{"id":3373,"date":"2020-07-14T11:03:06","date_gmt":"2020-07-14T11:03:06","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3373"},"modified":"2020-07-14T11:03:06","modified_gmt":"2020-07-14T11:03:06","slug":"8-pointer-checklist-to-jump-start-your-revenue","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/","title":{"rendered":"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue Growth!"},"content":{"rendered":"<h4 style=\"text-align: center;\"><em>\u201cToday\u2019s Valiant Sales Leader is also <\/em><\/h4>\n<h4 style=\"text-align: center;\"><em>an Astute Marketer\u201d<\/em><\/h4>\n<p style=\"text-align: center;\"><strong>_____<\/strong><\/p>\n<p>Is your organization struggling to keep its Brand Identity as the top of the mind and the go-to choice for its target and territory? Is your \u2018<a href=\"https:\/\/www.lakeb2b.com\/blog\/custom-data\/\">Spray and Pray<\/a>\u2019 go-to-market effort are not yielding best-in-class conversions and subsequent revenues?<\/p>\n<p>Worst, are your <strong>Sales and Marketing Teams<\/strong> at loggerheads over hit rates? The Marketing Team insists that the Sales Team did not bank on their precious leads. The Sales Team strikes back &#8211; they did not get quality leads from the Marketing Team anyways\u2026<\/p>\n<p>Sounds familiar? Fret not. Here is a plating of \u2018<strong>Winning Sales &amp; Marketing Alignment Strategy<\/strong>\u2019, just for you, to poka-yoke your Prospecting trajectory! Our secret ingredient? Well, all you need is dollops of fluidity in your Sales and Marketing stratagems.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #008080;\"><strong><em>\u201cDid you know failure to integrate sales and marketing teams leads to failed budgeting, with 60-70% of B2B marketing content not being used and 75% of marketing leads not closing a sale\u201d<\/em><\/strong><\/span><\/h2>\n<p>Given the swirling events of 2020, it is now but imperative to align \u2018Sales\u2019 as an indispensable part of your marketing mix!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3374 size-full\" title=\"Strong Marketing and Sales Teams Alignment\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Strong-Marketing-and-Sales-Teams-Alignment.png\" alt=\"Strong Marketing and Sales Teams Alignment\" width=\"602\" height=\"435\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Strong-Marketing-and-Sales-Teams-Alignment.png 602w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Strong-Marketing-and-Sales-Teams-Alignment-300x217.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/p>\n<p>For a minute or so, imagine your Marketing Teams being rest assured &#8211; that their leads are driving cutting-edge business performance and your Sales Teams happily netting quality prospects to glory, owing to optimized campaign efficiency. Is this possible? It is.<\/p>\n<p>To forge this super-sales pipeline goal into tangible ROIs, here is our essential <strong>Checklist<\/strong> on <strong>aligning your Sales and Marketing Teams as one dream team<\/strong>, built for success!<\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/how-data-affects-your-revenue\/\">How Data Affects Your Revenue<\/a><\/strong><\/em><\/p>\n<h3><strong>The Essential \u2018Sales and Marketing Team Alignment\u2019 To-Do Checklist:<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"562\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3378 size-full\" title=\"Ground Sales and Marketing Teams\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Ground-Sales-and-Marketing-Teams.png\" alt=\"Ground Sales and Marketing Teams\" width=\"557\" height=\"60\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Ground-Sales-and-Marketing-Teams.png 557w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Ground-Sales-and-Marketing-Teams-300x32.png 300w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul style=\"list-style: inherit;\">\n<li>Catalyze ground-breaking organization-wide dialogue with your <strong>C-Suites, Executives, and On-ground Teams <\/strong>on the monetary perils of disjointed endeavors.<\/li>\n<li>Convey the importance of permeability of Sales and Marketing processes to gain cutting-edge insight into targeted marketing campaigns.<\/li>\n<li><strong>Do not forget to get your internal stakeholders\u2019 feedback and sign-off<\/strong>!<\/li>\n<li>Strive to make \u2018Sales &amp; Marketing Alignment\u2019 as your company\u2019s trending culture.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3381 size-full\" title=\"Metrics to determine Marketing &amp; Sales Team Alignment\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Metrics-to-determine-Marketing-Sales-Team-Alignment.png\" alt=\"Metrics to determine Marketing &amp; Sales Team Alignment\" width=\"586\" height=\"418\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Metrics-to-determine-Marketing-Sales-Team-Alignment.png 586w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Metrics-to-determine-Marketing-Sales-Team-Alignment-300x214.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"562\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3382 size-full\" title=\"Sales and Marketing Departments\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Love-thy-neighbour.png\" alt=\"Sales and Marketing Departments\" width=\"529\" height=\"69\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Love-thy-neighbour.png 529w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Love-thy-neighbour-300x39.png 300w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>What differentiates an average Sales Leader from a \u2018World Class\u2019 One? Our take, designing superior customer experiences with a <strong>one holistic customer journey<\/strong>, be it sales or marketing. How does one achieve that feat?<\/p>\n<p>Arrange meticulous Sales and Marketing Team meetings at strategized intervals to deliberate on roadblocks like:<\/p>\n<ul style=\"list-style: inherit;\">\n<li>\n<h5 style=\"text-align: left;\"><span style=\"color: #008080;\"><em>What are the pain points of the Marketing Team?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>What are the challenges faced by the Sales Team?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>What is Product Positioning, based on which the Marketing Team designs its campaign strategies?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>What does a Sales Cycle or a Customer Journey Cycle look like?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>What are the characteristics of a Qualifying Lead?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>How does Customer Retention Strategy differ for Sales and Marketing Teams?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>Which Marketing Campaigns produce the most leads?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>Which Marketing Campaigns products most converting leads?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>What does a struggling lead\u2019s Customer Profile look like?<\/em><\/span><\/h5>\n<\/li>\n<li style=\"text-align: left;\">\n<h5><span style=\"color: #008080;\"><em>SWOT Analysis of each Team<\/em><\/span><\/h5>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3383 size-full\" title=\"Question\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/question.png\" alt=\"Question\" width=\"172\" height=\"161\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"495\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3384 size-full\" title=\"Know Your Leads\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Know-your-Leads-big-time.png\" alt=\"Know Your Leads\" width=\"491\" height=\"60\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Know-your-Leads-big-time.png 491w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Know-your-Leads-big-time-300x37.png 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong><br \/>\nIf your Sales Team is from Mars and the Marketing one from Venus, get them on the same page. <\/strong><\/h4>\n<p>Design a cross-functional data-driven strategy and <strong>soundboard precise success metrics<\/strong> to nail customer profiles accurately.<\/p>\n<p>Classify leads based on Industry, Location, Company Size, Contact Point, Key Decision Makers, Tech Stack, Budgets, and Market Scoops to segregate relevant prospects. Define <strong>Marketing Qualified Leas (MLQ) and Sales Qualified Lead (SLQ)<\/strong> clearly. Further, segregate the datasets into Warm (May-Buy) and Hot (Ready-to-Buy) Leads. Deep dive and score marketing campaign \u2018clicks\u2019 and \u2018views\u2019 \u2013 for example denote webinar registration with a higher score than a blog reading exercise.<\/p>\n<p><strong>Showcase Sales Funnels in cross-functional meetings, to accurately assess conversion costs and rates. Know about:<\/strong><\/p>\n<ul style=\"list-style: inherit;\">\n<li>Channels which generate more leads and their costing<\/li>\n<li>Channels that generates more revenue and their costing<\/li>\n<li>Marketing campaigns worth duplicating<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"495\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3389 size-full\" title=\"Instill Service Level Agreements\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Instill-Service-Level-Agreements.png\" alt=\"Instill Service Level Agreements\" width=\"528\" height=\"67\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Instill-Service-Level-Agreements.png 528w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Instill-Service-Level-Agreements-300x38.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3390 size-full\" title=\"Benefits of Active SLA\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Benefits-of-Active-SLA.png\" alt=\"Benefits of Active SLA\" width=\"352\" height=\"313\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Benefits-of-Active-SLA.png 352w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Benefits-of-Active-SLA-300x267.png 300w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/td>\n<td width=\"750\">A Service Level Agreement or SLA is a formal document underlining clear responsibilities of the Sales and Marketing Teams of an organization.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Built accountability through cross-functional reporting.<\/h4>\n<ul style=\"list-style: inherit;\">\n<li>Marketing inputs may encompass <strong>leads generated, high-quality leads generated, viable opportunities created, and revenue<\/strong>.<\/li>\n<li>Sales may input <strong>follow-up time, follow-up frequency, and percentage of leads to be followed<\/strong>.<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"495\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3391 size-full\" title=\"Non-converting-Leads\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Non-converting-Leads.png\" alt=\"Non-converting-Leads\" width=\"528\" height=\"60\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Non-converting-Leads.png 528w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Non-converting-Leads-300x34.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Your Marketing Team may benchmark itself on the volume of leads, clicks, and views. Be it LinkedIn Ads or Print Ads. Not all marketing leads lead to Rome! If the sales team cannot dig further into non-responsive datasets, it is time for re-investments.<\/p>\n<p>Such crucial decisions can only be taken through collaborative consultation of both Sales &amp; Marketing Teams.<\/p>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"495\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3392 size-full\" title=\"Cold-Leads\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Cold-Leads.png\" alt=\"Cold-Leads\" width=\"528\" height=\"60\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Cold-Leads.png 528w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Cold-Leads-300x34.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3393 size-full\" title=\"Display\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Display.png\" alt=\"Display\" width=\"217\" height=\"217\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Display.png 217w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Display-150x150.png 150w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/><\/td>\n<td width=\"750\">Strategize together to find your <a href=\"https:\/\/www.lakeb2b.com\/blog\/cold-email-outreach-to-generate-leads\/\">Cold Lead\u2019s<\/a> sweet spot. Get their attention with Display Ads, influence them with Direct Mail and then eventually close the sale with a successful call.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"495\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3394 size-full\" title=\"High-Conversion\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/High-Conversion.png\" alt=\"High-Conversion\" width=\"528\" height=\"60\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/High-Conversion.png 528w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/High-Conversion-300x34.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Research possible business opportunities in unison before the \u2018Event\u2019.<\/p>\n<p>Predict the attendees (by geolocation), use target emailing to set meetings, make sure to deliver your USP to your prospects or even existing clients when at the venue! You can invite them for a business lunch or happy hours laters too!!<\/p>\n<p>Then simply follow-up, within a day or two, post the event.<\/p>\n<p>This way your Brand Recall value will be driven by authentic Data Intelligence weaved with smart Marketing Strategy than mere opportunistic Networking. That seals the deal!<\/p>\n<p><em><strong>Additional Read: <a href=\"https:\/\/www.lakeb2b.com\/blog\/secrets-of-real-time-growth-hacking\/\">Online guerilla tactics: Marketers\u2019 secrets of real-time growth hacking<\/a><\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3395 size-full\" title=\"Business-Oppurtunity\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Business-Oppurtunity.png\" alt=\"Business-Oppurtunity\" width=\"610\" height=\"222\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Business-Oppurtunity.png 610w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Business-Oppurtunity-300x109.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3377 size-full\" title=\"Right\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Right.png\" alt=\"Right\" width=\"64\" height=\"65\" \/><\/td>\n<td width=\"495\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3396 size-full\" title=\"Technological Prowess\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Technological-Prowess.png\" alt=\"Technological Prowess\" width=\"528\" height=\"60\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Technological-Prowess.png 528w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Technological-Prowess-300x34.png 300w\" sizes=\"auto, (max-width: 528px) 100vw, 528px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Let your Sales &amp; Marketing Teams\u2019 KRA deliverables, best practices, pain points, initiatives, and strategies be visible on a single platform for all to lo and behold! Technologies like CRM Platforms, Datasets, Data Intelligence Tools, CMS, Intra-Communication Tools should be integrated for that sure shot at success!<\/p>\n<p><strong>Invest in integrated technologies<\/strong> to ease business processes.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #008080;\"><strong><em>\u201cDid you know aligned Marketing and Sales Teams see a 24% faster three-year revenue growth as compared to misaligned organizations\u201d<\/em><\/strong><\/span><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Tick-mark your Winning \u2018Sales and <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Marketing Alignment Checklist\u2019 now.<\/strong><\/p>\n<p style=\"text-align: center;\">In case of any queries, we are Happy to Help!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.lakeb2b.com\/contact-us\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3404\" title=\"Contact Lake B2B\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Contact-Us-580x303.jpg\" alt=\"Contact Us\" width=\"243\" height=\"127\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cToday\u2019s Valiant Sales Leader is also an Astute Marketer\u201d _____ Is your organization struggling to keep its Brand Identity as the top of the mind and the go-to choice for its target and territory? Is your \u2018Spray and Pray\u2019 go-to-market effort are not yielding best-in-class conversions and subsequent revenues? Worst, are your Sales and Marketing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hack Top-line Growth with Seamless Sales and Marketing Alignment<\/title>\n<meta name=\"description\" content=\"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hack Top-line Growth with Seamless Sales and Marketing Alignment\" \/>\n<meta property=\"og:description\" content=\"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-14T11:03:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png\" \/>\n\t<meta property=\"og:image:width\" content=\"248\" \/>\n\t<meta property=\"og:image:height\" content=\"162\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bryan Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bryan Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\"},\"author\":{\"name\":\"Bryan Scott\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\"},\"headline\":\"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue Growth!\",\"datePublished\":\"2020-07-14T11:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\"},\"wordCount\":962,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\",\"name\":\"Hack Top-line Growth with Seamless Sales and Marketing Alignment\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png\",\"datePublished\":\"2020-07-14T11:03:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\"},\"description\":\"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png\",\"contentUrl\":\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png\",\"width\":248,\"height\":162,\"caption\":\"Sales and Marketing Alignment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lakeb2b.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue Growth!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#website\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/\",\"name\":\"Blog\",\"description\":\"The World\u2019s Leader in Data Research\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a\",\"name\":\"Bryan Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g\",\"caption\":\"Bryan Scott\"},\"description\":\"Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology &amp; Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan\u2019s expertise lies in driving business growth with data-driven marketing solutions, empowering brands\u2014from startups to SMBs and enterprise-level organizations\u2014to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.\",\"url\":\"https:\/\/www.lakeb2b.com\/blog\/author\/amarjit-dutta\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hack Top-line Growth with Seamless Sales and Marketing Alignment","description":"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/","og_locale":"en_US","og_type":"article","og_title":"Hack Top-line Growth with Seamless Sales and Marketing Alignment","og_description":"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue!","og_url":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/","og_site_name":"Blog","article_published_time":"2020-07-14T11:03:06+00:00","og_image":[{"width":248,"height":162,"url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png","type":"image\/png"}],"author":"Bryan Scott","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bryan Scott","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#article","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/"},"author":{"name":"Bryan Scott","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a"},"headline":"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue Growth!","datePublished":"2020-07-14T11:03:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/"},"wordCount":962,"commentCount":0,"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png","articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/","url":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/","name":"Hack Top-line Growth with Seamless Sales and Marketing Alignment","isPartOf":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png","datePublished":"2020-07-14T11:03:06+00:00","author":{"@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a"},"description":"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue!","breadcrumb":{"@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#primaryimage","url":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png","contentUrl":"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/07\/Sales-and-Marketing-Alignment.png","width":248,"height":162,"caption":"Sales and Marketing Alignment"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lakeb2b.com\/blog\/8-pointer-checklist-to-jump-start-your-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lakeb2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hack Top-line Growth with Seamless Sales and Marketing Alignment: Our 8-Pointer Checklist to jump-start your Revenue Growth!"}]},{"@type":"WebSite","@id":"https:\/\/www.lakeb2b.com\/blog\/#website","url":"https:\/\/www.lakeb2b.com\/blog\/","name":"Blog","description":"The World\u2019s Leader in Data Research","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lakeb2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/f16e7bb55c2f01b30dec2dbf51ae6d4a","name":"Bryan Scott","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad948bed7ad73044b5ba1ef7582784ce845dee81038d8a49fd00630c10654758?s=96&d=mm&r=g","caption":"Bryan Scott"},"description":"Chief Sales Officer | Lake B2B, Years of experience in the industry: 15 years Area(s) of expertise : Digital Strategy, ABM, Demand Generation, Data-Driven Marketing Solutions, Intent-Based Data, AI and Marketing Automation, Cross-Industry Campaign Leadership (Technology &amp; Healthcare), Client Relationship Management. With over 15 years of experience in B2B marketing, Bryan Scott is a seasoned leader specializing in digital strategy, demand generation, and content-led growth. As the Chief Sales Officer at Lake B2B, Bryan has successfully led multiple award-winning campaigns across technologyand healthcare sectors, driving business growth and delivering impactful results. Bryan\u2019s expertise lies in driving business growth with data-driven marketing solutions, empowering brands\u2014from startups to SMBs and enterprise-level organizations\u2014to leverage AI and intent-based data for higher ROI. He is passionate about bridging the gap between data and storytelling, using actionable insights to create compelling narratives that resonate with audiences and optimize marketing performance. Through his strategic vision and leadership, Bryan ensures that Lake B2B consistently delivers innovative and transformative marketing solutions, helping clients across all stages of growth unlock new opportunities and achieve measurable success in an increasingly competitive market.","url":"https:\/\/www.lakeb2b.com\/blog\/author\/amarjit-dutta\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/3373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=3373"}],"version-history":[{"count":0,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/posts\/3373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media\/3399"}],"wp:attachment":[{"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=3373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=3373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lakeb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=3373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}