{"id":3250,"date":"2020-04-20T14:49:28","date_gmt":"2020-04-20T14:49:28","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3250"},"modified":"2020-04-20T14:49:28","modified_gmt":"2020-04-20T14:49:28","slug":"covid-19-impact-to-invest-in-digital","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/covid-19-impact-to-invest-in-digital\/","title":{"rendered":"Global Impact of Covid-19: B2B Marketers Reinvest In Digital, Amidst Canceled Industry Events!"},"content":{"rendered":"

The grim reality enforced by CORONA is now the hard truth. Industries shut-down, events called-off, educational institutions are indefinitely closed, major sporting events canceled, recreation centers ghastly empty, movie business on the downhill, and much more. Unfortunately, the world of B2B Marketing<\/a> is on the same route too. A recent poll of over 200 B2B Marketers, revealed the drastic effect of Coronavirus on the marketers\u2019 budget plans, due to the cancellation of trade shows.<\/span><\/p>\n

The result which featured on Marketing Charts showed a new approach to reinvesting budget by the industrial marketers, post the decline of one of the prominent existing B2B marketing channels, i.e., the trade shows.<\/span><\/p>\n

\"How
\nThere’s no denying that COVID-19 is having an (unfortunate) impact on the world economy. The question which arises is, should it stop the companies from going ahead with their marketing plans? This period of adjustment, however, does not necessarily indicate that all the work needs to come to a halt.\u00a0<\/span><\/p>\n

Improvise. Adapt. Overcome.\u00a0<\/b><\/h3>\n

Information is still needed, solutions still need to be provided, and support is all the more critical now, branding, selling, shaping of the curve still hold value. The key operatives are bound to change amidst this chaos, but this should not deter us from our (usual) course of action. The path has changed, but the goal remains the same, i.e., Solution. All the more relevant and useful for our clients.<\/span><\/p>\n

\"Solution\"<\/p>\n

The current situation has forced some companies to put their foot down in terms of work. But, this only reeks of the gaps existing in their usual marketing plans. What we need now is a better and efficient way to communicate with our clients. The scenario dictates new strategies and optimum delivery modes, as, virtual events, video conferencing, podcasts, webinars, interactive content, recorded video, live streaming, and other forms of online engagement. Marketers need to review their social media marketing<\/a> messages and advertising plans in times of CORONA. They need to tread carefully in terms of content delivered and content required (by the customers), with the aforementioned disaster at the crux.<\/span><\/p>\n

But, <\/span>HOW?<\/b><\/h3>\n

\"Customer<\/p>\n