing.png 698w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/AB-Testing-300x176.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"306\"><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3437 size-full\" title=\"9\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/9.png\" alt=\"9\" width=\"74\" height=\"70\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Easy to measure <strong>Analytical Tools<\/strong> are also available for informed decision making, for your future Email campaigns. They capture <a href=\"https:\/\/www.lakeb2b.com\/blog\/email-marketing-metrics-for-your-business\/\">Email Marketing Metrics<\/a> such as Open Rate, Click Through Rate, Conversion Rate, and Bounce Rate.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3438 size-full\" title=\"Analytics\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Analytics.png\" alt=\"Analytics\" width=\"698\" height=\"417\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Analytics.png 698w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Analytics-300x179.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>To sum up, your <strong>High-Impact Email Marketing <\/strong>blueprint is a pivotal precursor to successful Email campaigns!<\/p>\n<p><strong><em>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3439 size-full\" title=\"Email Campaigns\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Email-Campaigns.png\" alt=\"Email Campaigns\" width=\"698\" height=\"324\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Email-Campaigns.png 698w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Email-Campaigns-300x139.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing is considered as a go-to marketing channel by many savvy marketers! The reason being &#8211; it is a great tool for customer engagement and loyalty, without breaking the bank. \u201cEmail Marketing delivers 4X more ROI over other marketing mediums\u201d Embarking on the journey of Email Marketing, as a first step, it is important [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On High-Impact Voyage: Secrets of Result-driven Email Marketing - Blog<\/title>\n<meta name=\"description\" content=\"Email Marketing is considered as a go-to marketing channel by many savvy marketers! 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