{"id":3216,"date":"2020-04-02T14:31:11","date_gmt":"2020-04-02T14:31:11","guid":{"rendered":"https:\/\/www.lakeb2b.com\/blog\/?p=3216"},"modified":"2020-04-02T14:31:11","modified_gmt":"2020-04-02T14:31:11","slug":"growth-hack-to-marketers-surviving-the-impact-of-covid-19","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/growth-hack-to-marketers-surviving-the-impact-of-covid-19\/","title":{"rendered":"Growth hack to marketers &#8211; Surviving the impact of COVID-19 and growing post COVID-19"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are not looking beyond the traditional channels such as events to engage with their prospects. It is no brainer that digital marketing is the way ahead, not only to curtail the impact but to grow.\u00a0<\/span><\/p>\n<p><b>I hate to say this, but the fact remains \u2013 In the midst of every crisis, there lies great opportunity.\u00a0<\/b><\/p>\n<h3><b>Post COVID-19, we will all witness 4 types of businesses\u00a0<\/b><\/h3>\n<ul>\n<li><strong>Businesses that remain untouched \u2013 Flat curve\u00a0<\/strong><\/li>\n<li><strong>Businesses with diminishing revenue\/profits \u2013 Dipping Curve\u00a0<\/strong><\/li>\n<li><strong>Businesses that might go bankrupt \u2013 Dead Curve\u00a0<\/strong><\/li>\n<li><strong>Businesses that GROW \u2013 Rising Curve<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To the most part, it is the decisions we as marketers make today will decide one of the above directions for our businesses\/companies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To give this reading a perspective, here are the engagement rates by channel<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3191 size-medium\" title=\"Effective Channels for Driving Engagement\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/03\/Effective-Channels-for-Driving-Engagement-580x494.jpg\" alt=\"Effective Channels for Driving Engagement\" width=\"580\" height=\"494\" \/><\/span><\/p>\n<p><b>Now that we know digital marketing is the way ahead! It is time to re-think our digital strategies.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A good digital marketing team comprises of, at a minimum:\u00a0\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strategist(s)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Art \/ Creative Expert(s)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Motion Graphic \/ Video Producer(s)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Producer(s)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content Writer(s)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social Media Expert(s)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign Manager(s)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Critic(s)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital Engagement Head\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/secrets-of-real-time-growth-hacking\/\">Online guerilla tactics: Marketers\u2019 secrets of real-time growth hacking<\/a><\/strong><\/em><\/p>\n<h3><b>This is where marketers need to think of an in-house digital team VS out-sourced digital team where they can get the best ROI for every marketing dollar spent.\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3219 size-full\" title=\"Digital marketing mean to your business\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/04\/Digital-marketing-mean-to-your-business.jpg\" alt=\"Digital marketing mean to your business\" width=\"750\" height=\"375\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/04\/Digital-marketing-mean-to-your-business.jpg 750w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/04\/Digital-marketing-mean-to-your-business-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><b>What can an outsourced digital marketing mean to your business?\u00a0<\/b><\/p>\n<p><b>1. Outside insights and innovation: <\/b><span style=\"font-weight: 400;\">As marketers, we all get stuck in a rut sometimes. Either out of familiarity or necessity, or a little of both, we sometimes stick with the same strategies or tactics without exploring other options. Outsourcing is a great way to break out of this rut by giving you access to individuals who have a fresh perspective on your business and can offer new ideas for innovating your marketing efforts.<\/span><\/p>\n<p><b>2. Scale efforts quickly:<\/b><span style=\"font-weight: 400;\"> When you need to act quickly, relying on existing resources can hinder those efforts. Working with a marketing agency or managed services provider gives you greater bandwidth to scale marketing efforts quickly and respond to revenue contribution demands.<\/span><\/p>\n<p><b>3. Avoid worrying about staff leaves or vacations:<\/b><span style=\"font-weight: 400;\"> Team member time off can be a significant cause of stress for marketing teams, even though it\u2019s a necessary part of work life. This is particularly true for longer leaves like for medical reasons or the birth or adoption of a child. Instead of worrying about who will cover for the absent employee, you can turn to outsourcing to handle that workload without overwhelming other team members.<\/span><\/p>\n<p><b>4. Reduced overhead expenses:<\/b><span style=\"font-weight: 400;\"> Marketing departments often get to the point where they would like to add a new skillset, but they either don\u2019t have quite enough work to justify a full-time employee or don\u2019t want to (or can\u2019t) foot the bill for overhead expenses that come with employees like benefits and training. Outsourcing gives you the manpower and skills you need without the overhead expenses.<\/span><\/p>\n<p><b>5. Expanded marketing channel expertise:<\/b><span style=\"font-weight: 400;\"> The channels by which marketers can reach customers and prospects today feels virtually endless, and yet new ones still pop up regularly. A marketing agency or managed services provider can help you expand your presence in a new or existing marketing channel for your team, thus increasing your opportunities for reaching your audiences.<\/span><\/p>\n<p><b>6. Shifting from tactics to strategy<\/b><span style=\"font-weight: 400;\">: Many marketing teams get so bogged down in the \u201cwhat\u201d that they forget the \u201cwhy.\u201d Outsourcing can give you a chance to change that. An agency or <a href=\"https:\/\/www.lakeb2b.com\/managed-service-provider-companies-email-list\">managed services provider<\/a> can help one of two ways here. You could either task them with creating a marketing strategy or outsource some of your regular tactics so your team can focus on building out an effective marketing strategy in-house.<\/span><\/p>\n<p><b>7. Access to the best technology<\/b><span style=\"font-weight: 400;\">: Agencies invest heavily in having the best technology to serve their customers and execute their campaigns, which means you get access to this technology too. Managed services typically come from marketing technology companies, so going this route, you can ensure you have access to experts in the technology your team utilizes.<\/span><\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/why-is-branding-important-to-a-business-in-the-b2b-marketing-space-here-are-3-tips-for-great-branding\/\">Why is Branding Important to a Business in the B2B Marketing Space?<\/a><\/strong><\/em><\/p>\n<p><b>8. Increased efficiency:<\/b><span style=\"font-weight: 400;\"> Do you sometimes feel like you will never see the end of your to-do list? Or like you just don\u2019t have enough hours in the day to get things done? Outsourcing some of your marketing efforts can help increase your efficiency like you never thought possible. Agencies and managed service providers have a wide variety of resources at their fingertips to ensure they get your jobs done.<\/span><\/p>\n<p><b>9. Decreased internal staff load:<\/b><span style=\"font-weight: 400;\"> Managing too-large workloads can lead to burnout which can lead to employees seeking out new job opportunities. Outsourcing to an agency or managed services provider can help keep your marketing team members happy by decreasing their individual workloads and allowing them to focus on the parts of their jobs they find most engaging and rewarding.<\/span><\/p>\n<p><b>10. Achieving results and ROI<\/b><span style=\"font-weight: 400;\">: At the end of the day, results are what really matter to marketers. With their expertise and ability to be an extra set of hands to established marketing teams, marketing agencies and managed service providers can deliver.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are not looking beyond the traditional channels such as events to engage with their prospects. It is no brainer that digital marketing is the way ahead, not only to curtail the impact but to grow.\u00a0 I [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Surviving the impact of COVID-19 and growing post COVID-19<\/title>\n<meta name=\"description\" content=\"We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are not looking beyond the traditional channels such as events to engage with their prospects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/growth-hack-to-marketers-surviving-the-impact-of-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surviving the impact of COVID-19 and growing post COVID-19\" \/>\n<meta property=\"og:description\" content=\"We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are not looking beyond the traditional channels such as events to engage with their prospects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/growth-hack-to-marketers-surviving-the-impact-of-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-02T14:31:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2020\/04\/Surviving-the-impact-of-COVID-19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/growth-hack-to-marketers-surviving-the-impact-of-covid-19\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/growth-hack-to-marketers-surviving-the-impact-of-covid-19\/\"},\"author\":{\"name\":\"Aaron Smith\",\"@id\":\"https:\/\/www.lakeb2b.com\/blog\/#\/schema\/person\/6f09d79504655d725981cc9a61afefcf\"},\"headline\":\"Growth hack to marketers &#8211; 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