Data Deduplication is the best way to make your data efficient, up and running. According to a research we conducted, duplicate records are sure to creep into business databases every 18 months.
A duplicate record in your database makes you shell out more dollars and hurts your brand reputation. It makes you contact the same person twice or more, and that in turn makes you appear careless to your customers. If you do not want your brand to go downhill, you need to incorporate a suitable preemptive mechanism in your data management system.
