{"id":1624,"date":"2017-10-12T11:34:09","date_gmt":"2017-10-12T11:34:09","guid":{"rendered":"http:\/\/www.lakeb2b.com\/blog\/?p=1624"},"modified":"2017-10-12T11:34:09","modified_gmt":"2017-10-12T11:34:09","slug":"protect-decay-data-appending","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/protect-decay-data-appending\/","title":{"rendered":"Ensure Your B2B Data Appending Includes Decay Protection!"},"content":{"rendered":"<p>When you discover that the company you\u2019ve dialed closed two years back, you\u00a0know\u00a0that your contact is outdated. When your team discovers that more than\u00a0half of the contacts in your database are outdated, it\u2019s recycled, and used for \u201ccold calling\u201d afterwards. Then with time, it\u2019s transferred to newbies for \u201ctraining purposes\u201d and works as a simulator of sorts. And this is how your once-thriving client database dies. In marketing, we term this gradual regression as data decay. <strong>Data appending is the stimulant your marketing database needs to live a long and healthy life.<\/strong><\/p>\n<h3>Maintaining a Healthy Data Profile with B2B Data Appending<\/h3>\n<p>While the data decay process seems long, the typical lifecycle of a B2B database is maximum 3 \u2013 4 years. This translates to 25% erosion of your list every year. The average gap between successive changes of employers is two years, and change of email addresses is one year. These are the highest contributors to your <a href=\"https:\/\/www.lakeb2b.com\/b2b-email-lists\">B2B email list\u2019s<\/a> data decay. Continuous tracking of your professional-base can be achieved by enhanced <a href=\"https:\/\/www.lakeb2b.com\/appending-services\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>hygiene &amp; appending services<\/strong><\/a>.<\/p>\n<p><strong>Proper Hygiene Services ensure\u2026<\/strong><\/p>\n<ul>\n<li>Increase in Deliverability<\/li>\n<li>Reduction in Bounce Rates<\/li>\n<li>Re-engaging with lost subscribers<\/li>\n<\/ul>\n<p><strong>On the other hand, appropriate Appending Services enable\u2026<\/strong><\/p>\n<ul>\n<li>Increased Sales Opportunities<\/li>\n<li>Sender Reputation Protection<\/li>\n<li>Upselling and Cross-selling<\/li>\n<li>Brand Recognition &amp; Growth<\/li>\n<\/ul>\n<h2>The Importance of Decay Protection<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1625 size-medium\" style=\"width: 100%; max-width: 580px; height: auto;\" title=\"How Data Appending &amp; Hygiene Devices Differ\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2017\/10\/Body-Graphic-1-Data-Appending-Blog-580x870.png\" alt=\"How Data Appending &amp; Hygiene Devices Differ\" width=\"580\" height=\"870\" \/><\/p>\n<p>Appending services directly influence your database\u2019s longevity and revives your old business relationships.\u00a0 It fosters positive growth in your sales and revenue and is thereby beneficial on more than one ground. With higher number of competitors in all fields, courtesy to high digital exposure of individual businesses, the global B2B market will sooner or later saturate of choices.<\/p>\n<p>In simple terms, there won\u2019t be any more \u201cnew markets\u201d to expand to. Client acquisition will take a step backwards, and client retention will take its place in the limelight. Some industry leaders are already showcasing their change in focus, by dedicating as much as 80% of yearly revenue accumulation target from their lists of existing customers.<\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/go-full-throttle-with-your-marketing-campaigns-with-data-appending\/\">Go Full Throttle with your Marketing Campaigns with Data Appending<\/a><\/strong><\/em><\/p>\n<h2>Upheave Your Marketing Relevance with Data Appending<\/h2>\n<p>In marketing, reverse of decay is relevance. The more your <a href=\"https:\/\/www.lakeb2b.com\/email-marketing-services\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>email marketing<\/strong><\/a> efforts are able to establish real-time, quality and relevant communications with your clients, the decay factor of your list is minimized, if not eliminated.<\/p>\n<p><strong>But to apply this to an already decaying list means the initial business relationship conditions have to be re-evaluated.<\/strong><\/p>\n<h3>Recognize the Living Persona of Your Decaying Email List<\/h3>\n<h3><strong>Step 1:<\/strong><\/h3>\n<p>To start a new relation with your decaying client list, start with understanding their fundamental needs, like:<\/p>\n<ol>\n<li><strong><em>DEMOGRAPHIC<\/em><\/strong><\/li>\n<li><strong><em>OCCUPATION<\/em><\/strong><\/li>\n<li><strong><em>PAIN POINTS<\/em><\/strong><\/li>\n<li><strong><em>GOALS (PROFESSIONAL &amp; PERSONAL)<\/em><\/strong><\/li>\n<li><strong><em>INFORMATION SOURCE<\/em><\/strong><\/li>\n<li><strong><em>PURCHASE CRITERIA<\/em><\/strong><\/li>\n<li><strong><em>PAST FEEDBACKS TO YOUR SERVICES<\/em><\/strong><\/li>\n<\/ol>\n<p>Your welcome mail can contain a brief, friendly questionnaire asking what they have been up to recently. Be careful on framing the questionnaire, so that it maintains the tone of decency and respect towards their privacy.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Step 2:<\/strong><\/h3>\n<p>End the wait for your long listed subscribers. Give something back to them to start a genuine conversation.<\/p>\n<p>The first mail is your acid test!<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong><em>Keep Your Expectation Low<\/em><\/strong><\/li>\n<\/ul>\n<p>Apart from the fact that you have not contacted them for quite a while,\u00a0<strong><em>30% participants of any given list change their email addresses every year<\/em><\/strong>.<\/p>\n<ul>\n<li><strong><em>Don\u2019t Be Pushy<\/em><\/strong><\/li>\n<\/ul>\n<p>This is not a cold call, or a sales pitch. So, do not sound like one! Sharing offers on your first mail is a strict no-no! Keep it to a normal greeting.<\/p>\n<ul>\n<li><strong><em>You need a Silver-Bullet Subject Line<\/em><\/strong><\/li>\n<\/ul>\n<p>Subject lines should be catchy, ensuring reader interest from the word go.\u00a0<strong><em>64% business mail recipients open the mails based only on the subject line.<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>Keep it Mobile-Friendly<\/em><\/strong><\/li>\n<\/ul>\n<p>You don\u2019t know where they are, or what they are doing. Make your mail and landing page responsive.\u00a0<strong><em>Over 80% of the people in the world check their mails in mobiles.<\/em><\/strong><\/p>\n<p><em><strong>Additional Read:\u00a0<a href=\"https:\/\/www.lakeb2b.com\/blog\/data-appending-services-can-do-for-your-business\/\">Here\u2019s What Professional Data Appending Services Can Do for Your Business<\/a><\/strong><\/em><\/p>\n<h3><strong>Step 3:<\/strong><\/h3>\n<p><strong><em>Time your 2<sup>nd<\/sup>\u00a0mail accurately<\/em><\/strong><\/p>\n<p>You have (re-)engaged them. Good! Get the momentum rolling! Give them a valued resource (training material, documents) for free. Send the 2<sup>nd<\/sup>\u00a0mail latest within a week of their response.<\/p>\n<p>&nbsp;<\/p>\n<p>For non-responders, you can send the mail again after a two-week wait, but use a casual subject line, like \u201cIn case you missed this\u2026\u201d or something of that sort.<\/p>\n<p><strong><em>Follow the suggested response pattern below:<\/em><\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1626 size-medium\" style=\"width: 100%; max-width: 580px; height: auto;\" title=\"Responses to Decayed Lists\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2017\/10\/Body-Graphic-2-Data-Appending-Blog-580x580.png\" alt=\"Responses to Decayed Lists\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Want the fastest route out of your appending worries? With 42 million+ B2B professionals\u2019 contacts to match your client database, Lake B2B is your freeway to data protection. <a href=\"https:\/\/www.lakeb2b.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Get your first 100 contacts appended for free!<\/strong><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.lakeb2b.com\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-1628 \" style=\"width: 100%; max-width: 727px;\" title=\"Subscribe!\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2017\/10\/Subscribe-580x196.png\" alt=\"Subscribe to Lake B2B Blog\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you discover that the company you\u2019ve dialed closed two years back, you\u00a0know\u00a0that your contact is outdated. When your team discovers that more than\u00a0half of the contacts in your database are outdated, it\u2019s recycled, and used for \u201ccold calling\u201d afterwards. Then with time, it\u2019s transferred to newbies for \u201ctraining purposes\u201d and works as a simulator [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[262,67,263,36,264,265,147,266,131,99,267,184],"class_list":["post-1624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-management","tag-appending-services","tag-b2b-data","tag-b2b-data-appending","tag-data-appending","tag-data-hygiene","tag-data-hygiene-services","tag-data-management-2","tag-data-management-solutions","tag-email-appending","tag-email-data-card","tag-email-databases","tag-email-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ensure Your B2B Data Appending Includes Decay Protection!<\/title>\n<meta name=\"description\" content=\"Data appending is the stimulant your marketing database needs to live a long and healthy life. Get yours with Lake B2B! See our three step decay protection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/protect-decay-data-appending\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ensure Your B2B Data Appending Includes Decay Protection!\" \/>\n<meta property=\"og:description\" content=\"Data appending is the stimulant your marketing database needs to live a long and healthy life. Get yours with Lake B2B! 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