{"id":338,"date":"2015-02-19T15:26:37","date_gmt":"2015-02-19T15:26:37","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=338"},"modified":"2015-02-19T15:26:37","modified_gmt":"2015-02-19T15:26:37","slug":"five-ws-effective-email-marketing","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/","title":{"rendered":"The Five Ws of Effective Email Marketing"},"content":{"rendered":"

The rise of social media created a wave that social is going to take over all the other marketing channels, even to an extent of declaring email is dead.\u00a0 However, email has proven over the years that it is still the best strategy for consumer engagement. Though newer technologies have created innovative communication challenges, email has been the pillar of effective marketing channel of all. With greater opportunities comes along greater challenges. Here are some fundamental questions that marketers need to answer before they plan their email marketing<\/a> campaigns to yield better results.<\/p>\n

1. Who?<\/strong><\/p>\n

Knowing your audience is the key to developing an effective email campaign. This is one question that tempts all the marketers to say \u201cto everyone on my list\u201d. It is not the right approach for a meaningful engagement with your customers. Send right people the right message rather than sending one message to your entire list. Segment your master list<\/a> into multiple lists and create relevant message to every list at hand. You can fragment the list based on various criteria, blog subscribers, repeat website visitors, newsletter respondents and more. This gives a better view of who your customers are and what are their interests.<\/p>\n

2. What?<\/strong><\/p>\n

Once you have identified who you are targeting, it is easier to arrive at what to be sent to them. Each segment should receive emails that are tailored. For instance, the first time receivers might want to know more about you than the ones that repeatedly engage. For the latter, there is a deeper view of their preferences and hence more specific content.<\/p>\n

3. Where?<\/strong><\/p>\n

One of the important factors of an engaging email is clarity in where the users should be directed to. The recipients should receive clear direction on where they should head to after reading your email. Give out clear calls-to-action and strategize what content goes on the landing page. If your newsletter subscribers are receiving this email, the main call to action might direct them to one of your blog posts, while for repeat users, a useful research report or whitepaper based on their interest.<\/p>\n

4. When?<\/strong><\/p>\n

There is no \u201cone-size-fits-all\u201d answer to \u201cwhen to send an email?\u201d This insight is derived over a period of sending campaigns and understanding your respondents\u2019 behavior. For some emails weekends work best but for others, weekdays are. This not only depends on what time your audience are active, but also on what type of emails you are sending. A regular business email has a different best time than a holiday campaign.<\/p>\n

5. Why?<\/strong><\/p>\n

A definite objective for an email campaign drives it all. Effective marketers consider this as the most important questions before sending a campaign. They answer each question with specific answer that makes their campaigns work better every time.<\/p>\n

With Lake B2B enjoy a better experience with email marketing and get the maximum returns. Give yourself the highest level of personalization based on real-time responses describing leads\u2019 requirements promptly. Contact us at 800-710-5516<\/b> or write to info@lakeb2b.com<\/a> for more.<\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of social media created a wave that social is going to take over all the other marketing channels, even to an extent of declaring email is dead.\u00a0 However, email has proven over the years that it is still the best strategy for consumer engagement. Though newer technologies have created innovative communication challenges, email […]<\/p>\n","protected":false},"author":2,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[39,173,41],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-holiday-campaign","tag-social-media-marketing"],"yoast_head":"\nThe Five Ws of Effective Email Marketing<\/title>\n<meta name=\"description\" content=\"Here are some fundamental questions that marketers need to answer before they plan their email marketing campaigns to yield better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Five Ws of Effective Email Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are some fundamental questions that marketers need to answer before they plan their email marketing campaigns to yield better results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-19T15:26:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\"},\"author\":{\"name\":\"Bryan\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\"},\"headline\":\"The Five Ws of Effective Email Marketing\",\"datePublished\":\"2015-02-19T15:26:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\"},\"wordCount\":511,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg\",\"keywords\":[\"Email marketing\",\"holiday campaign\",\"social media marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\",\"name\":\"The Five Ws of Effective Email Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg\",\"datePublished\":\"2015-02-19T15:26:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\"},\"description\":\"Here are some fundamental questions that marketers need to answer before they plan their email marketing campaigns to yield better results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg\",\"contentUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg\",\"width\":1024,\"height\":768,\"caption\":\"effective email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lakeb2b.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Five Ws of Effective Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/\",\"name\":\"Blog\",\"description\":\"The World\u2019s Leader in Data Research\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0\",\"name\":\"Bryan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g\",\"caption\":\"Bryan\"},\"description\":\"Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/author\/lakeb2b\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Five Ws of Effective Email Marketing","description":"Here are some fundamental questions that marketers need to answer before they plan their email marketing campaigns to yield better results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Five Ws of Effective Email Marketing","og_description":"Here are some fundamental questions that marketers need to answer before they plan their email marketing campaigns to yield better results.","og_url":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/","og_site_name":"Blog","article_published_time":"2015-02-19T15:26:37+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg","type":"image\/jpeg"}],"author":"Bryan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bryan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/"},"author":{"name":"Bryan","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0"},"headline":"The Five Ws of Effective Email Marketing","datePublished":"2015-02-19T15:26:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/"},"wordCount":511,"commentCount":0,"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg","keywords":["Email marketing","holiday campaign","social media marketing"],"articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/","url":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/","name":"The Five Ws of Effective Email Marketing","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg","datePublished":"2015-02-19T15:26:37+00:00","author":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0"},"description":"Here are some fundamental questions that marketers need to answer before they plan their email marketing campaigns to yield better results.","breadcrumb":{"@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#primaryimage","url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg","contentUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2015\/02\/effective-email-marketing.jpg","width":1024,"height":768,"caption":"effective email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lakeb2b.com\/blog\/five-ws-effective-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lakeb2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Five Ws of Effective Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.lakeb2b.com\/blog\/#website","url":"https:\/\/www.lakeb2b.com\/blog\/","name":"Blog","description":"The World\u2019s Leader in Data Research","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/4f4c032cc1febe4a1f91de11aa4541a0","name":"Bryan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/315f3f9425222fd7b0f4f349bea74ab7f40517f7d08bf63f8e21941dfe97f69f?s=96&d=mm&r=g","caption":"Bryan"},"description":"Vice President, Sales has a 20 year track record in B2B marketing and sales. With expertise in B2B Email Appending, Enhancement and Validation made accessible to more than 3000 clients worldwide. An avid traveler, takes keen interest in exploring brand development strategies and unchartered techniques for marketing solutions.","url":"https:\/\/www.lakeb2b.com\/blog\/author\/lakeb2b\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":0,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media\/340"}],"wp:attachment":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}