Category: Email Marketing

Being a Director of the Resellers Channel for over 8 years, Arun Pillai (Ron) serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful
Arun Pillai September 19, 2019
The marketing of a product or a service by an organization to another organization is a completely d... Read More

Get Impressive Email Open Rates with these 8 Strategies

Get Impressive Email Open Rates with these 8 Strategies
Arun Pillai August 14, 2019
There are so many aspects of digital marketing that a marketer can use today. The marketing efforts ... Read More

How Healthcare Marketers Can Use Email Marketing to Improve ROI

How Healthcare Marketers Can Use Email Marketing to Improve ROI
Arun Pillai July 29, 2019
As a marketer in a healthcare company, what does your toolkit typically consist of? You may have dev... Read More

6 Essential Pillars of a B2B Marketing strategy for a professional services firm

6 Essential Pillars of a B2B Marketing strategy for a professional services firm
Gautam Mane June 26, 2019
When your company manufactures products to sell, a big advantage you have in its marketing is that y... Read More

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels

4 Ways to Use Email Marketing Effectively With Other Digital Marketing Channels
Arun Pillai June 20, 2019
The number of options available to a digital marketer have increased manifold today. Apart from the ... Read More

Do’s & Don’ts of Using Email Append Service

Do’s & Don’ts of Using Email Append Service
Gautam Mane May 9, 2019
From older businesses relying solely on the postal address to enterprises looking to append or updat... Read More

Steps to maintain Data prior to Email Appending

Steps to maintain Data prior to Email Appending
Arun Pillai April 30, 2019
Maintaining data prior to email appending holds the key for an effective data appending campaign. By... Read More

How do businesses benefit from Email Appending?

How do businesses benefit from Email Appending?
Gautam Mane April 12, 2019
Businesses today are as much about communication as they are about sales. Successful business enterp... Read More

As your business grows, you will need multiple conditions and parameters for segmentation

As your business grows, you will need multiple conditions and parameters for segmentation
Arun Pillai February 27, 2019
Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a day, f... Read More