Recent Posts

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B
Mike Connolly October 22, 2014
Direct Marketing Association is one of the largest groups of data driven marketing professionals. DM... Read More

We are at DMA 2014. The largest event for data-driven marketing today

We are at DMA 2014. The largest event for data-driven marketing today
Mike Connolly September 24, 2014
We are attending the DMA conference to be held at San Diego, from October 25th to 30th. We will be a... Read More

9 Fundamentals of data driven marketing strategy – Part 2

9 Fundamentals of data driven marketing strategy – Part 2
Mike Connolly September 18, 2014
We have listed out our three main fundamentals of a data-driven marketing strategy in our earlier po... Read More

9 Fundamentals of data driven marketing strategy – Part 1

9 Fundamentals of data driven marketing strategy – Part 1
Mike Connolly September 15, 2014
While everything is being driven through Data, we find marketers using a data driven marketing stra... Read More

Why buying prospect lists from anybody is not advisable

Why buying prospect lists from anybody is not advisable
Mike Connolly August 27, 2014
Whenever you think about a lead marketing activity, you have to first evaluate and understand your ... Read More

Telemedicine – Are Health providers catching up with the selfie generation?

Telemedicine – Are Health providers catching up with the selfie generation?
Mike Connolly August 13, 2014
We belong to the generation of selfies. Selfie with your new car, a new business unit, or a new look... Read More

Pharmacist – the last line of defense from drug abuse

Pharmacist – the last line of defense from drug abuse
Mike Connolly August 7, 2014
[tweetable]The number of prescription abuse cases in America is shooting up. It has seen a 33% incre... Read More

Data for successful 1:1 customer engagement

Data for successful 1:1 customer engagement
Mike Connolly August 5, 2014
Why is customer engagement important? Why can’t you just focus on sales and intimate your customer... Read More

Data automation – not a solution in silo

Data automation – not a solution in silo
Mike Connolly July 25, 2014
Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it a... Read More