<\/p>\n
Identifying & Neutralizing \u201cInactive\u201d User-Clusters with Data Segmentation<\/h2>\n
<\/p>\n
Who are ‘inactives’?<\/em><\/strong><\/h3>\nInactive contacts (or simply \u201cinactives\u201d) are the email addresses of people in your database who have never opened or clicked any of your emails. These people have never shown any interest towards your brand.<\/strong><\/p>\n <\/p>\n
<\/h2>\nDoes Your User-base match the Description? Know what to do \u2013 now!<\/a><\/strong><\/span><\/h2>\n <\/p>\n
<\/p>\n
Let\u2019s say you have a database which was updated earlier this year. Among them, around 30% contacts turn out to be inactive. Now \u2013 in an ideal situation \u2013 you remove the inactive set and shift your focus completely on the active user-base. It is<\/em> the logical move, isn\u2019t it?<\/p>\n <\/p>\n
But with the help database segmentation, your inactive user-base can also be a source of ready revenue. You still have a good chance of converting your inactives; all you need is a reactivation strategy not tried before.<\/p>\n
<\/p>\n
How to deal with ‘inactives’? <\/em><\/strong><\/h3>\nIdentify your list subjects\u2019 nerve-points from time to time. For the already stale contacts, start over with a new relation!<\/strong><\/p>\n <\/p>\n
Your updated KYC chart should have at least the following:<\/em><\/strong><\/p>\n\n- Last Feedback to Your Services<\/em><\/li>\n
- Old Contact Source<\/em><\/li>\n
- New Contact Media<\/em><\/li>\n
- Demographic (age-group, economic status etc.)<\/em><\/li>\n
- Old and New Goals<\/em><\/li>\n
- Current Occupation (Role, Company, Industry)<\/em><\/li>\n
- Pain Points (any connection to old preferences?)<\/em><\/li>\n
- Purchase Motivators (any connection to old preferences?)<\/em><\/li>\n<\/ul>\n
<\/p>\n
Running a reactivation campaign is great where you use strong emotional words to activate them. If they still choose to ignore, then you need a plan B. Before you remove inactive users from your database, you need to put in one more effort of bringing them back.<\/p>\n
<\/p>\n
<\/h2>\nSort\u00a0Out Your Reactivation Game Plan with Lake B2B\u2019s Expert Data Consultants<\/a><\/strong><\/span><\/h2>\n <\/p>\n
<\/p>\n
First off, you have to move them to a separate IP address. Segmenting your active database and inactives is crucial, for chances of these emails bouncing back or settling in spam mails are high. When you segment your database and use a separate IP address, you save your active members from being affected from the responses of these inactives who can generate more spam emails.<\/p>\n
<\/h3>\nPlan B for inactives:<\/em><\/strong><\/h3>\nReduce the frequency of your emails. Seeing the frequent inflow of emails, many would decide to read it later. As your expectation from this group is low, you can try new tactics to convert them and generate interest from their end. This strategy is ideal to be used during the peak season.<\/strong><\/p>\n <\/p>\n
<\/p>\n
If your data suffers from unmatched contacts, contact Lake B2B\u2019s expert consultants now<\/a>! Our landmark data segmentation process, end-to-end email marketing management and data enrichment suite enables revival of your inactive user-base in 3 simple steps!<\/strong><\/p>\n <\/p>\n
<\/p>\n
<\/h2>\nDoes Your User-base match the Description? Know what to do \u2013 now!<\/a><\/strong><\/span><\/h2>\n <\/p>\n
<\/p>\n
Let\u2019s say you have a database which was updated earlier this year. Among them, around 30% contacts turn out to be inactive. Now \u2013 in an ideal situation \u2013 you remove the inactive set and shift your focus completely on the active user-base. It is<\/em> the logical move, isn\u2019t it?<\/p>\n <\/p>\n
But with the help database segmentation, your inactive user-base can also be a source of ready revenue. You still have a good chance of converting your inactives; all you need is a reactivation strategy not tried before.<\/p>\n
<\/p>\n
How to deal with ‘inactives’? <\/em><\/strong><\/h3>\nIdentify your list subjects\u2019 nerve-points from time to time. For the already stale contacts, start over with a new relation!<\/strong><\/p>\n <\/p>\n
Your updated KYC chart should have at least the following:<\/em><\/strong><\/p>\n\n- Last Feedback to Your Services<\/em><\/li>\n
- Old Contact Source<\/em><\/li>\n
- New Contact Media<\/em><\/li>\n
- Demographic (age-group, economic status etc.)<\/em><\/li>\n
- Old and New Goals<\/em><\/li>\n
- Current Occupation (Role, Company, Industry)<\/em><\/li>\n
- Pain Points (any connection to old preferences?)<\/em><\/li>\n
- Purchase Motivators (any connection to old preferences?)<\/em><\/li>\n<\/ul>\n
<\/p>\n
Running a reactivation campaign is great where you use strong emotional words to activate them. If they still choose to ignore, then you need a plan B. Before you remove inactive users from your database, you need to put in one more effort of bringing them back.<\/p>\n
<\/p>\n
<\/h2>\nSort\u00a0Out Your Reactivation Game Plan with Lake B2B\u2019s Expert Data Consultants<\/a><\/strong><\/span><\/h2>\n <\/p>\n
<\/p>\n
First off, you have to move them to a separate IP address. Segmenting your active database and inactives is crucial, for chances of these emails bouncing back or settling in spam mails are high. When you segment your database and use a separate IP address, you save your active members from being affected from the responses of these inactives who can generate more spam emails.<\/p>\n
<\/h3>\nPlan B for inactives:<\/em><\/strong><\/h3>\nReduce the frequency of your emails. Seeing the frequent inflow of emails, many would decide to read it later. As your expectation from this group is low, you can try new tactics to convert them and generate interest from their end. This strategy is ideal to be used during the peak season.<\/strong><\/p>\n <\/p>\n
<\/p>\n
If your data suffers from unmatched contacts, contact Lake B2B\u2019s expert consultants now<\/a>! Our landmark data segmentation process, end-to-end email marketing management and data enrichment suite enables revival of your inactive user-base in 3 simple steps!<\/strong><\/p>\n <\/p>\n
<\/p>\n
<\/p>\n
Let\u2019s say you have a database which was updated earlier this year. Among them, around 30% contacts turn out to be inactive. Now \u2013 in an ideal situation \u2013 you remove the inactive set and shift your focus completely on the active user-base. It is<\/em> the logical move, isn\u2019t it?<\/p>\n <\/p>\n But with the help database segmentation, your inactive user-base can also be a source of ready revenue. You still have a good chance of converting your inactives; all you need is a reactivation strategy not tried before.<\/p>\n <\/p>\n Identify your list subjects\u2019 nerve-points from time to time. For the already stale contacts, start over with a new relation!<\/strong><\/p>\n <\/p>\n Your updated KYC chart should have at least the following:<\/em><\/strong><\/p>\n <\/p>\n Running a reactivation campaign is great where you use strong emotional words to activate them. If they still choose to ignore, then you need a plan B. Before you remove inactive users from your database, you need to put in one more effort of bringing them back.<\/p>\n <\/p>\n <\/p>\n <\/p>\n First off, you have to move them to a separate IP address. Segmenting your active database and inactives is crucial, for chances of these emails bouncing back or settling in spam mails are high. When you segment your database and use a separate IP address, you save your active members from being affected from the responses of these inactives who can generate more spam emails.<\/p>\n Reduce the frequency of your emails. Seeing the frequent inflow of emails, many would decide to read it later. As your expectation from this group is low, you can try new tactics to convert them and generate interest from their end. This strategy is ideal to be used during the peak season.<\/strong><\/p>\n <\/p>\n <\/p>\n If your data suffers from unmatched contacts, contact Lake B2B\u2019s expert consultants now<\/a>! Our landmark data segmentation process, end-to-end email marketing management and data enrichment suite enables revival of your inactive user-base in 3 simple steps!<\/strong><\/p>\n <\/p>\nHow to deal with ‘inactives’? <\/em><\/strong><\/h3>\n
\n
<\/h2>\n
Sort\u00a0Out Your Reactivation Game Plan with Lake B2B\u2019s Expert Data Consultants<\/a><\/strong><\/span><\/h2>\n
<\/h3>\n
Plan B for inactives:<\/em><\/strong><\/h3>\n
![\"Subscribe!\"](\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2017\/10\/Subscribe.png\" "\\"Subscribe!\\"")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"