The Ideal Customer Profile blueprint: A step by step guide
March 20, 2019
Without visual aids, it is difficult to understand the concept of the ideal customer profile. A blue...
Is an Ideal Customer Profile the true north for better marketing?
March 15, 2019
To achieve results, B2B and ABM campaigns require a well-researched Ideal Customer Profile. It makes...
Are you using these parameters yet for segmentation of prospects?
March 11, 2019
When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the same ...
Firmographics: Take a cue to customize recommendations to each company
March 1, 2019
Use firmographic data like employee count and revenue to determine the size of a company and make a ...
Engagement metrics: Easy, sensible way for segmentation on most platforms
February 28, 2019
Email engagement is an easy and sensible way to segment your email lists, and most platforms have th...
As your business grows, you will need multiple conditions and parameters for segmentation
February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f...
What email marketing metrics are the most meaningful for your business?
February 26, 2019
Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a...
What engagement behaviors do you use to segment your email lists?
February 25, 2019
One of the most popular ways of promoting a company’s products and services digitally is the use o...
What parameters do you use to segment your email lists?
February 22, 2019
We spoke earlier of how important email marketing campaigns are to your overall digital marketing st...