{"id":103,"date":"2014-05-21T06:44:06","date_gmt":"2014-05-21T06:44:06","guid":{"rendered":"http:\/\/lakeb2b.com\/blog\/?p=103"},"modified":"2014-05-21T06:44:06","modified_gmt":"2014-05-21T06:44:06","slug":"email-marketing-gospel-dos-donts","status":"publish","type":"post","link":"https:\/\/www.lakeb2b.com\/blog\/email-marketing-gospel-dos-donts\/","title":{"rendered":"Email Marketing Gospel of Dos and Don\u2019ts"},"content":{"rendered":"<p>With the increased use of social media, there is a myth that the use of <a title=\"Email Marketing - questions to be asked\" href=\"http:\/\/blog.hubspot.com\/marketing\/email-marketing-faqs-list\" target=\"_blank\" rel=\"noopener noreferrer\">Email marketing<\/a> is reducing. With social media being able to spread the message across to the same audience by creating engaging conversations, it is undoubtedly weaving a social framework for brands. However, in spite of all the burgeoning advances in the digital medium, Email Marketing remains the <a title=\"Types of email marketing tools\" href=\"http:\/\/sproutsocial.com\/insights\/email-marketing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing tool<\/a> that provides the highest return on investment. If done correctly, this strategy can reap huge benefits for your business.<\/p>\n<h2>Points to be considered for Email Marketing &#8211; Prior Implementation<\/h2>\n<p>Let us explore some dos and don&#8217;ts of email marketing to ensure that this age old strategy remains the most effective <a title=\"Email marketing promises high ROI\" href=\"http:\/\/www.marketingcharts.com\/wp\/online\/global-marketers-give-high-roi-ratings-to-seo-and-email-21380\/\" target=\"_blank\" rel=\"noopener noreferrer\">revenue generation tool.<\/a><\/p>\n<p><a href=\"https:\/\/lakeb2b.com\/blog\/wp-content\/uploads\/2014\/05\/Dos-and-Donts.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-104 size-full\" title=\"A table of Do's and Dont's for Email Marketing\" src=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2014\/05\/Dos-and-Donts.jpg\" alt=\"A table of Do's and Dont's for Email Marketing\" width=\"466\" height=\"711\" srcset=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2014\/05\/Dos-and-Donts.jpg 419w, https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2014\/05\/Dos-and-Donts-196x300.jpg 196w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>With some of these basic Dos and Don&#8217;ts, it is clear that <a title=\"Lake B2B's email marketing services\" href=\"https:\/\/www.lakeb2b.com\/email-marketing-services\">drafting an email <\/a>is definitely a challenge. It cannot be termed as a problem, because with the right blend of creativity and thinking, the design and content can work wonders for you. It is important that before you design the email, you understand your customer completely. This aids you in building the personality which in turn helps you in creating an email that the customer would appreciate. A little appreciation can take your business a long way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the increased use of social media, there is a myth that the use of Email marketing is reducing. With social media being able to spread the message across to the same audience by creating engaging conversations, it is undoubtedly weaving a social framework for brands. However, in spite of all the burgeoning advances in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[2,39],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-b2b-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing gospel of Do&#039;s and Dont&#039;s<\/title>\n<meta name=\"description\" content=\"A comprehensive list of Do\u2019s and Don\u2019t\u2019s for considering during the implementation of email marketing strategies for small and medium sized business models.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lakeb2b.com\/blog\/email-marketing-gospel-dos-donts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing gospel of Do&#039;s and Dont&#039;s\" \/>\n<meta property=\"og:description\" content=\"A comprehensive list of Do\u2019s and Don\u2019t\u2019s for considering during the implementation of email marketing strategies for small and medium sized business models.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lakeb2b.com\/blog\/email-marketing-gospel-dos-donts\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T06:44:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lakeb2b.com\/blog\/wp-content\/uploads\/2014\/05\/email-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" 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